Dr. Bruce Fife is a certified nutritionist and naturopathic physician. He is the author of more than 20 books including The Coconut Oil Miracle and currently serves as the director of the Coconut Research Center in Colorado.
Dr Bruce's motivation to work in this field stems from his prior belief that saturated fats were unhealthy. After engaging in extensive research, he realized there were TONS of health benefits to coconut oil and that the myth that saturated fats cause heart disease is WRONG. This motivated him to write "Coconut Oil Miracle" where he debunks the misconception that saturated fats are bad. He is motivated to help bridge the education gap and inform people of the true facts instead of this myth that saturated fats are bad.
The question of why is coconut oil better than other saturated fats is posed and Dr. Bruce explains the science and molecular structure behind coconut oil. He explains that the fatty acids that compose coconut oil are unique and different from butter, beef tallow etc. making them easier to digest and process. He explains the amazing health benefits of Coconut oil including: killing disease-causing-bacteria, preventing infectious disease, helps eliminate candida and other digestive issues, produces/boosts energy and increases metabolism, helps regulate insulin levels, and is wonderful for brain health, as well as many, many other health benefits.
Dr. Fife encourages us to eat more saturated fat and coconut oil and challenges us to replace all polyunsaturated oils with Coconut Oil.
Dr. Fife's Books
The Coconut Research Center