Join Jennifer Crumpler of BASF’s e3 sustainable cotton program, and Andrew Olah and Robert Antoshak of Olah Inc., for a detailed and insightful interview with Chris Fennig, Managing Director of myFarms.com, who discusses the tools his company uses to collect hard statistics about how cotton in grown throughout the United States. Specifically, Chris’s firm measures important field-level metrics such as water usage, carbon footprint, etc., and, by doing so, helps to debunk myths surrounding the cotton supply chain.