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In this episode of Technically Creative, Orlando Wood sits down with Kati Haberstock, Head of Production at Erich & Kallman and Ad Age’s 2024 Small Agency Producer of the Year, for a refreshingly real conversation about what it means to be a modern producer.
Kati’s career reads like a masterclass in production: from Smuggler, The Directors Bureau, and Buck to Framestore and now agency-side leadership at Erich & Kallman. She’s seen every angle of the process—live action, post, animation, and business affairs—and she brings that experience to bear on every project.
Together, Orlando and Kati explore how producers are evolving from project managers to creative problem-solvers, why curiosity is the secret weapon of good production, and how AI-driven bidding tools are changing workflows. Kati also reveals her “unsiloed” approach to running a lean, high-output agency where everyone moves faster, smarter, and with more freedom.
It’s a celebration of production fundamentals that never change—hard work, diligence, creativity—and how they’re being reimagined for 2025.
What Orlando and Kati Cover:
By Orlando Wood5
77 ratings
In this episode of Technically Creative, Orlando Wood sits down with Kati Haberstock, Head of Production at Erich & Kallman and Ad Age’s 2024 Small Agency Producer of the Year, for a refreshingly real conversation about what it means to be a modern producer.
Kati’s career reads like a masterclass in production: from Smuggler, The Directors Bureau, and Buck to Framestore and now agency-side leadership at Erich & Kallman. She’s seen every angle of the process—live action, post, animation, and business affairs—and she brings that experience to bear on every project.
Together, Orlando and Kati explore how producers are evolving from project managers to creative problem-solvers, why curiosity is the secret weapon of good production, and how AI-driven bidding tools are changing workflows. Kati also reveals her “unsiloed” approach to running a lean, high-output agency where everyone moves faster, smarter, and with more freedom.
It’s a celebration of production fundamentals that never change—hard work, diligence, creativity—and how they’re being reimagined for 2025.
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