In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Sara Abitbol, VP of Marketing at Jaanuu, a premium scrub brand revolutionizing medical apparel. Sara shares how Jaanuu is transforming the traditionally uninspired medical uniform market through product innovation and fashion-forward design. Founded by a female physician tired of standard vending machine scrubs, Jaanuu has created a modern uniform that healthcare professionals can wear comfortably both during and after shifts. Sara brings her fashion marketing background to position Jaanuu not as just another scrub brand, but as a lifestyle brand serving healthcare professionals.