Joe De Sena is the CEO & Co-Founder of Spartan Race, the world’s leading obstacle race with over 1 million global participants, and author of Spartan Up: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life. Joe believes the Spartan Race is more than a race; it’s a way of life. As Joe says, we cannot have a strong body without a sharp mind, and obstacles shift our frame of reference and make us more resilient. Joe, a lifelong entrepreneur, started selling fireworks at age eight, built a multimillion-dollar pool business in college, and founded a trading firm on Wall Street. What a great guest to start Rocktober!  
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