Michael Matulick is the CEO of Concept Amenities and the driving force behind a humanitarian project called Soap Aid. Soap Aid collects used soaps from the world's leading hotels and redistributes them to indigenous and third world countries in an effort to save lives lost to dysentery.
In this episode, we cover:

The background to the brand Concept Amenities
How purpose drives Concept Amenities?
The journey to Soap Aid
Dreaming, inventing and collaborating
The first step taken to bring Soap Aid to life
Investing in an idea - money, time, resources
How has having a purpose changed Michael as a leader?
The legacy of Soap Aid
How can a business truly live their purpose?
The learnings taken from Soap Aid 

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