Just for something different we have two guests this week and both guests are chatting about a topic on every business marketers mind….online marketing and technology and how we can take advantage of social, apps, and the latest trends to benefit us and our businesses? Our guests are firstly mobile marketing expert Kylie Smiley, and then we’ll chat with Brandon Cowan about apps and the digital world. You may actually know Brandon, he was on the last Beauty and the Geek TV series on Ch7. We deep dive into mobile marketing, how it works, what we can do to get better at it and some new social media platforms worth understanding. How do we maximise what we do online?
 
 
Here’s what we discuss in this week’s show:
 
Kylie Smiley

What does Kylie do and who does her business do it for?
Is mobile marketing a necessity in our marketing plans and budgets?
Will Google penalise you for not being mobile ready?
What is mobile marketing?
The stats on mobile usage
How are people speaking with their phones and making a decision on ads and brands?
What’s Periscope?
What Social channels should we be using?
A mobile marketing case study

 
Brandon Cowan

Brandon’s background in App development
What creates success with Apps?
Secrets of successful App marketing
Brandon’s interest in pet rescue & fostering pets