AdVantage by Lavendr.

The Moldy Whopper - AdVantage 004


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As the age-old adage goes: you eat with your eyes first. Seeing a glimpse of a beautifully prepared rib-eye topped with mushrooms and garlic butter is bound to get your mouth watering. With the help of social media, people can eat with their eyes from wherever they are! Which, in turn, gets their butts in your restaurant's seat. So why in the world would Burger King run an entire campaign about a moldy whopper?

Things to check out:

Burger King's "The Beauty of No Artificial Preservatives" campaign.

"Burger Battle Time-lapse" on YouTube.

"Someone Needs To Tell Martha Stewart Her Food Tweets Are Disgusting" on Buzzfeed.


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