AdVantage by Lavendr.

when McDonalds decided to hop on the Collabwagon and dropped a collab with Travis Scott, the world was TOTALLY UNPREPARED. And McDonalds began to RUN OUT OF QUARTER POUNDERS.

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Some Collab Insights: https://www.adnews.com.au/opinion/how-brands-can-benefit-from-collaboration-marketing

The McJordan: Michael Jordan’s McDonald-brand barbecue sauce sold on eBay for nearly $10,000

There have been many advertisers in history who have tried to use subliminal messaging to help sell products. Postmates said, "Do the same thing but make it obvious."

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Watch the ad here: https://www.ispot.tv/ad/n3e9/postmates-when-all-you-can-burgers-is-think-about

The History of Subliminal Messaging: https://www.businessinsider.com/subliminal-ads-2011-5

April fools day is one of our favorite traditions. It’s so fun to see what companies with big ad budgets can come up with. BUT, make sure to read the room...

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With YouTube Bumper ads, you have just 6 seconds to tell your story. In this episode, we rounded up 5 companies who did a great job squeezing their message into the Vine-length ad that you can't skip.

Our 5 picks:

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Adding "near me" or "right now" to search queries is used more now than ever before, and businesses need to catch up! In this episode, we'll run through some of the data about the customer's rising need for immediate answers, and 6 ways that you can optimize your web presence to be the answer they see first!

Links:

With just one angle, one line of copy, no blatant CTA, and no dialogue, McDonalds Russia produced one of the most important ads of the year. You can check it out here: McDonald's: Unskippable Ad.

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As the age-old adage goes: you eat with your eyes first. Seeing a glimpse of a beautifully prepared rib-eye topped with mushrooms and garlic butter is bound to get your mouth watering. With the help of social media, people can eat with their eyes from wherever they are! Which, in turn, gets their butts in your restaurant's seat. So why in the world would Burger King run an entire campaign about a moldy whopper?

Things to check out:

Burger King's "The Beauty of No Artificial Preservatives" campaign.

"Burger Battle Time-lapse" on YouTube.

"Someone Needs To Tell Martha Stewart Her Food Tweets Are Disgusting" on Buzzfeed.

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With so much more time spent at home, people are looking to YouTube to help cope with their huge lifestyle change. ASMR and meditation video views are at an all-time high, TASTY is having a ball with some Pantry Meal recipes, and 2-hour-long videos of people studying are trending. Let's dive into these interesting insights, and talk about this could mean for the future of work.

All of the insights for this episode were found in Think With Google's article "5 ways people are turning to YouTube to cope while social distancing." For further reading and links to the videos we discussed, check out the article!

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Let's take a little time to discuss how brands celebrated International Women's Day & Women's Month. MINI nailed it, with a campaign around one of their legendary rally drivers Pat Moss (You can watch the ad here), while Hershey fell a little flat with their Her / She campaign.