The Momentum Marketing Podcast

The good, the bad and the ugly on hiring a team to expand your growing business.

Hey, there, I'm Jillian Kendrick and welcome to the Momentum Marketing Podcast. I'm a mama, a wife, an entrepreneur and a three time best selling co-author. In each episode you'll get real world, practical advice and strategies and maybe a parenting tip or two along the way. If you're ready to create a business that supports your family and your lifestyle, then you're in the right place.

Hey, if you haven't checked out my master class on how I get over 600 leads every single month, I want you to go to jilliankendrick.com/masterclass and you can opt in absolutely free. It's an amazing master class. It's, I think it's like 38 minutes long. So it's not gonna take up your entire day. It is so good, jam packed with a couple of big industry secrets that you're gonna wanna know. And I'm really proud of it. I made this specifically for business owners who want to get leads who are either currently getting leads and want to do it better or have never gotten a lead before in their life. Other than maybe through referrals and word of mouth. If you're thinking about doing more promotion, using seo, going into paid advertisement, this is the master class for you. Check it out at jilliankendrick.com/masterclass.

Now, on the topic at hand, we are talking the good, the bad and the ugly when it comes to hiring. And I can honestly say after running my business for over 10 years after starting as a virtual assistant to now being the CEO and an expert in my field, I've hired a lot of people. I've hired everybody from virtual assistants, graphic designers, programmers, project managers, technical consultants, coaches, website builders. One off little projects for myself, one off little projects for my clients. I've taken other people's services and package them as my own and utilize them as contractors. Like I've done a lot, a lot, a lot, a lot, a lot, a lot of hiring. And one of the first things that you should think about if you're considering hiring to start growing and scaling your business is whether or not you're ready and by ready I don't mean like, oh, I've never run payroll and oh, I don't have an EIN and oh, I don't know how to do this. That's not being ready, folks. I love you, but that's not being ready because guess what? You're never going to be ready to do something that you've never done. When I say ready. I'm talking about you. I'm talking about, are you spending time doing things that you know that you shouldn't be doing, doing things that you feel like? Man, I could give this to somebody else. I could delegate this. I could pass this off to a team member. Are you spending time doing things that are repeatable and duplicatable? And either could be automated or could be passed off to a team member. Are you spending time doing things in your business that don't make you any money? That's a big one. I pause right there for a second.

So if you feel like there's not enough hours in the day, if you feel like, man, I need some more help, man, I need 10 hands and three brains. And I wish we lived on Mars because I need more hours in the day. Trust me, you're not alone. But these are some really good indications that you are ready to hire a team to scale and grow your business. And as far as like getting the EIN, you can go to irs.gov and apply for a free EIN as far as making sure that you have the right type of business, whether you are gonna be an S Corp, AC Corp, an LLC personally and take this with a grain of salt, talk to a lawyer and an accountant.

But I started my business as an LLC and then eventually switched to being an LLC that files as an S Corp and I do that for tax purposes because it actually helps save a lot of money on taxes. But if you have questions on that, talk to a professional who can guide you as to exactly the right sort of choice for your situation and for your business. And once you get all of that stuff squared away, I promise the rest of it is relatively easy. It's not that any of this is hard. It's that it's new. Right. It's not frightening. It's not impossible. It's not scary. It's just new. You've never done it before. And that's ok.

As far as running payroll, whether you run payroll or just yourself or your contractors for domestic or international contractors or for employees. I'm going to give you a link to a program that I love to use called Gusto. You can find my affiliate link to Gusto down in the show notes or in the transcript of this episode. But Gusto is great because you can run all sorts of things and they take care of some of like the tax stuff for you as well and they have different packages and whatever that you can do. So if you've been hesitant to hire a team because taxes and liability and withholdings and all that other stuff scares you, which it did for me for a really long time. Use Gusto and they'll help you through everything.

Another thing you need to think about is what type of person you're gonna be hiring. Are you ready to hire employees? Are you going to hire contractors? And there's a couple of really distinct differences. Again, talk to a lawyer or an accountant about this. But for the most part, if you go to the IRS website, they will explain that an employee is someone who goes to a specified location in order to conduct their work. So whether it's your home or an office building or somewhere else, employees, not always, but very typically will have a location or a place in which that work is conducted. Whereas contractors typically can work from anywhere or they don't get told, hey, you have to come to this specific building in order to do your job.

Another big difference between a contractor and employee obviously is tax withholdings. You as the employer or the business would be responsible for withholding social security, medicare, state and federal tax withholdings for employees. Whereas contractors, you have signed an agreement to do business with that person for a specified period of time and you've agreed to either a certain rate or a certain amount of money to pay them. Typically, contractors would be people that also own their own businesses or subcontract their work to other businesses.

The nature of the work is also really important and there is some gray area in my opinion on this, but an employee would be given a handbook or would be told a very specific set of rules and instructions on how to get something done and they would be required by the agreement with that employer to follow those rules to achieve their goals. Whereas a contractor, I, as someone who works with contractors, I am not allowed to tell that contractor how to do their job.

So let me give you an example. And again, I really do believe that there's gray area here, whether or not the government or the IRS believes in that gray area as well. I can't speak to that. But this is just my personal opinion. Again, talk to a lawyer. I think this is a really good example. If I wanna remodel my kitchen, which I've been looking into, I go to hire a kitchen remodel contractor. I hire like a homebuilder contractor. If I contract with that person, I obviously have to tell them what kind of tile to use, the color of the grout, what cabinets I wanna buy, what color those cabinets need to be? What sink I wanna buy. What faucet I want the countertops, et cetera, right? Like I have to tell them the specific things related to the nature of the work or the outcome or the result that I want. But I'm not allowed because of the nature of the work and being that it's a contracted job, I'm not allowed to tell them, ok? Oh, you have to put two ounces of spackle for every, you know, square inch of space. I'm not allowed to tell them that they have to screw down or glue down the countertops in such a way or such a configuration. Like I can tell them the result that I want and I can tell them the material to use, but I'm not allowed to tell them like how to do their job or to like, tell them the tools. I can't tell them that they have to have to use Ryobi tools and that they can't use Black and Decker tools, right? Just for an example. Whereas with an employee typically, and there are some exceptions to this as well. But employees would typically be given the tools, training, technology, et cetera that they would need in order to perform their work. Whereas contractors very typically show up with their preferred tools, their preferred software, their preferred methods, et cetera. And I, as someone who contracts with those other companies, I can't tell them to a certain degree. Again, I believe this is a gray area. I can't tell them how to do their work. And so there's some specificity and there's some stuff in there based on what your individual state country or government might believe or have rules and regulations around employment types. So just be really aware of that because you don't want to be liable for not doing withholdings and then someone believes that you could have committed tax fraud, right? You don't want that.

Next, let's talk about why to hire a team. So we've already talked about the reasons regarding whether or not you're ready. Like you feel like you need extra brains, you feel like you need extra hands, you feel like you need more time in the day or maybe there's like a set of skills or expertise that you need that you don't have. Those are great reasons as to why you wanna start hiring a team. The big one is skills that you don't have. I know I've used this example if you've been listening to this podcast for any length of time. But I always say it and I will continue to say it because it's so true for me. So I consider myself to be a very functional kind of person. I'm not good at making things look beautiful, but as far as making them happen and making them work and not even like the technical like, yes kind of the technical side, but even just the flow of things like my brain thinks very linearly. And so I'm really, really good at that sort of stuff, but the creativity and what colors are complementary and where to put this wiggle and where do like all of that sort of stuff is just not me, it's just not, you can ask my graphic designer that I've worked with for years. Every time I want a new piece of art or a new image from her, she usually has to make like two or three and then we kind of piece them apart. I'm not great at explaining exactly what I want. I kind of have to see it in order to know and graphic design is not my strong suit. So the theory and the idea behind hiring is this and I, I heard this years ago, I can't remember where I heard it from, but I think it's absolutely brilliant and credit to whoever came up with this because I think they're a genius. Let's say you only have, I don't know, an hour a day or maybe 100 hours in six months or 100 hours in a year to improve the quality of one of your skills. Right? Let's say you have 100 hours to improve the quality of one of your skills. Would you rather take a skill that you have that's like a seven out of 10 and get it to be an eight or a nine in that 100 hours? Or would you rather take a skill that you're like a zero or a one at and get it to be like a four or a five or maybe even a two or a three?

The idea behind this theory is that rather than taking a skill that you are bad at and spending that same amount of time, it is more beneficial, and you could argue financially beneficial, for you to take the thing that you are great at and become masterful rather than taking the thing that you're bad at and trying to make it good. You see what I mean? And if you've ever read The Big Leap by Gay Hendrix, which I've talked about multiple times on this podcast. He talks about living and working inside of your zone of genius and your zone of genius includes those things that you're really good at. That you're great at that. You are masterful at that. You know, and do better than anybody else. So, rather than taking your time trying to be ok, or mediocre or acceptable at something that you'll never be amazing at. Why not spend your time in your zone of genius and do the things that you are great and masterful at and improve those skills. That's one of the great benefits of hiring a team because as human beings, we're not built to be perfect and great at everything, maybe one or two things if we're really, really lucky, right? But great, masterful at everything. No. So take that same amount of time and go be masterful at the things that you're really, really good at already and hire to fill in those gaps.

It's also important to hire for things that you don't have time for. Again, this kind of goes back to skill as well, but like, let's say I needed to create a graphic, right? And I've had to do this on occasion when my graphic designer is like out of town or something's happening or maybe she, she's a few hours ahead of me, time zone wise. So, if she's not online and I need something ASAP, I have to make it myself and that's ok. But something that might take her 10/20 minutes could take me an hour or two or three. Right. And if I can pay her her hourly rate times 10 or 20 minutes, rather than paying myself my own hourly rate or an hour or two, I've already saved money. Right. It's already become a cost effective decision because I'm not wasting my own time doing something that I know I'm not good at anyway. 

So if it's something that you don't have time for, if it's something that you're not good at, or if it's something that I really hate to say this, I hate the phrase like beneath you. But when it comes to running a business, when it comes to being an effective leader, you really do have to choose what you're going to spend your time on the things that are worthy of your time, the things that are most effective for you to spend your time on. And the reality is not that a project or a client or an activity or a thing is beneath you or that it would be degrading to do. Right? No, we're gonna live our humble lives. We're going to accept the grace and humility that it takes to be a leader and to know that no job as big or small, as expensive or economic as it might be. No job is beneath us. But there are jobs, there are tasks, there are things that are more important for us to focus on as the business owner than others. So as the leader, you need to decide that. You need to decide, hey, learning QuickBooks and keeping track of all of my receipts isn't a great use of my time. But what is a great use of my time is creating content, building products, serving clients, making phone calls, making sales calls, right? It's not that it's beneath you. We're not gonna even go there. It's that there are things, there are tasks and there are responsibilities that you have as the business owner where your time is better served, doing those things than others.

And you need to make that decision for yourself. So then once you get that list of all the things that only you can do, only you are capable of, then you have your game plan for what your working hours and what your day looks like. And then all the other tasks we make that list and we say, ok, I need to hire, I need to hire for me. It's I need to hire an implementer for automation stuff. I need to hire a podcast editor. I need to hire a graphic designer. I need to hire a programmer. I need to hire an accountant. I need to hire a virtual assistant.

I potentially need to hire a manager to manage all of those people. If I don't wanna do it myself and you'll begin to build your team as you create those lists, as you start to see those gaps. And as you start to fill in those different positions, you might even hit the jackpot and find somebody who can fill two roles. But there's a great way to get started hiring for you as a general rule. And this is just me personally, over years and years of experience. Number one, I don't typically hire family, like just a rule that I've decided long ago, there are some people I have family members who own a business and have employed several family members and it actually worked out for them really well. I've seen businesses where that's not the case and you would really have to have an amazing relationship with your family. I think you'd have to have such a unique, incredible relationship with family members in order to make business and family stuff work. If that's for you, then do it. If not, that's my general rule.

Another general rule I have is that I never rehire. I did it once and it backfired on me. I did it again when someone else who was managing the team at the time needed help and wanted to rehire a specific person. I knew it wasn't gonna work out, but I wanted them to learn that lesson. So we rehired that person and obviously it didn't work out again. So, no, family never rehire. Once you let go of someone, move on.

That's everything I've got for hiring again in full disclosure. Talk to a lawyer, talk to an accountant. Do your due diligence. Look at the IRS website and make sure that you are working within the parameters of the way in which you are going to either hire contractors or hire employees. That's entirely up to you. Please do your due diligence and as always, I'll see you in the next episode.

Thanks.

Thanks so much for joining me on this episode of the Momentum Marketing podcast.

If listening to this has brought you value, improved your life or giving you insight on how to build your own momentum, then please share it with a friend. And if you're ready to grow your business on autopilot, then I want to help you get there easier and faster with a free copy of my entrepreneur survival kit. Just leave a review of this podcast wherever you're listening right now. Hopefully it's a five star and you love it. Then screenshot the review and email the screenshot to [email protected].

Once we confirm the review, we'll send you a copy of the survival kit. Totally free. Thank you. So much for joining me and I'll see you on the next episode. All content is written and recorded by Jillian Kendrick. Copyright 2024. All rights reserved.

The Momentum Marketing Podcast By Jillian Kendrick Episode: #60 Topic: The Good, The Bad And The Ugly On Hiring A Team To Expand Your Growing Business. Contact: [email protected] Follow IG: instagram.com/automatedmama https://gusto.com/i/jillian2614 https://jilliankendrick.com/link-pineapple/

Today, you're gonna learn exactly how to find an audience with Facebook ads. You're gonna learn the targeting that you need to attract qualified buyers and the demographic information that may or may not be important in building your audience.

Hey, there, I'm Jillian Kendrick and welcome to the Momentum Marketing Podcast. I'm a mama, a wife, an entrepreneur and a three time best selling co-author in each episode you'll get real world practical advice and strategies and maybe a parenting tip or two along the way. If you're ready to create a business that supports your family and your lifestyle, then you're in the right place.

Hey, welcome back to this episode of the Momentum Marketing Podcast. I'm so excited that you're here with me. You're gonna spend time and if you're listening to this episode, then you're probably interested in Facebook ads. Maybe you've run Facebook ads in the past, maybe you've like tied to Facebook ads because you've thrown a bunch of money at it and maybe it didn't work. Maybe you're successfully running Facebook ads and you need a couple of new ideas. This is gonna be for you, also make sure you listen through the very end because I'm gonna give you a Facebook ad secret that nobody knows, nobody talks about unless you're in one of those multiple $1000 a month kind of coaching programs or unless you know how to run Facebook ads. I'm gonna teach you a secret that most marketers, most business owners do not know about Facebook ads.

As always if you haven't watched it already, go to jilliankendrick.com/masterclass and sign up for my master class on how I get over 600 leads every single month. I teach you the entire strategy. It's a three step three pillar strategy. It is so good and I just got done revamping like the whole thing. So it's brand brand new and it's beautiful and I'm so excited to be putting it out into the world. So even if you've watched it before go and watch it again, because there's new stuff and it's awesome. So when it comes to running Facebook and Instagram ads, there are a couple of things that are really, really important to keep in mind. The first is going to be the type of ad that you're running. So when you sign up to create an ad inside of the ads manager, you're gonna be asked to choose a campaign objective and each of these objectives will play to a different way that the algorithm is gonna work.

For example, awareness is just gonna show it to a bunch of people. Traffic is more likely to show it to people who will actually click on it. Engagement is more likely to show it to people who will like send messenger or Whatsapp or Instagram messages. Leads is much more likely to get sent to people who actively sign up for stuff. App promotion is really specifically if you have an app in the App store and you want to promote it, that's for that. And then the sales objective, of course, is for conversions and converting sales. Each of these objectives plays to a different part of the algorithm. Each of these objectives, it's shown to a potentially different audience or a different set of people and each of these audiences is going to cost differently.

I go over all of that in a lot more detail in my List Builder Blueprint program. If you're interested, you can look at jilliankendrick.com/go to get more information on List Builder Blueprint.

Each different objective is going to cost a different price for the lead acquisition and each of these plays to a different part of Facebook's algorithm. So when you're choosing what kind of campaign to run, you need to be really careful about what campaign objective to choose. Because that ultimately will determine other settings within like your audience availability and the way that things get displayed and what shows up what part of the algorithm gets used, all of that stuff.

But then once you're in, once you've selected the budget and you've gone through your categories and you're, you're selecting a few other things of like where you want the person to click on or where you want the traffic to go or where the landing pages for the lead, all of that sort of stuff, then you're gonna get into audience and in the audience, we can choose tons of different criteria.

Like, don't forget, Amazon is just as much a fulfillment company as it is a data mining company. Tesla is just as much a car company as it is a data mining company. Facebook is just as much of a social platform as it is a data mining company. And best believe if you use any of these and other platforms, they have data on your habits, your likes, your dislikes, things that you click on, things that you search, things you've been cookied for, et cetera. And so if you've never been inside Facebook ads, and you've never looked at the detail with which you can create audiences, you might be kind of scared and astounded a little bit and what you're about to see. But the truth is like if you're a marketer and this stuff excites you, you will be kind of awestruck and it really is amazing what they know about people, what they keep tabs on.

So under audience, you can then choose location. Don't forget if you're going to market to anyone in any country, especially speaking about outside the United States, you need to be aware of what marketing laws are applicable for a business in your country to market or do business in that other country.

I'll give you an example. If you're going to send text message, follow up to the people who opt into your landing page. There are rules and laws I believe in Europe, correct me if I'm wrong. But I believe in Europe, they have laws in certain countries that say you can only market to people via text message if they have opted in, if they have given consent and you can only do it within like standard business hours. So like 8 to 5, 9 to 5 type of thing. You cannot market to people at, you know, three in the morning, like we'll shut your stuff off. That's not ok. So be aware if you're going to choose a location outside of the country or place that you normally do business, be aware of what those marketing laws, what the text message laws are, what the email marketing laws are, what the Facebook laws are.

You might depending on your, the nature of your business and what you're doing. You might want to be aware of the culture of that country or the political climate of that country or what's going on in that country so that you're doing things ethically, you're doing things morally, you're doing things according to the law, but also you don't want to waste your money. Marketing and sending stuff to people that aren't gonna buy, aren't interested or may not even be available to participate.

So once you get your location down, you can then also choose age, you can be really specific about the minimum age. You can choose an age range between, you know, let's say 18 to 25 or 25 to 65 or has to be over 40 but under 70 right? Whatever that looks like for you, you can create that. And then languages. If you leave it blank, it'll just go to all languages available within the country or area that you've chosen. You don't have to go in and say I'm gonna market to people in France who also speak French, market to people in Germany who also speak German. I usually try and leave the languages thing blank unless I wanna specify that my content is only in English. That's an option as well.

The next one is gonna be gender identification. As of this recording Facebook only has men, women or all. Meta ads does not have a definition or selected option or binary, non binary, et cetera. So just be aware of that again, maybe your product is applicable to someone who has a specific sexual or gender orientation. You might wanna just leave it pre-selected with all or if you do coaching specifically for female entrepreneurs, maybe you wanna choose women instead of men. It's entirely up to you.

And then in detailed targeting. This is where it gets really, really, really cool. You can include people who match certain demographics, certain interests, certain behaviors. Let me go back to the location stuff for just a second. Not only can you choose the specific country that you're gonna be working in, but let's say you were a local business and you wanted to market to people only within 20 miles of your location or 50 miles of your zip code, you have that choice as well. And there's a way to drop a pin and select like the exact location of where you are, where your business is, where you're located, where the event is gonna be, right? And so you can do that plus or minus 50 miles. And so then you'll be marketing only to those people who live within that area. And then all the other demographic information will be applicable. I want to make sure I included that.

Now back to the detailed targeting. So detailed targeting will be anyone who includes certain demographics, certain interests, certain behaviors. And there are a lot in here. When it comes to detailed targeting and when it comes to finding like points of interest. Keep in mind that if you're looking for something that's like on Facebook, you're only going to find the really, really popular stuff. So if you happen to have some sort of obscure like underwater basket weaving type of interest, you're only going to find the results or the people or interests or stuff that is like really popular.

So, for instance, with female coaches, I know a lot of really incredible brilliant female coaches that have big lists. But if you look into female coaches or you specifically start typing in the detailed targeting of like, I don't know, Gary Vaynerchuk, Marie Forleo, Tony Robbins, those sorts of people, those are really only going to be the ones that you'll find, you'll find some, let's say B level coaches that are a little less popular. But for the most part, and I don't honestly know what the threshold is, but I'm sure that one exists. Facebook has some sort of threshold for the popularity of that thing or the popularity of the topic or the subject or the person in order to be displayed inside of the demographic interests and behaviors. And what I love too about this is so we could type in, for example, let's say you were a florist so I can go and type in flowers. But then it's also going to give me interests that are related to those things. So it shows me an interest in flowers, but it also shows me an interest in Brandon flowers, the artist or musician, if I just type in flower, f-l-o-w-e-r, it shows me interests in floral arrangements that their job title is a flower arranger, that their employer is flower arranging. Their field of study is flower arranging. Their interest is gardening. Their interest is weddings. Their interest floral design. Like you don't have to know exactly the thing that you're going after in order to, to type it in and see what's there if you just get close. So I typed in the word flower and it gives me a ton of suggestions to look at. Curse Of The Golden Flower, which is a movie, The Chelsea Flower Show, which is a gardening interest. 1800 Flowers, which is listed as both an employer and a page. And then based on those specific things, you can then begin to build your audience. But here's where some of the secret sauce is coming in. And I'm gonna tell you this, I should have told you that two secret things were going to be revealed today. But here's the first and the next one is coming up. So keep listening.

As you begin to build an audience, it is important to be thinking about some of the ancillary things that can go along with that audience. Let me give you an example of that. Let's say your ideal audience is a stay at home mom who is looking for a side hustle. Well, not only might they be interested in parenting or show their job as a parent or a mom or a stay at home mom. Not only would they be female, not only would they be within a certain age range. But think about this. A lot of parents a lot of moms out there who drive cars. I'm generalizing here, but maybe a lot of them own minivans, or maybe a lot of them own SUV’s. Not all of them certainly. But it's something to think about.

Where do they all shop? Depending on their income level. They might shop at Aldi, they might shop at Walmart, they might shop at Target, they might shop at Whole Foods, they might shop at Fresh Market, they might chop at Harris Teeter. It just depends on where they live, the resources that they have access to and their income level. But again, and I'm not saying I know this is all generalization, but it's something to think about, right?

So think about those ancillary things, thinking about those secondary and tertiary layers of interests or demographics or topics that could be applicable to your ideal audience. Somebody who likes bass fishing might also be interested in the outdoors, not just in bass fishing, right?

And then who are some bass fishing or outdoors influencers that you could find inside of that demographic or interest information that again could be applicable to your audience. And when you're creating and adding all of these levels of detailed targeting. The most important thing that I want you to understand is these are/or statements, these are not and statements. And what I mean by that is when you add multiple things. So let's say you add, they're interested in plants and flowers in flower arranging, they're interested in 1800 flowers. Their field of study is floral arranging, et cetera. These are not and statements, meaning the person that I want to add to my potential audience has to have an education of flower arranging and they have to work as a flower arranger and they have to show interest in flowers or plants. These are or statements meaning they like flower arranging or they work as a floral arranger or they have shown an interest in plants and flowers. Because when it comes to Facebook ads, this is another secret. It's not about getting the most well defined specific sort of audience. It's about finding the topics and the general information as much as you possibly can and then allowing the algorithm to do its job.

Then once all of your ads, creative gets together and, and you get everything with your written copy and you get all of your ad content put together. You can then also choose whether you wanted to run strictly to Facebook or Facebook.

And Instagram personally, I like running to Facebook and Instagram both, but you can do whatever you choose. And that's how you create an ad.

And here before I let you go, this is the last, this is the third secret and the only one that I actually teased at the beginning of this podcast episode, but it's so incredibly important and it's something that again, tons of marketers, tons of entrepreneurs and business owners out there do not know this. So hear me out. 

Facebook's algorithm works on multiple levels. And the two most important levels that you need to be aware of is that not only will the algorithm work on the level of the ad itself, right? Like we know that we've set up this demographic information, we've chosen the country or the location or the the area we've defined the targeting, we've included or excluded certain likes dislikes features, age, gender, et cetera. And Facebook's algorithm is going to play to all of those things to get you the best results so that you spend more money with Facebook ads. But the Facebook ads algorithm works on a second level and that level is the actual adl account itself.

So in other words, if you're inside of like the Meta ads manager or you're inside of like Facebook ad campaigns, there will be a place where you can see if you have multiple ad accounts or if you have access to multiple ad accounts, you will see the different ad accounts available for you to click on. And so the algorithm will work for each one of your individual ads, but then they will also work for each ad account.

So I would not recommend, if you have a business that is specific for floral design and then you also happen to own a business or maybe a friend of yours owns a business or a family member or whoever that's like our bass fishing example. Do not, please unless somehow you can figure out a way to market to both, do not use the same Meta ads account or both of those businesses. Use one for one and then create another separate ad account for the other business, because the algorithm works for the ad itself as well as for the ads account. And so what happens then is if you've ever looked at like a Facebook ad and you've clicked on the, why am I seeing this thing? And it says, you know, men and women in the United States over 18 and you're like, OK, but isn't that applicable to everybody? Yes. But what happened is that person or that business has run so many ads for so long that their ads account is so well seasoned that they no longer have to use these really specific demographic information and that the ad account algorithm just knows who they're looking for. Now, you would have to talk to like a real Facebook ads professional to know exactly what that looks like and what the timing is and how much money you have to spend on ads or how long you have to run the ad in order to get that result. I'm sure that exists. I don't know it off the top of my head, but I do know that the algorithm works on those multiple levels.

So be aware that if you have multiple businesses or please don't share an ads account. But if you are, don't let someone else run their ads to a different audience and a different topic and a different subject and a different type of product as the same one that you're running in yours. Unless you're using two separate ads accounts. I hope this was valuable to you. This is some incredible important stuff and like I said, a lot more detail of this information is going to be inside of List Builder Blueprint. If you want details to that, you can either sign up for my free master class at jilliankendrick.com/masterclass or to get details specifically on the List Builder blueprint program you can go to jilliankendrick.com/go.

Thanks so much for joining me on this episode of the Momentum Marketing podcast.

If listening to this has brought you value, improved your life or giving you insight on how to build your own momentum, then please share it with a friend. And if you're ready to grow your business on autopilot, then I want to help you get there easier and faster with a free copy of my entrepreneur survival kit. Just leave a review of this podcast wherever you're listening right now. Hopefully it's a five star and you love it. Then screenshot the review and email the screenshot to [email protected].

Once we confirm the review, we'll send you a copy of the survival kit. Totally free. Thank you. So much for joining me and I'll see you on the next episode. All content is written and recorded by Jillian Kendrick. Copyright 2024. All rights reserved. The Momentum Marketing PodcastBy Jillian Kendrick Episode: #59 Topic: How To Find An Audience with Facebook Ads Contact: [email protected] Follow IG: instagram.com/automatedmama https://jilliankendrick.com/link-pineapple/

This is the advice that I give to my son that I wish I would give to myself. Plus an absolutely life changing mom hack that you don't wanna miss.

Hey, there, I'm Jillian Kendrick and welcome to the Momentum Marketing Podcast. I'm a mama, a wife, an entrepreneur and a three time best selling co-author. In each episode you'll get real world practical advice and strategies and maybe a parenting tip or two along the way. If you're ready to create a business that supports your family and your lifestyle, then you're in the right place.

Hey, it's Jillian and I'm so glad to have you. I have been thinking so much about this episode of the Momentum Marketing Podcast. I'm glad that you're with me. And this episode has actually been a long time coming. It's been something that I've been thinking about for a while and every time it pops up in my parenting life or in my personal life, there's that little reminder of “Oh, yeah, I need to talk about that. We need to discuss that. Ok. All right. Thanks for the hint universe. I get it now God.” And I am so excited to be here with you today before we dive in.

As always, if you haven't checked out my master class on how I get over 600 leads every single month. Consistently. Head to jilliankendrick.com/masterclass and you can grab immediate access to the free training right there. This training is so good. I really made it just for you. I have lots of people signing up. I'm in the process of retooling and rerecording it to make it even better. But I promise even if you watched it today, it is just so good. So you have to check it out. The new version will be up in about a week or so. So if you have watched it before, give me a week and I encourage you to check it out again because it is so, so, so so good.

Back to the topic at hand. We are talking about all of the advice that I consistently give my son that I now I'm going to give myself. My son just turned four. He actually as of this recording, he just turned four a few days ago. So we're super excited. We now have a four year old in the house, which comes with its own amazing challenges. We've been doing a lot of extra potty training. He's been doing a really good job. We're still working on a few things and he will still sit on the potty and be like I can't do it. No, I don't like this. I don't want to, I can't do it. I can't do it. And of course, not only being his mom but being an entrepreneur, being a go-getter, being the kind of person that has had to pave my own way through most of my life anyway, he and I, as of late have had a lot of conversations about what he can do, his ability, what fear means. And I try really hard not to talk to him like he's a four year old. I try not to dumb things down. Sometimes I will say stuff but use maybe simpler words or I'll use a word or two. But I do try to just talk to him intelligently and even if it flies a bit over his head, even if he doesn't understand all of it, I still talk to him as if he can fully understand me, because one day he will. And so when he has these moments where he's like, no, I'm afraid I don't like it. I'm scared. I can't do it. We talk a lot about perseverance. We talk a lot about overcoming fear. We talk a lot about the fact that at least for us in our family and our belief is that God doesn't put fear into our hearts. That's an outward worldly sort of thing. So we talk a lot about that.

We talk about doing things in the face of fear in spite of the way that you feel about it, we even talk at length about not liking something and doing it anyway, that not liking it is not an excuse to not do it. And yes, it would be very easy and sometimes it is easy for me as the mom of a four year old to say, ok, you know what buddy? It's, it's been a long day. I know this has been hard for you. Like it's ok. And sometimes I do, like I let him kind of get off easy or sometimes I say, ok, I've driven this home enough. I've pushed hard enough like we could take a break. It's ok.

But my belief is that if I'm going to be a good mom and if I'm going to prepare him for, not only how to live and exist in our home, but how to live and exist within the world, there are opportunities for me to take those lessons and teach him things that yes are way beyond what a four year old could, would like really, truly viscerally comprehend.

But I believe in doing it and giving him that gift so that when it comes time that he does understand. When it comes time that things get a whole lot harder than sitting on the potty. It won't be the first time that he hears me say it. And sure, I don't remember a whole lot from when I was four years old either. But I do remember how my parents made me feel. So I might not remember their words, but I remember that feeling that stuck with me. And then as we get older, we attach those feelings to words. And then as we get older, they embed into who we are as humans. And the lessons that we learn when we're tiny are what prepares us for moving forward. So how does this all tie into entrepreneurship? Great question. I think it's cyclical. I think that the fear, I feel, the nervousness, the anxiousness, the excitement, the dread, or even the procrastination that I feel or that I impose on myself in moments when I'm afraid or in moments that I'm not quite sure where to go or what decision to make in those moments, I revert back to the feeling that I had or the lesson that I learned or the coping mechanism that I developed as a kid to deal with this.

And now I'm not smart or bright enough to tell you exactly what that is. I'm still figuring that out on my own, but I can tell you that every time I revert every time I go back to, oh man, I don't know if I can do this. I'm really afraid and I have those moments or not often, but I definitely have them. We all do. Anyone who's successful goes through that on a regular basis when you get to that moment of chaos where you're lacking clarity and indecision sets in, there is a very primal thing that happens in our brain and in our body where we revert back to either the coping mechanism or the mental process that we learned as children on how to deal with this thing on how to move forward. And so if you did not learn a great coping mechanism or a great way to handle stress, a great way to figure out your indecision or a healthy way to accept and then overcome fear, it will consume you and you'll be left in the chaos, left in the indecision, left wondering why you can't accomplish your dreams.

So, yes, my son is only four years old. Yes, I am speaking to him in ways that he doesn't quite understand yet. But what I believe I'm teaching him to the best of my ability as an imperfect, broken, yet optimistic human being is that I want to teach him better coping mechanisms than I had. Better ways to deal with. The things that he doesn't want to do. The things that he's afraid of. The things that he doesn't know how to do and to teach him a way to cope and process and deal with those things. So that when he gets to the point and he gets to the age that he understands, it's not the first time I've told him that. And so that when he gets beyond this house, whether it's school, college professional life. I don't care if he becomes an entrepreneur or not. What I care about is that whatever it is that he wants to pursue in his life, he has the tools to not let his fear, anxiety or overwhelm cripple him from doing that thing. So we talk through a lot of well bud. I'm sorry that you don't like it. But sometimes in life we have to do things that we don't like or the best way to deal with something that you don't like doing or that you don't want to do is to just do it and get it over with. Like every time he fights me on trying to take medicine, just do it, just do it and get it over with because the more we fight and push back and fuss, the longer we are postponing the thing that we're dreading. And so if you just do it and get it over with, wash your hands of it, it's done. Sometimes that works. Sometimes it doesn't, I'll be honest, but it's no different parenting and entrepreneurship. They're really, really truly no different. Other times he and I talk about, he says, well, I can't do it. And I say, yeah, you're right. If you believe that you can't, you're absolutely right. You can’t. But you can try, we can give it a chance and then we celebrate that attempt, even if the outcome isn't the success that we were looking for in the first place. We're still celebrating his attempts. We're not saying “Oh, well, you tried and you didn't quite make it on the potty. And that's ok.” No, we're still celebrating every single attempt is the one thing I know to be absolutely true about entrepreneurship is that it is a game of iteration. You build a funnel, you have to tweak the funnel. You hire a team, you iterate on those positions or those people, you go down one path, well, that didn't work. Ok. Now, we need to pivot and its, the same thing for parenting. Parenting is the perseverance in iteration. It is. Well, I tried this with my child. Ok. That didn't work. We're gonna change our habits. We're gonna try something different. Oh, ok that worked. And what worked today might not work tomorrow or next week. So then we're gonna try something different. It is a marathon of inches and centimeters sometimes. But they're both the same. They're both exactly, exactly the same.

If you’re listening to this and you still have a kiddo that is either in diapers or you are still using a diaper genie, here’s my, absolutely life changing mom hack for you. I think I might have told this on a previous episode. But, it keeps popping up in my life. So, if you have a diaper genie, you know that those things are just, they're kind of a necessary evil and all of them smell no matter which one you get, if you get like the twisty one or you get the regular bag or this or that, like they all smell. And the one product, the only one product that I have found that actually combats that smell and helps a lot is the, and this is not an affiliate link, although it should be, maybe I should put that in. Arm & Hammer scent booster beads. You know those, scent boosters that you can throw into your laundry. They're probably terrible for your laundry machine. I have no idea, but I don't use them in our laundry. What I do is every time we change out a new bag in the diaper genie or every time we throw a new diaper into the diaper genie, we toss a few of those beads in as well. Just like a little, maybe a quarter cup or so, maybe less, just depending on how bad it is.

And I've tried other ones. I've tried some of the other brands, The Gain and the few others. But I have found that the Arm & Hammer with the baking soda. Absolutely. I prefer the crisp clean scent, but you can use whatever you want. Just make sure that it is baking soda in it. And as always, I would love to hear from you if you have any insight whatsoever. If you think that entrepreneurship and parenthood are exactly the same like I do I would love to hear from you. Email me [email protected] and let's start a conversation.

I'll see you in the next episode.

Just leave a review of this podcast wherever you’re listening right now. Hopefully, it’s a five star review and you love it, then screenshot the review and email the screenshot to [email protected]. Once we confirm the review, we’ll send you a copy of the survival kit totally free.

Thank you so much for joining me and I’ll see you on the next episode.

All content is written and recorded by Jillian Kendrick Copyright 2024. All rights reserved.

The Momentum Marketing PodcastBy Jillian Kendrick Episode: #58 Topic: Advice I Wish I Told Myself Contact: [email protected] Follow IG: instagram.com/automatedmama https://jilliankendrick.com/link-pineapple/

This is the art of persuasive storytelling.

Hey there, I'm Jillian Kendrick and welcome to the Momentum Marketing Podcast. I'm a mama, a wife, an entrepreneur and a three time best selling co-author. In each episode, you'll get real world, practical advice and strategies and maybe a parenting tip or two along the way. If you're ready to create a business that supports your family and your lifestyle, then you're in the right place.

Hey there, friend. It's Jillian Kendrick back for another episode of The Moment Marketing Podcast. I am super excited that you're here with me today. I've hit the 20 week mark in my pregnancy with baby number two, I am really excited about that. So it kind of means that I'm halfway there, which is really exciting and things are getting going. I can feel the baby a whole lot more, lots of kicks and jabs and pokes and it's very exciting. It's also made me incredibly tired and sore and all of the symptoms are settling in. So that's kind of made me a little bit unproductive lately, if I'm honest, but that's ok in the time that I've had and as much as I can possibly get done while we're balancing and in being in between childcare and working with clients and hosting webinars and reducing more content and doing all the things. I've actually been writing a whole lot more lately because I've needed to. But it's really helped me think about the way that I write and my content strategy. And I was thinking about episodes and topics for the podcast. And I thought, you know, this would be such a good episode to talk about storytelling and marketing. How to do persuasive storytelling. Now you can Google this and find Don Miller's story brand. There are all sorts of marketing books out there, about like the words to use for persuasion or the way to craft something or the this and that, right. Chris Voss is another really good example of someone who can take persuasion and storytelling and kind of craft those things very methodically, but rather than teach you somebody else's stuff, I really wanted to sit down and think through, OK, what do I know about persuasive storytelling? How do I do it? How do I do it inside of my own business? And that's what I'm gonna share with you today.

Before we get started, as always, if you haven't watched or listened to my master class on how I get over 600 leads every single month without cold dming people without posting in groups without posting on social media every single day go ahead to jilliankendrick.com/masterclass and you can grab your copy of the free training right there. What's really great about this free training is, yes, obviously you have to sign for it, but I hate it when you go to a training page and then you have to sign up for like a specific date and time. That is not the case here. As soon as you sign up, you're going to get access to the training and then you can watch it immediately or you can save it for another day. Whatever works for you. I wanted to make it as easy as possible. I hate going to webinar registration pages and then figuring out whether or not I can commit to a certain time or a certain date because I'm a busy entrepreneur. Life happens and sometimes you just can't make those, right? So I wanted to make it as easy and simple for you as possible. So go ahead to jilliankendrick.com/masterclass and grab your access to that free training. It is so so good.

Now, the topic at hand, there are four things that I believe contribute to persuasive storytelling. And when we're talking about persuasive storytelling, I'm not talking about like NLP, I'm not talking about like mind game or manipulation type of tactics. I'm not even talking sales tactics because I really hate those. I hate the sleeves. I hate the way that you can come off like that. Not a fan. But when I'm talking about persuasive storytelling, I'm talking about making a connection with a person going deep into who they are, what they need, understanding their pain points and desires. And then obviously, we need to make money. So delivering something that can fulfill on it. Right?

So, number one for me is relatability and connection, some sort of relatability and connection. Your audience needs to be able to see themselves inside of whatever story you're telling. Now, obviously, it's your story. It doesn't have to be something that they've experienced themselves, but there needs to be little pieces or little hints to it, right? Let me give you an example and it's kind of an odd example, but this happened to me recently and I, I really connected with it. So a girlfriend of mine had a very traumatic birth of her second child without going into any sort of detail. I really connected with her story because I didn't necessarily have a traumatic birth per se with my son. But the fact that I had been through childbirth previously was one point of connection that I had with her story.

The second point of connection that I had was when she was telling me about the nurses not believing that she was in labor or not fully understanding what she was going through. And even though my birth experience was not that necessarily, I can totally relate as a woman. And even just as a human being to moments where I've tried to explain something, I'm telling the truth. I'm wearing my heart on my sleeve and yet someone doesn't believe me. So I can totally relate to that even though I have never been through what she's been through. And then of course, the ending of her story, the relief of their son being born and, you know, eventually everything was fine and et cetera, et cetera. I can definitely relate to the relief of, ok, this child has finally come into this world and everything is ok. And right, even now as a parent, I can feel that way when my kid stumbles or falls or says he has a boo boo and tells me that he's all right. Right.

It's a sense of relief. So it's not necessarily about the relatability of telling your story or telling a story that other people have gone through, but it's about your ability as a storyteller to pepper in moments of connectivity. I don't have to relate to her birthing story, but I can relate to those little moments I can relate to oh gosh, that must have been so scary. Oh my goodness. I can't believe that nurse didn't believe you or oh, this the right. I can relate to those moments even though my birth experience was completely different than hers.

I, as an entrepreneur, I could listen to a Fortune 100 CEO telling stories about, you know, frustrations of employees or things not going well and stuff like that. And even though I might not have experienced that thing specifically or at the scale that, you know, a fortune 100 CEO would, would experience it. As a business owner and someone who's been in this world for 13 plus years, I can relate to those little bits of connectivity, the little pieces that are peppered into the story. So you don't have to write a story that's fake. You don't have to sit and find a story that is relatable to everybody around you. You just have to be a good enough storyteller to piece in those moments of connection. And if you can do that where other people, even people who aren't parents, right? People who have never gone through childbirth can probably relate to somebody not understanding them or not believing them when they were telling the truth, right? I think every human being could relate to experiencing that. So as long as you can piece in those little moments of connection, tell whatever story you have, it doesn't have to be the everyman story. It doesn't have to be 100% relatable as long as you're putting in those moments of connection. So connection and relatability are an absolute number one for me.

Number two, when it comes to persuasive storytelling, there has to be some sort of transformation, there has to be a journey from A to B. There has to be something that was overcome or learned or gained or even lost as a result of that story, right? You need to move people. You can't just say, well, I was hungry. So I made a peanut butter and jelly sandwich and then I ate that peanut butter sandwich and it was delicious. And then I wasn't hungry anymore. Which yes, OK. In and of itself, that is a transformation. You went from not being hungry to making a sandwich to no longer being hungry. And that, yes, that's a transformation. But it needs to move people. And most especially if you can share something that you've overcome, something that you've gained something that you've lost something that you've learned, something that you've done, which shows that transformation that other people are looking for. That is a pretty incredible and equally relatable story. A lot of the entrepreneurs and coaches that I see having big success with persuasive storytelling right now are the ones who are sharing their success stories. They're the ones sharing the testimonials. They're the ones sharing. Hey, I went from working my 9 to 5 job for X dollars an hour to owning my own business. And now I make six figures or seven figures or whatever it is. Because if you have a captive audience of people who are looking for the same thing, then you can be persuasive, then you can sell to them. The air time of when the biggest loser is airing on NBC is a great moment for an Adkins Shake commercial or a gym membership commercial or something like that. Because people who watch that show, who are interested in weight loss, who are a captive audience to that show and are watching the stories of these contestants play out, they're receptive to hearing about or seeing a mechanism, the gym membership or the shakes or the protein bars or the whatever the mechanism that will help them achieve that goal.

Persuasive storytelling must have number four for me is something called future casting. So future casting from as much as I know about it, I do believe that Russell Bronson coined the phrase future casting, but he might not have. And if I'm wrong, that's totally fine. Please tell me comment. Let me know if that's not the case. If you know somebody else who coined that phrase. Anyhow, what is future casting? Future casting goes right along with transformation or overcoming something. Future casting is painting the picture of what it will look like in the future once that person has achieved that goal or has achieved that transformation. So let me give you a for instance. In your storytelling, you could say, you know, I did this and I did that and I drank the shakes and blah, blah, blah, and I lost a 100 pounds and it's great. And then you can say, imagine if you could do the same. Imagine how much energy you would have if you lost 30% of your body weight. Imagine how good you would feel, walking into a store and being able to pick any clothes right off the rack that you wanted and not having to special order big or tall sizes. Imagine playing with your kids and not getting winded. Right. That's future casting. That's your ability as a storyteller to paint the picture and show them what the future will look like when they achieve the transformation or the thing that they're looking for? Ok, you wanna make money in your business? Well, that's wonderful. But what does money mean to you? Is it freedom? Is it time, is it? I can hire a housekeeper and never have to do dishes again. Is it I can go on vacations and pay for them in cash and never could go on a vacation when I was a kid because we grew up poor, right? Like what does it mean for you or what does it mean for your audience? So you paint that picture of what it will look like in the future. That's future casting.

And the number four and last must have for persuasive storytelling in 2024 that I believe is absolutely true and have found success using this is simply that you can't hide your best information behind a paywall. So storytelling is about building trust, you can tell an amazing story. But if nobody believes you, if nobody trusts you, then the story doesn't matter, you're not going to persuade or convince anyone to take any action. If you yourself don't believe it. And if you haven't given them reason to believe it too. And what I see with a lot of entrepreneurs, a lot of business owners is that they're so worried about giving away the farm that they give away nothing. Now, I'm not gonna sit here and tell you that, oh, you should give your absolute best stuff for free and then everybody will be like, oh, this is amazing. What's the paid stuff? I'm not here to tell you that. And I'm not even saying that that's wrong. It is a strategy. It can work. It works for some people. But I've found and I have had a lot of success with sharing a taste of those trade secrets. Give them a little bit to nibble on, give them something that they can take and go oh, I learned that or oh, I didn't know that or, oh, man, she's right. And it doesn't even have to be that you teach them something or give something away. It can be a disbelief that they have in their minds that you then change. It can be all sorts of things but hiding all of your information behind a paywall and limiting yourself and being unwilling to share just because somebody hasn't paid you yet. Now, yes. Again, don't give away your best stuff for free. Right. Save that. But give them a hint, give them something, lead them down the path and make them curious to want more that will help with your persuasive storytelling. You can use phrases within your storytelling. Like do you wanna find out how? Do you wanna learn more? And then instantly in their head, whether they say it out loud or not, they're thinking, yes.

So in your persuasive storytelling, make sure you are creating connections. You are displaying transformations, you are future casting and you are sharing without limiting yourself and hiding everything behind a paywall. Good luck with your persuasive storytelling in 2024. And I can't wait to hear more about your success.

Thanks so much for joining me on this episode of the Momentum Marketing Podcast. If listening to this has brought you value, improved your life or given you insight on how you can build your own momentum, then please share this with a friend. And if you’re ready to grow your business on autopilot, then I want to help you get there easier and faster with a free copy of my entrepreneur’s survival kit.

Just leave a review of this podcast wherever you’re listening right now. Hopefully, it’s a five star review and you love it, then screenshot the review and email the screenshot to [email protected] Once we confirm the review, we’ll send you a copy of the survival kit totally free.

Thank you so much for joining me and I’ll see you on the next episode.

All content is written and recorded by Jillian Kendrick Copyright 2024. All rights reserved.

The Momentum Marketing Podcast

By Jillian Kendrick

Episode: #57

Topic: The Art Of Persuasive Storytelling

Contact: [email protected]

Follow IG: instagram.com/automatedmama

https://jilliankendrick.com/link-pineapple/

My Verizon webinar was so good. I want to share some of it with you now.

Hey there, I'm Jillian Kendrick and welcome to the Momentum Marketing Podcast. I'm a mama, a wife, an entrepreneur and a three time best selling co-author. In each episode, you'll get real world, practical advice and strategies and maybe a parenting tip or two along the way. If you're ready to create a business that supports your family and your lifestyle, then you're in the right place.

Hey, thanks for joining me for another episode of the Momentum Marketing Podcast. I'm so glad you're here as always. I just have to say I had a really, really good week last week. I did a big presentation for Verizon Wireless, Small Business Ready. If you've been listening to the podcast for any amount of time, I know that you probably signed up for it. You heard me sharing that it was coming very soon and I got to host everything on Monday. It was so good. Oh, my gosh. It was by far one of the best trainings that I've ever done. I'm still working to see if they will give me the video recording but if I don't get it, I wanted to make sure that I shared some of this with you because it is so, so, so good.

So the topic was scalability through automation. If you've been with me on this podcast for any amount of time, you know, I am an automation expert. I've been in the marketing automation and sales space for, gosh, over 13 years now, I absolutely love it. I have seen with thousands upon thousands of clients and customers. I have seen the power and transformational, incredibleness of automation, what it can do inside of your business. And I was so proud, very humbled and very excited to get to present that to Verizon Small Business Digital Ready. So we had a lot of people on the webinar. It was really, really good interaction. At the end, tons of people were saying, thank you so much, best webinar, best training ever. We're definitely gonna sign up. We're so excited, you know, stuff like that. At the beginning of the webinar, I actually had people text in a code to my text line and they were able to see my automation in real time and I was able to get a bunch of leads from that as well, which was really, really cool.

And the big thing that I talked about was freedom. The way that so many business owners and entrepreneurs go into business for themselves. They start out with the desire for freedom and they don't get the thing that they deserve. And how does that happen? I'm gonna share some of this webinar with you now.

There's always this feeling of what should I focus on. Because when the chaos and the daily grind, the lack of clarity and the indecision set in it is absolutely crippling for a business owner. So you end up in what I call the spin cycle of starting, stopping, starting and stopping, starting and stopping. You're trying to get something off the ground, but then you have to put out a fire, right? You become a firefighter. So rather than focusing on the thing that you wanted to accomplish today, now your attention is directed to the thing that you believe has to get done. Maybe you're starting to put together new ads or new lead generation. But then an employee or a contractor calls or a client calls and you have to do their job for the day or you have to go put out that fire. The spin cycle that is keeping you stuck is often from one of these key areas.

Number one, lack of talent, you don't have the right people or skills to do certain jobs. And so if you don't have a person to do that job, then you end up doing it. I know that to be true in entrepreneurship. Lack of funding, you don't have the resources to make the necessary changes in the business that you need. Lack of process, meaning you don't have a system, a step by step process directive or outline does not exist written down on paper for a person or automated system to complete those tasks for you. And the last item of the spin cycle is lack of clarity. You become so consumed with feeling the overwhelming pressure of having to do all the things, make all the decisions, get payroll out, pay yourself eventually, hopefully, fund new ideas, hire, get projects out on time, deliverables, delegating. You feel so overwhelmed that we lose sight of taking action and it cripples you and you allow indecision to take over. Have you ever felt like that? Of course indecision takes over. Right. You've been there. I know you've been there. I've definitely been there. Maybe you're there right now because when running or scaling your business feels like you're one bad decision away from it all coming crashing down on you. It's easy for indecision to creep up and we continue that spin cycle. Getting stuck in this idea of it has to be right or it won't work.

I'm one decision away from it all coming crashing down. I'm searching for the right way, the right thing, the right direction, the right person, the right ad, the right offer, the right tech, the right direction. Let me share something with you that I know to be absolutely true. Right kills success. Right is the greatest threat to your business at this very moment. My aunt who's also a business owner, she would always tell me there's no such thing as a right or wrong decision. You just have to take the decision that you've made and you make it work. Which of course, as we all know to be true, but it's hard to move past, right. And have enough courage in the moment to take a chance on the thing that, you know, you need to be doing or that needs to be done in your business to make it faster, easier, better or more profitable.

So then at that point in the webinar, I asked them to do an exercise with me, we wrote down three things that people needed to get done inside of their business and haven't yet. Maybe they're stuck in the spin cycle. Maybe you don't have the right talent, the right people, the right processes, the right systems or something else is missing that's preventing you from moving forward on all of these things. Take a minute to write down and actually you listening to this podcast episode, I would encourage you to do this exercise as well. It is so powerful.

And even if you take nothing from this episode, and I said this too on the training, even if you take nothing else from this webinar, do this exercise, write down three things that you need to get done whatever it is, you need to file your taxes, you need to hire a new contractor, you need to fire someone, you need to create documentation for a certain process, whatever that looks like, write those things down and feel free to pause this episode if you need more time.

Now, as we review the list, can you pinpoint which part of the spin cycle has you stuck and not moving forward on this three things? Is it lack of talent, having the right people or skills? Is it lack of funding and you don't have the resources? Is it lack of process? Meaning you don't have a system or directive or outline to do it. Or is it lack of clarity? You're not sure how to move forward, you're not sure how to do the thing. Because once you can pinpoint that, then you can start to outline your micros and macros for each objective to then work towards getting them done. And if you do something every day, if you take 30 minutes or even 10 or 15 minutes every single day to work towards accomplishing those goals, you will get there and I promise you'll be better off and more successful and productive than 90% of the people out there. And when it comes to the things that you haven't yet done in your business, they can usually fall under three different categories.

One, financial, you wanna make more money, you need working capital, you wanna sell more products or services. Number two, marketing, you need more leads, you wanna retain existing clients, you wanna create new products or services in the business. And three operational you need technology, employee management, time management, deliverables, execution. All those fall under the operational category. And here's the good news. Automation can help you get there. Automation can help you do those things. Automation and make it possible for you to achieve and accomplish the three things that you've been putting off in your business for so long. And then at that point in the training I went into several examples of automation that I had built for clients. What automation is, what sort of things can be automated, different funnels and stuff that I use regularly in my business. And then at the end, of course, I pitched my automation essentials program, which is actually really, really lovely and wonderful and if you're interested, you can check out more at automatedmama.com/automation-essentials.

Anyway, I would love to hear from you. Was that content relatable? Was it helpful? Would you like to hear more content like that related to business, chaos to the spin cycle to doing exercises to help you grow your business? I would love to hear from you if you wanna shoot me an email. [email protected], or you can always leave a comment wherever you're listening to this episode.

Like I said, if I can get the video to share with you, I'm gonna try my best to do that. And in the meantime, I hope you've enjoyed this little snippet. It was such a good training. I'm so sorry if you missed out, I will do my best to get the recording or if there's enough demand, I'll just do the training again because it really was that good. It was so good.

Lastly, I would encourage you if you didn't do that exercise with me. Sit down and think of three things that you haven't yet accomplished in your business that you still have to get done that you've been putting off for hours, days, months, weeks, years and then what are three things that you can do today, next week and next month to help you achieve those goals to help you get there to no longer put off those things.

The Momentum Marketing Podcast

By Jillian Kendrick

Episode: #56

Topic: Scalability through automation

Contact: [email protected]

Follow IG: instagram.com/automatedmama

https://jilliankendrick.com/link-pineapple/

http://peoplefinders.com/opt-out

Here are a few important steps to delete your personal information off of the internet.

Hey there, I'm Jillian Kendrick and welcome to the Momentum Marketing Podcast. I'm a mama, a wife, an entrepreneur and a three time best selling co-author. In each episode, you'll get real world, practical advice and strategies and maybe a parenting tip or two along the way. If you're ready to create a business that supports your family and your lifestyle, then you're in the right place.

So it's been a pretty crazy week for me this past week. I am excited to be starting a new week. I am really excited to re-record my new webinar and get that up and running. I am so thrilled and honored that I was able to do the Small Business Digital Ready webinar with Verizon Wireless, just the other day. If you haven't checked that out, as long as you are part of my email list, I will make sure that you get access to the recording. And if you are signed up for Verizon Small Business Digital Ready, you should get access to the recordings. If you're not, a link to the website is gonna be in the show notes below.

Also, if you haven't yet seen my new webinar on how I get over 600 leads every single month without posting every single day on social, without cold DMing people. And in a way that attracts customers to want to work with me rather than me trying to seek them out. If you're interested in hearing more head on over to jilliankendrick.com/masterclass and you'll get access to my completely free training. I've updated a few things. There's some really, really good content in there. I can't wait to see you.

Today I want to talk to you about something really, really important. So as you're growing your business or as you're starting your business or as you're scaling your business or as you're ramping up your business or maybe you're changing from a business brand to a personal brand or vice versa. Whatever stage of business or life that you're in right now, I think this information is 100% applicable. So if you go to Google, as we all do, and you Google your name or you Google your name, address, right? Like literally type in your actual name and then the word address or ‘s address. It's really creepy that your personal information is out there on the web for anybody to find if they can Google the right words or know your name and where you live. Even relatively. So as you become a personal brand or as your business grows or as these things evolve for you, as a business owner, I think it becomes more and more important for you to protect yourself, protect your family and protect your data. So if you haven't already, please, please, please. I'm begging you to make sure that your business is registered to and associated with an address that is not your home. Even if you're like me and you have a home office, you do business at home. That's great. And there's no problem with that. At least in the state of Florida where I live, it's to my knowledge, perfectly acceptable to have a physical address where my business mail goes, but then operate my business out of my home. And so check with your state and your local government to make sure that that's possible for you as well. But it's so easy for you to go get a UPS box or a post office box or some kind of a virtual office box or address that you can associate to your business and not use your home address. It's just going to protect you. So even if I Google, my name and I Google, Florida or the town that I live in. The very first result is Sunbiz and Sunbiz is like the entity and division of corporations website for Florida. And my name pops up as well as my address, but it's my business address and not my home address. The exact same thing with my husband. Like he has a professional license, that license is through the state of Florida. Anybody who knows what that is and knows his name or knows the industry that he's in can go and Google that. But now his license is associated to my business address as well. So it's protecting us, it's protecting our home. It's protecting our family and our children that our personal home address is not listed anywhere on the internet that anybody could go and find. 

As I'm going through this for myself I wanted to give you a couple of tips to help you remove some of this information from the internet so that people can't then go and find you. Look, I'm small peanuts. Right. I have a very successful thriving business. I do really well for myself, but I'm not, I'm not a name, right? Like people know who Jeff Bezos or Elon Musk are or who Mark Zuckerberg is or half a dozen other people, people know who Anna Wintour is. People know who Taylor Swift is. I am not a name nor do I desire to be a name of that level. However, just because I'm small peanuts doesn't mean that I shouldn't be taking the necessary steps, and you should too, to protect myself and my family as much as I possibly can. So there's a couple of things that you can do.

Number one when you Google your name with the word address or some kind of other identifier. When you see the list of the results that come up on Google next to the URL should be three little dots. And if you find a result that actually when I looked mine up, I found a result that I did not like. When you find a result that you don't like or you believe should not be searchable on the internet, you can hit the three little dots and you can choose an option called remove result. Now you have to be, I believe you have to be logged into Google and have a Google account in order to do this, but you can click remove results and it will ask you why do you want to remove these results? And I will say it shows my personal contact information. I'd rather keep that private. So you select that, give it the details of what it shows, hit continue and then send the request. If the request is approved, we'll remove the results with your contact information from our Google search. And it says Google's mission is to make useful information accessible to everyone. For every removal request, we check to make sure that the contact information is personal and not professional. That's true n this case. The web page doesn't belong to an educational or government institution, I believe that's true in this case. And you don't control the content. So it couldn't be me putting my own home address on my website and then saying, oh, you gotta take that down, which is ridiculous anyway, but I agree with their criteria. So go through those processes and you can get Google to potentially remove that information from search, which is really, really cool.

But I would take it a step further. I would look at websites like ownerly.com, voterrecords.com whitepages.com, peoplefinders.com, instantcheckmate.com, all of this can have very serious personal, potentially damaging information on these websites that you need to be aware of exists on the internet and to protect yourself and your family just even as a citizen, not just as a business owner, but to protect yourself. You should go through the process of looking yourself up on websites like this and seeing if there is a process to request or delete that information from their website.

On voterrecords.com for instance, when you go to the FAQs, it actually lists how you can remove your information from voterrecords.com. And it walks you through a four step process to receive a verification email and opt out your record so that you can remove it and have your address removed from their website. If you go to whitepages.com and you go to their FAQs, there is an FAQ to edit or remove your personal listing and they have an opt out service whitepages.com/suppression-requests. You can go there and ask to have your information removed. If you happen to have a listing on peoplefinders.com. You can go to  peoplefinders.com/contact and the help center. You can choose a topic on how to remove information from their website and contact customer care to do so. If you find a listing on Radaris.com, you can go to radaris.com/page/how-to-remove and you can request to have your information removed there.

And really for most of these, I just scrolled through and either went to their privacy policy and searched for the word remove or I just googled the name of the site and then opt out or remove or how to remove. But I cant stress this enough. It is so important for you to protect yourself and your family and no one else is going to do that job, but you. So take the necessary steps, protect your family and your personal data from the information being out there and visible to the world and I'll see you on the next episode.

Thanks so much for joining me on this episode of the Momentum Marketing Podcast. If listening to this has brought you value, improved your life or given you insight on how you can build your own momentum, then please share this with a friend. And if you’re ready to grow your business on autopilot, then I want to help you get there easier and faster with a free copy of my entrepreneur’s survival kit. Just leave a review of this podcast wherever you’re listening right now. Hopefully, it’s a five star review and you love it, then screenshot the review and email the screenshot to [email protected] Once we confirm the review, we’ll send you a copy of the survival kit totally free. Thank you so much for joining me and I’ll see you on the next episode. All content is written and recorded by Jillian Kendrick Copyright 2024. All rights reserved.

The Momentum Marketing Podcast By Jillian Kendrick Episode: #55 Topic: How to Protect Your Personal Data Contact: [email protected] Follow IG: instagram.com/automatedmama https://jilliankendrick.com/link-pineapple/ http://peoplefinders.com/opt-out

No matter how your 2024 has started out. I want to give you some words of encouragement and a little bit of truth talk to inspire you to continue doing amazing things and working towards your goals this year.

Hey there, I'm Jillian Kendrick and welcome to the Momentum Marketing Podcast. I'm a mama, a wife, an entrepreneur and a three time best selling co-author. In each episode, you'll get real world, practical advice and strategies and maybe a parenting tip or two along the way. If you're ready to create a business that supports your family and your lifestyle, then you're in the right place.

Hey, there. And as always, welcome back to another episode of the Momentum Marketing Podcast. I think I've already shared this, but I've been doing this podcast for over a year. I love it. It is such a passion project of mine. It's so important that I do this. It's important not only to be a content creator and to create content that I love and to have a medium that I can do it in where I can have my hair up in a bun and I don't have to put makeup on. I can create without having to do all of the extra steps. That's why I love this medium and it's so different than written word. I could sit and write all day and I'm sure a few listeners out there listen to the podcast or read the transcription inside of the blog on www.jilliankendrick.com. But it's a much more intimate relationship for you to hear my voice, to know who I am, for us to build a relationship together, for us to spend this time together, for me to get your feedback. I love it. I've really enjoyed doing this so far and I'm glad that you're on this journey with me.

Today we are talking about how your 2024 is going like, it's middle of February, usually this is about the time of year that people either have stuck to their New Year's resolutions. Have stuck to their New Year's goals or they're about ready to give up on them. And either way is OK, no judgment. I actually didn't make any resolutions so to speak this year, I did make a whole lot of goals and I am sticking to them. I'm really excited about them. I'll be happy to share with you. But no matter what stage, this is a little bit of truth talk, a little bit of inspiration to keep you going to build that momentum. As y'all know, that's my word, momentum, to build that momentum in 2024.

Before we get started, I just want to remind you that if you have any feedback and if you like these episodes, if you're enjoying the podcast, please shoot me an email [email protected]. And I see all of them. I try to write back if I can and it would mean the world to me if you could leave a review on Spotify or iTunes, wherever you get your podcasts, please and thank you so much. And if you hadn't listened to last week's episode, first of all, it's a really good one because I was talking about motherhood and business and how they correlate and the parallels between the two. But also if you haven't signed up yet for Verizon Small Business Digital Ready, I am so excited that I've already announced and will continue to tell you that I'm doing a free webinar hosted by Verizon Wireless. Big Company, very excited all about scalability through automation. And so it's totally free. You can sign up, just go to digitalready.verizonwireless.com and you can sign up totally for free as a small business owner, you don't have to be a Verizon customer. I don't think you even necessarily have to live in the United States. Maybe you do, I'll have to find out, but you can sign up and get access to all sorts of trainings, resources, videos and even the potential to win some cash through Verizon. All completely free through their Digital Ready Small Business program. So sign up for that and I'll see you on the webinar February 26th.

So the topic at hand and the thing that we're gonna talk about today, man, I, so when I am planning out these podcasts, I usually try to kind of like write myself an outline or at least get my thoughts together and then I can kind of riff off of those thoughts, but I was putting this one together and was like, do I really, really wanna start out this way? A punch to the gut for every single one of us? But I think, man, I don't know if you need this. I feel like I need it a little bit, but we're just gonna go there and I say this with always a little bit of tough love. I'm trying to find who originally said this quote. I think it might have been Zig Zigler. It might have been somebody, I can't for the life of me find exactly who said this quote. And it's one of those things that's kind of like out there in the ethos and has been said so much now that like everybody sort of has ownership of it. But sucker punched the gut. Here it comes. The quote is: “Don't be upset by the results that you didn't get from the work that you didn't do.” Oh, I know, hurts my heart too. But it's true. There's another quote and I think I've shared this a couple of times on the podcast. There's another quote that goes: “The magic you're looking for is on the other side of the work that you're avoiding.” And I think both of those ring true for any of us in life. You don't have to be a business owner and an entrepreneur to have set a goal to have had a desire to have had a dream or wish and then been too afraid, too stuck, too scared, too nervous, played too small or didn't put in the time to make that thing happen.

I don't know if you're anything like me. I am not a believer in manifesting. I believe that we have to see in our mind's eye, the thing that we want in order to go get it, but I don't believe that having it on a vision board or saying that you want it or reciting some mantra every day is the thing that's going to bring you that success. I believe doing all of those things is part of what pumps you up to do the work, to get the thing. Manifesting in my opinion is not sitting and desiring and wishful thinking. It's I have a vision of what I want. I have a vision of who I need to be in order to get what I want. I am Mel, I love Mel Robbins man. If you don't listen to Mel Robbins. Go listen. She's amazing. As she says, I am not quoting here verbatim, but she says I am frustrated enough that I want change. I am brave enough to affect that change and I am disciplined enough to make the change. And I was listening to a thing by her just the other day where she said all three of those things and you can change your life in a month, done, but you have to have all three, right? Discontent is the first necessity of progress. Man this is a real platitude. Heavy, quote, heavy episode here. Thomas Edison said: “Discontent is the first necessity of progress.” And unless you are frustrated enough about the situation and you're done living this way or doing business this way, unless you're brave enough. And I don't mean having courage. I think the courage comes after you go through the experience, but you have to be brave enough to take that step to make the leap. Go read The Big Leap by Gay Hendrix. I've read it probably four times. It's changed my life. You have to be brave enough to take the step and you have to be disciplined enough that when your mind's eye can see, this is who I wanna be. This is what I want. This is the person that I have to be in order to get what I want. And these are the things that I need to do in order to be the person that I need to be to get the thing that I want and then you go do that thing, you need that discipline. And if you can have all three, as my girl, Mel Robin says you can change your life in a month, done.

So why don't we do it? Well, first of all, it's not that easy, right? If it was that easy, we'd all be disciplined. But I think discipline takes the muscle of delayed gratification. It is easy for anybody, myself included, to sit on a podcast, stand on a stage and say, well, you have to be ok with delayed gratification. You have to be ok with not getting that hit of dopamine or the hit of endorphins. You have to be ok with sacrificing today so that you can have tomorrow. But that's not so easy, right? It's not so easy when you've been doing it day after day, after day after day and it's still not coming and you're feeling the weight of all the things. And as you know this, but as I always say, every time we have these tough love conversations on this podcast or I have them with clients or I have them with my coaching students, I say this stuff to myself just as much as I am saying it to you. So this is not Jillian on her soapbox preaching down to the low human beings. This is not it at all. This is equal playing field. I struggle with this too and it's good. I think it's important to say that stuff and to know that stuff, to know that anybody at any level of business struggles in some way or another.

Just because I've achieved whatever dollar amount, whatever number of clients, whatever number of years in business doesn't mean I don't struggle, doesn't mean my life is perfect. And I find that really comforting. I find it comforting to call my coach to talk to her about it and be like, yeah, I get it. I went through that too. I'm going through that right now. But I think sacrifice is so hard because we know it's gonna hurt and because we know that success isn't guaranteed. One of my other favorite leaders, women, entrepreneur, genius, amazing goddess woman that I love, Brene Brown, has this incredible quote. She says: “We cannot be brave with our lives if we're not willing to show up and be seen when we cannot control the outcome.” Oh, no, that's sinking for about five minutes. But it's so true. Why do we not want to sacrifice? Because we know it's gonna hurt and because we don't necessarily know that it's guaranteed to lead to the thing that we want.

Why do we not jump off that cliff and open up that business or do that thing? Because we know it's gonna hurt because we know it may or may not lead to the thing that we want. And that's where it's scary. That's why it's hard. It's not hard because of hard work. Like you wouldn't be here if you weren't comfortable with hard work. You wouldn't be in business if you hated hard work. You wouldn't have gotten to where you are today, if not for hard work. But when you know, it's going to hurt, you know, you're going to sacrifice, you know, it's gonna feel and hit a little bit differently this time, no matter how hard the work is, no matter how long it takes, it hurts. It's gonna hurt and you know it, whether you achieve it or not.

So how do we get past that? Definitely go read The Big Leap by Gay Hendrix. It is huge. It is amazing. Like I said, I've read it probably four times now. I read it at least once a year if not more often when I need it. And it's a great book. I think if you're resonating with this message now and you're feeling that drive towards something more, but you don't quite know how to get there. You don't quite have that vision. The big leap would help a lot.

I also think it's not just about the sacrifice, but it's about the discipline. It's about building the muscle, it's setting the priority and saying this is what I want to achieve. This is the person I have to be to achieve it. And these are the things that I have to do to be that person to achieve that thing. So when you have that list of what you need to do, then you go and do that stuff. But it's like building a muscle. It's like going to the gym every day. It's like learning a language. It's hard to learn a language when you're just reading and writing it. And when you're not speaking in that language. It's hard to make sales when you're not promoting anything. It's hard to get new clients when you aren't actively marketing and looking for new clients. When you aren't clear on the steps that you need to take the things that you need to do to achieve the goal to be the person. You're not in limbo because you suck. You're not in limbo because you're a bad business owner because you've made bad decisions, because literally all of us have been there myself included. You're stuck because you're not clear. And when you have that clarity, when you understand where you're going, when you know who you need to be and what you need to do to be that person, then you build that muscle and you stay disciplined enough to make those things happen for yourself.

I'll leave you with this last thought off my soapbox. Choose your hard, staying stuck and being miserable is really hard. Taking the leap and going for something new is really hard. Being overweight and carrying that around this hard. Staying fit when your body wants to return to homeostasis and not be that size anymore, is hard. Exercising every day is hard. Running a business is hard. Having Children is hard. Living life without Children when you want them, it's hard. Choose your hard because if you have to live those 24 hours anyway, every single day and it's going to be hard, no matter what. Choose your hard. Choose your hard. Thank you for being with me. So much love to you. I'll see you in the next episode.

Thanks so much for joining me on this episode of the Momentum Marketing Podcast. If listening to this has brought you value, improved your life or given you insight on how you can build your own momentum, then please share this with a friend. And if you’re ready to grow your business on autopilot, then I want to help you get there easier and faster with a free copy of my entrepreneur’s survival kit.

Just leave a review of this podcast wherever you’re listening right now. Hopefully, it’s a five star review and you love it, then screenshot the review and email the screenshot to [email protected] Once we confirm the review, we’ll send you a copy of the survival kit totally free.

Thank you so much for joining me and I’ll see you on the next episode.

All content is written and recorded by Jillian Kendrick Copyright 2024. All rights reserved.

The Momentum Marketing Podcast By Jillian Kendrick Episode: #54 Topic: Choose Your Hard Contact: [email protected] Follow IG: instagram.com/automatedmama https://jilliankendrick.com/link-pineapple/

This is how motherhood has completely changed my business.

Hey there, I'm Jillian Kendrick and welcome to the Momentum Marketing Podcast. I'm a mama, a wife, an entrepreneur and a three time best selling co-author. In each episode, you'll get real world, practical advice and strategies and maybe a parenting tip or two along the way. If you're ready to create a business that supports your family and your lifestyle, then you're in the right place.

Welcome back to another amazing episode of the Momentum Marketing Podcast. I am so excited that you are here with me and if I didn't tell you last week, I think I did, I just celebrated 10 years in business. Like a full decade in business. Now, I've been doing this for a really long time. I've been in the digital marketing, automation, email ads, operations, all the things kind of space for a very, very, very long time. But it was February 7th 2014 that I officially got my LLC, got myself away from clients who didn't do what I wanted to do, clients where I was just trading dollars for hours. And I wasn't particularly happy with working with them and I officially went into business for myself. This is a massive milestone. Not only because not that many businesses period, ever make it to a year or two years or five years, let alone a whole 10 years. But female businesses are especially at a disadvantage and to have profitably run a small business for a decade,who, is an incredible feat and it's certainly not all me. I posted on Facebook and said, thank you to the naysayers for the inspiration. Thank you to all the people who did believe in me for the enthusiasm. Thank you to all the contractors that I've ever worked with. I hope that I have left a mark on them as much as they have left a mark on me. And thank you to all the clients good and bad that I've ever worked with. They have taught me so much and it really is an incredible privilege to be sitting here after 10 years of being in business, still going strong, new things happening. And I wanted to make sure that I shared that with you.

And coming into this decade-long milestone has not only given me an opportunity to reflect on all of the work that I've done, but it's really helped me to reflect on the lifestyle that I've been able to lead because of owning my business. I have financial independence. I get to take Fridays off to be with my son. I have the luxury of being picky about who I work with and the projects that I take on, I get to hand pick my own team members. Like sure there's downsides to it too, but there's a lot of good that I've done in the world that my business has been able to do in the world and helping other small businesses get off the ground and helping nonprofits do what they do. It truly has been a privilege. And as I reflect over the last decade and realize what entrepreneurship has done for me, for my life, for my family, it's allowed me to reflect on the ways that my business has impacted who I am as a wife and a mother. And it's allowed me to reflect on the other side of that, how motherhood has changed my business. So I want to share six thoughts with you today on that impact.

Before I get into that. Don't forget that the moment of marketing podcast comes out every single week. If you haven't subscribed in Apple iTunes, Spotify or wherever you get your podcasts go now and make sure that you are subscribed so that you get the most up to date episodes every single week. And if you've enjoyed this podcast, please leave a review on the site that you get your podcasts from. It actually helps me a lot and tell any friends and colleagues about it that could benefit from it as well. Thank you.

The other thing I want to make mention of as well. I am gonna have a free training coming up at the end of February. So I think it's February 26th and it's hosted through Verizon Wireless Small Business Digital Ready. So if you go to digitalready.verizonwireless.com, you can actually sign up 100% free as a small business owner, you can register. You don't have to be a Verizon customer. And when you register, you get access to all different kinds of training and videos and different modules, courses, coaching, you also get discounts on different things through Verizon and other vendors. And now and again, they even open up opportunities for small business owners to win some cash, which is pretty nice. So if you haven't already go to Verizon Small Business Digital Ready and you can sign up totally for free. My webinar is coming up February 26th. I hope I get a recording to it. If I do, I'll definitely let you know what that's gonna be. And of course, I am talking all about scalability through automation. So I hope to see you there.

So these are the six ways that motherhood has completely changed my business and vice versa.

So number one in 2019/2020 when I was pregnant with our son, our first child, I had this very clear, very vivid realization that I had two due dates. I had a due date for this baby to be born and I had a due date for my business to be prepared for me to become a mother, for me to prepare to go on a maternity leave and kind of hand over the reins to my team and sort of give everything up for a time so that I could focus on being a mom. And so my entire first pregnancy, I worked towards automating as much as I could, delegating tasks to my team, making sure that my team knew how to do certain things or how I wanted different things done, making sure that they were empowered and felt empowered. Because both of those are two unique, different things that a person needs to have in order to make decisions and move forward. They need to be emboldened and they need to feel it as well.

The things that I was doing in my business, I'll be totally honest, had everything and nothing at all to do with motherhood. It had everything to do with motherhood because it was leading me up to taking a maternity leave because I recognized that I, the business owner, was the bottleneck of a lot of pieces and parts inside of the business. And that if I no longer wanted to be that and couldn't be that going on a maternity leave and taking care of an infant, I needed to give that up. I needed to empower somebody else to be that. So even though I was making all of these decisions and changes in preparation for motherhood and in preparation for our son to be born. The reality is that the things that I was changing, the decisions that I was making and the systems automated or otherwise that I was implementing had absolutely nothing to do with motherhood. The truth is they were things that I needed to have done years and years ago, years earlier than my son being born. There were things that any business owner at any stage of business, whether you're preparing to go on maternity leave and be absent for several months or you're not, you're just trying to get yourself out of the business and not be the bottleneck anymore or you're trying to get yourself out of the business so that you aren't working 12 and 24 hour days all the time and that you can have the kind of freedom that you were looking for when you started your business in the first place. All of those things were what I was doing in preparation for motherhood. But the reason that I did them then was because I no longer had the excuse of quote “I'm comfortable this way” or quote “we just do it this way” or quote ”this is how it's always been done.” Those were curtains that I hid behind in order to protect myself and make myself feel more important. And the reality was that I only learned until I made the change and went on maternity leave. The reality was those things only held me back. They only prevented my team from feeling good about the work that they were doing. They only prevented me from doing the projects that I wanted to work on and doing the passion projects and other things that were really important. The clients didn't care. I mean, they cared. Right. They want to know that I'm there and that somebody is taking care of things and that their work is getting done and but it doesn't have to be me. It didn't have to be, it never had to be me. But I was so comfortable under this protective blanket of, I have to be there for them, I have to do everything. They have to see my face, they have to hear my voice. No, they don't.

When I passed the baton off to my right hand person in preparation for maternity leave. There wasn't a single client that came to me while I can't speak for what they said in their own minds or behind closed doors. There wasn't a single client that came to me saying Jillian, we don't trust this person, Jillian, we wanna cancel because we want you and only you and nobody else. It was all in my own mind. That's it. It was all inside my own mind, my own head, what I was doing what I felt comfortable with. And the second that I gave that up, everything changed. And I've said this so many times before, but my son saved my business because having to do that and make those hard decisions and make those hard changes was something like I said that I should have done years prior and never did. And it was because of him that I finally made those changes because I had two due dates. I had a due date for my business to be functional without me. And I had a due date for my baby to be born.

Oddly enough, a few years later, now that baby number two is on the way, I feel the same thing I feel like, man, I've got to get these other projects out there and running and humming or July is gonna come really, really fast and there goes that opportunity because it's never gonna be as easy. It's I'm never gonna have as much time as I have right now. Just not at least not in the near future.

Thing number two, that changed my business when it came to motherhood was that everything was finally put into perspective, everything aligned with, does this fit who I wanna be? Does working with this client fit the work schedule that I want? Does it fit and align with what my team is capable of? Does it fit in a line with who I wanna be as an entrepreneur with who I want my business to be? And if it didn't, we didn't work with that client. There are plenty of clients I said no to. So it really helped to put everything into perspective and to align what I was doing with the lifestyle I wanted to lead, the mother I wanted to be. And all of that. 

Number three, kind of along the exact same lines. It helped me prioritize, because when I had the perspective of OK, this is who I wanna be. This is who I want my business to be. This is where we're going. This is the direction and anything that doesn't fit in that direction, it's not going to happen. Then I was able to better prioritize. Hey, do you want to come speak at this conference? Well, no, it's on the other side of the country and I'm not gonna take my two month old infant there. Or hey, do you wanna come speak for this thing about such and such about talking to gym owners? Well, no, I have never worked with gym owners and even though I know a lot about marketing and can help anybody, that's not really my industry and that's not what I'm going after. So here go talk to this person. It helped me prioritize and in doing so, I was able to then align my team with those priorities and then along those same lines, the priorities that we aligned with then became the goals that we set. So I was able to define, here's the kind of mom that I want to be. Here's the business that I wanna have. Here's what I want to sell. Here's what we want to do. Here's how many days a week I wanna work. Here's how much time I want to spend with my son. If not more, here's how much money I want to make in the business. Here's et cetera, et cetera, et cetera. And then every goal that I had, then had this trickle down effect of, ok, well, that client doesn't align to this and working this many days a week doesn't align to this and so on and so forth. It all lined up pretty perfectly once I became clear because nobody else was going to tell me what I should or shouldn't do should or shouldn't be. And for me, for the past four years, taking Fridays off was nonnegotiable. I'm going to do this and unless somebody's life is in danger, unless there's bloodshed, it can wait till Monday. Period.

And again, that leads me to item number five, which is decision making. Making those decisions based on the goals based on the priorities based on the perspective, saying something like, hey client, I understand that this isn't going so well and that's ok, but I'm gonna take care of this on Monday or this person on my team is gonna take care of that and I promise it'll be ok. Right. We made hiring and firing decisions. We made delegating decisions, we made management decisions, we made client decisions based on those goals, based on our priorities, based on our perspective. And also having the perspective of the reality of what we do. I am very fortunate that the kind of work that I do is not a life or death situation. Certainly, I've had some moments when clients websites go down or like Facebook kind of dropped off the face of the earth a few years ago or, you know, something really major and kind of scary or unexpected happens and it can feel intense, it can feel like that life or death sort of situation. But the reality is when it comes to digital marketing, none of this is life or death. Nobody's bleeding, nobody's in triage. Ok? Your website was down or this email didn't go out or something happened or didn't happen, but it's ok. We're all human. We are all still breathing. It's all right. And having that perspective really only came when I became a mom, when I held that little life in my arms. And what was and wasn't important anymore, just sunk into me so clearly. Now there are people in the world who have very much life or death jobs, don't get me wrong, I'm not forgetting them or excluding them. I'm just saying from my perspective, that's just not the world that I work in. And I'm grateful for that.

The last one, item number six, and the way that motherhood has changed my business and that business has changed the way I parent as a mom is that everything in parenthood is a reflection of you. If you scream and lose your temper and throw fists and are unable to process things very well, your child will see that and will model that behavior if you have slightly better coping mechanisms and maybe you teach your child how to take a breath, how to say that hurts my feelings, that makes me sad. Hey, you did a good job. Hey, you're trying really hard and I'm proud of you. The child will recognize those patterns. They will see your behavior and they will model it.

We've gotten to the point now with our son's vocabulary that he started to say and mimic a lot of the things that my husband and I say to the point where when I laugh really hard at something, when I'm kind of done laughing, I sort of give a kind of sigh and he's, he's picked up on that. He started to sigh and I think it is the cutest thing. I don't think it's gonna last long, but it is so adorable and I love anticipating it and waiting for him to do that because I kind of know it's coming right now. He's heard me do it and he's picked up on it. He's heard me say, great job, Nathan. You are such a good helper. Now that when my husband or I go do something. He goes, great job, mommy. You are a good helper. It's so cute. But everything my son does now, there's some exceptions to that, right? He is his own independent, free thinking person. He is not me, he has his own desires and thoughts and bodily autonomy.

But a lot of what he does, at least in this phase, this stage of life, is a direct reflection of the way that my husband and I behave. The things that we say, the way that we react to stress, the things we say to each other, to our son, to ourselves. He sees that, he picks up on it. He mimics it and he's a direct reflection in a lot of ways of our own behavior. And business is no different as an entrepreneur or a business owner, your business, the health of your business, the longevity of your business and the quote unquote success of your business. However, you define that for yourself, that is a direct reflection of who you are, of the energy that you put into your business, of the time, the dedication that you put in, of the things that you do, the work that you do, the leadership that you have within your team. They're the same as far as the reflecting goes, parenthood and entrepreneurship are exactly the same because your business is a reflection of you and the work that you do. Your child is a reflection of you. And the parenting that you do.

If you are a parent, soon to become a parent, want to be a parent or have any feedback or thoughts on this or other episodes. I would love to hear from you. You can email me [email protected]. I've also been getting a lot of submissions of people lately asking for them to be on my podcast or me to be on theirs. I am going to be setting up an intake form for that through my email response very very soon. So if you have sent me an email, I've read them. I haven't ignored anybody. I'm just still in the process of deciding exactly how we want to vet those and who we're looking for, who would benefit most from our listeners and vice versa.

Anyway, I hope you have an amazing day and I'll talk to you soon.

Thanks so much for joining me on this episode of the Momentum Marketing Podcast. If listening to this has brought you value, improved your life or given you insight on how you can build your own momentum, then please share this with a friend. And if you’re ready to grow your business on autopilot, then I want to help you get there easier and faster with a free copy of my entrepreneur’s survival kit. Just leave a review of this podcast wherever you’re listening right now. Hopefully, it’s a five star review and you love it, then screenshot the review and email the screenshot to [email protected] Once we confirm the review, we’ll send you a copy of the survival kit totally free. Thank you so much for joining me and I’ll see you on the next episode. All content is written and recorded by Jillian Kendrick Copyright 2024. All rights reserved.

The Momentum Marketing Podcast By Jillian Kendrick Episode: #52 Topic: How Motherhood Changed My Business Contact: [email protected] Follow IG: instagram.com/automatedmama https://jilliankendrick.com/link-pineapple/

Beware The All-in-One Systems.

Hey, there, I'm Jillian Kendrick and welcome to the Momentum Marketing Podcast. I'm a mama, a wife, an entrepreneur and a three time best selling co-author. In each episode you'll get real world, practical advice and strategies and maybe a parenting tip or two along the way. If you're ready to create a business that supports your family and your lifestyle, then you're in the right place.

Thank you so much for joining me for another episode of the Momentum Marketing Podcast. I am so grateful that you're here and in fact, we're coming up, in just a really a few days, we're coming up on the one year anniversary of this podcast. I am so proud of this podcast. I am excited about this podcast. I hope that you, the listener, have been enriched by this podcast , that it has enlightened your world, that it has given you inspiration, that it has taught you a thing or two about marketing, maybe taught you a thing or two about parenting or at least shared my woes about parenting.

And I just want to say thank you so much for being on this journey with me, it really means the world to me when I get an email from someone or I see that a listener has commented and, and left me a review, which by the way, I have really good like all five stars on itunes. I'm really excited about that. So, thank you. It means a lot to me and it is an important part of my job to know that I'm bringing value to you and that you're getting something out of this. So yeah, I just want to say thank you for being here. Thank you for listening. Thank you for being on this journey with me.

I know I've been saying this for the last several weeks in a row, but I'm gonna sound the alarm bell once again. Last week, February 1st, was the due date, the due date that we've been talking about for a really long time in terms of getting your email authentication done. So if you own a business and you do any kind of email sending, and I really do believe this, now, a lot of people will tell you well, only if you send marketing emails. Google says only if you send to a list of 5000 or more. But Yahoo says it doesn't matter how many you send to. If you send emails, we want this stuff done, you need to get your authentication or you need it to get your authentication complete. So don't worry if you missed the February 1st deadline. I wanna just set you at ease and let you know that here's what I would recommend. If your DKIM, SPF, DMARC and a few other steps aren't set up yet, I would recommend a couple of things.

Number one, of course, head over to automatedmama.com/authentication and grab your copy now of Inbox Success, because that is gonna walk you through all of the compliance steps that you need to complete or need to have been completed by the first of February. And again, it's totally fine. If you haven't done it yet, it is a little bit too late, but there is still hope. So make sure you grab your copy if you haven't already. It's still a really, really good deal. I have not raised the price yet because I know that there are people out there who still need this, but it is gonna go up probably next week. With that said, the second thing that I would recommend is, if you can help it, and I know like we use email for communication and for business and for a lot of things. But if you can help it, do not send any emails, especially marketing emails to your list, regardless of the size until your authentication is done. I know it's gonna hurt. I know you're gonna lose some attention. I get it. But trust me, it will hurt your business a whole lot more if you end up in Google jail and can't get out. Then if you spend three days to make sure that your compliance stuff is set up correctly. And then once it's done, once we walk through those things together inside of Inbox Success, then you'll be good to go. And of course, if you have any questions about it, you can email me [email protected].

A quick segue to a parenting segment. If anybody out there has potty training advice for boys. I have tried, begged, plead, prodded, been gentle, been screamy, bribed. Lots of bribery, lots of chocolate, lots of new toys in our house and for the life of me, I am just having the hardest time with potty training our son right now. So if anybody out there has ideas on potty training specifically, number two, I am all ears. I would love to know how you did it, what you did, what worked? What doesn't work? Email me. Thank you.

On to the topic at hand. Let's talk about all-in-one systems. So please forgive me as I'm about to get on my soapbox, but this truly comes from a place of love and I wanna make sure that you can have the most informed decision on the system that you're going to use for your business. So whether you have some kind of system or software or automation or whatever that runs your business. Now, whether you're thinking about switching to a different one, whether you are thinking about starting. This is absolutely applicable.

So I've been noticing, really over the years, I've noticed that any time a client would sign up for one piece of software or a different piece of software or this thing or that thing, there was always this expectation that this piece of software was going to solve all of their problems. And the reality is that it's not, right, like in the same way that one doctor's visit probably won't cure someone of a terrible disease. One piece of software or just buying the thing and never touching it and never using it is not going to solve all of your problems. Right. I'm sorry, I love you. But some tough love here, some real, real talk here. It's just not, period. And I found that immediately when people would get disappointed about the software not doing what they wanted it to or not solving a problem that the software wasn't capable of. There's a lot of that. And it doesn't matter what piece of software you can look at Keap, you can look at Zappier, you can look at HighLevel, you can look at Slack, you can look at Google Suite, you can look at 1000 different pieces of software out there. They're not all going to do everything that you need it to.

And the topic that we're talking about today is to beware of the all-in-one softwares. I am seeing more and more different software companies are starting to design new pieces of software and new tools and technology to be the all-in-ones. I'm seeing companies changing their software and adapting to client feedback. And although that's a good thing, like, let me just say if, if there's software out there and you're not adapting to your clients needs and your clients feedback, like shame on you, that's not a good thing. But there needs to be discernment between a customer giving a piece of feedback that can actually help them or help multiple clients or help thousands of different clients and customers versus a piece of feedback that is given from the perspective of, some real talk y'all, from the perspective of laziness or a desire to not do the work and have the software or the thing be the little blue magic pill and solve all of their problems. Like it just doesn't work that way. In fact, over the last 13 years of my career, I have worked with thousands upon thousands of business owners and entrepreneurs.

Some of them very excited and had an idea and didn't have a business. Some of them had just started their business and were brand new and getting up and running and needed a lot of help. Some of them had just recently bought a business or were a franchisee or a franchisor. Some of them had inherited a business. Some of them were working for a business and then took on other higher level roles. Some of them were running very mildly successful businesses. Some of them were running very, very successful multimillion dollars a year businesses. So I've run the gamut of working with every type of entrepreneur at every level in so many different types of businesses. From lawyers, doctors, florists, makeup artists, eyelash extension installers, massage therapists, coaches, consultants, business consultants, fractional CMO’s, fractional CFO’s, accountants, contractors, roofers, virtual assistants, software developers. And so so so so many more. And I can honestly say that apart from some success, some trial and error, a bit of getting over our own fears and egos and a few other things. The big thing that sets apart the, the wannabe preneurs from the really successful multimillion dollar coaches, consultants, business owners, is the multimillion dollar companies are willing to invest, they're willing to invest in themselves, in their business, in their people. They're willing to invest not only money, but time, dedication, resources and more to making the thing that they want to work, work.

The clients that I've worked with that have given up have often been the ones who come in and say, oh, well, this piece of software doesn't do this thing or that piece of software will help me follow up with clients but it won't help me get clients or that piece of software has email marketing but doesn't have text messaging or that piece of software does blah, blah, blah, blah blah, blah, blah. Right. Insert whatever they believe their problem is. And the reality is, yes, lots of software have limitations. I could not tell you a piece of software that exists to this day that solves every business owner problem under the sun. Right. Like it just, it doesn't exist. But what I can tell you is the really, really successful ones say, OK, we need text messaging this software doesn't have it. We're gonna go get another piece of software and add on to it. OK? We need this for saving files. We're gonna go get another piece of software and they stack and stack and stack and stack and put all the things together. Those are the entrepreneurs that are truly successful. Those are the entrepreneurs that have that entrepreneur fire in their blood because they look at a problem and they say, OK, how can I solve this? Not, oh, this is a problem and I'm just gonna give up or this tool doesn't have what I need. It's all a failure. No, they invest in themselves, they invest in their business, they stack software and they put things together.

The last thing that I'll say about pieces of software in terms of being aware of the all-in-one softwares and the softwares that promise everything under the sun. My email platform is different than my social media platform. It's different than my text messaging platform and it's different than a few other key things that we use in our business in order to run everything. And even though, no, I'm not thrilled as a business owner that I have to, like, feel nickeled and dimed and pay for this and 100 bucks for that and $15 a month for this. And da, da, da, da, da. Right. I totally get where people are coming from, but here's what I love about doing that instead of the all-in-one promise everything softwares is: if my email platform goes down, I can still do social and I can still send text messages. If my texting platform goes down, I can still send email. I can still do social. I can still do you know all of that sort of stuff. But if you have everything under one roof, if your business is dependent only on Facebook, if your business is dependent only on a certain automation software, if your business is dependent only on, you know Buffer to send social posts or Slack for messaging or, or Google Suite for everything else. And one of those goes down, you're dead in the water until that software comes back online. And yeah, it's not ideal. You feel nickeled and dimed. I totally get it. But let me tell you when things are separate in that way and one goes down, you have the other systems that you can rely on to still market to still communicate, to still stay connected to your audience. And to your customers. What if you were running? I don't know, let's say a plumbing business and you lost the ability to email people to remind them that they were having an appointment today, but you could still send text messages. Isn't that better than losing everything all at one time.

This is why I don't advocate for the all-in-one systems and I know there are people out there that love the all-in-one systems, I get it. I totally get it. I'm not knocking that some of them are very reliable, some of them a little bit more than others. But the place that I'm coming from is I want you to have the ability to make money and make sales every single day. Whether or not you actually make it, I want you to have the ability to do that. And when your software goes down, when the pieces of your business fail, you lose that ability. If you're more interested in information about the kind of tech that I use in my business, the kind of tech that I use inside of my client's businesses, you can always email me [email protected].

And if this actually is a topic that people are interested in, I would be happy to put together like a tech stack, webinar and training for everyone to listen to. So give me some feedback. Let me know what you think and we'll put that together. Thanks for listening.

Thanks so much for joining me on this episode of the Momentum Marketing Podcast. If listening to this has brought you value, improved your life or given you insight on how you can build your own momentum, then please share this with a friend. And if you’re ready to grow your business on autopilot, then I want to help you get there easier and faster with a free copy of my entrepreneur’s survival kit. Just leave a review of this podcast wherever you’re listening right now. Hopefully, it’s a five star review and you love it, then screenshot the review and email the screenshot to [email protected] Once we confirm the review, we’ll send you a copy of the survival kit totally free. Thank you so much for joining me and I’ll see you on the next episode. All content is written and recorded by Jillian Kendrick Copyright 2024. All rights reserved.

The Momentum Marketing Podcast By Jillian Kendrick Episode: #52 Topic: Beware The All-in-One Systems Contact: [email protected] Follow IG: instagram.com/automatedmama https://jilliankendrick.com/link-pineapple/

If you started off 2024 setting goals or resolutions and maybe you're still in the process of keeping those up or maybe you've already fallen flat like some of us, you're gonna wanna listen to this episode because we are talking about how to prioritize and achieve your goals.

Hey, there, I'm Jillian Kendrick and welcome to the Momentum Marketing Podcast. I'm a mama, a wife, an entrepreneur and a three time best selling co-author. In each episode you'll get real world, practical advice and strategies and maybe a parenting tip or two along the way. If you're ready to create a business that supports your family and your lifestyle, then you're in the right place.

Hey friend, I'm really glad that you're here with me today, man. I just, I have to say like running a business is hard. It's freaking hard. Being a human is hard, things get thrown at you and being a parent is hard, running a business is hard, starting a business is hard, growing a business is hard, scaling a business is hard, keeping a thriving business running is hard, man,  like just, it's all hard.

So I just want to acknowledge you for being here with me for taking precious special important minutes out of your day to listen, to acknowledge that you know that there's more out there for you and to be open and willing to receiving new information. The older I get and the more stuck in my ways that I want to be, I have to constantly remind myself that growth is learning and learning is hard. If I get stuck in my own mind, stuck in my own ways or stuck in my own habits, that doesn't equal learning and no learning equals no growth. So I just wanna acknowledge you for being here for working on yourself on your business, because as we know those two things are deeply tied together and what we're gonna talk about today is strategies for achieving your goals. 

Before we get into that let me just remind you again, it is the end of January 2024. And if you haven't done it already, there's just a couple more days for you to complete the email authentication and compliance steps that are necessary for you to continue to send email marketing now and in the future. You really only have a matter of days or even hours to get that done. If you were listening to this past February 1st of 2024 then no problem. You can still follow the steps. You can still get authenticated, you can still make sure that you don't end up in Google jail, because if your business relies at all on sending emails, which let's just be honest in a modern day, everybody's business relies on sending emails. Then you have to go through the compliance steps and you have to be authenticated. Like, this is not a ‘nice to have’ this is not a ‘would be great if’. You must have this or Google and Yahoo will block your emails from coming into their servers and ever getting to any of their users. Microsoft is following and let me tell you this, I don't know what the future holds. I don't have a green orb to look into, but I do believe and with the trends that I've been seeing in the last several months with SMS compliance, email compliance, states and countries getting harsher on their data laws. I do believe that if these compliance steps don't solve the two plus billion email a day spam issue that Google Microsoft and Yahoo experience every single day, then these rules are going to get harsher. The compliance steps are going to get harder. And I'm telling you now not to freak you out, not to scare you but to sound the alarm and say this is important. If you are a brewery in Budapest, if you're a clothing designer in Dallas, if you're a jump rope maker from Japan, it literally does not matter, every single business on the planet needs to go through these authentication and compliance steps, period. So get it done now, go to www.automatedmama.com/authentication and grab your copy of Inbox Success today.

And like I said, if you are listening to this past February 1st of 2024 if you have no idea what email compliance even is, not only am I going to walk you through all of the steps and make it really, really simple for you, but just because you haven't done it yet or just because you're a brand new business setting all of this up for yourself, you haven't lost out. There's still an opportunity, go do it now before you end up in Google jail.

OK. Back to the topic at hand, today, we are talking about goal prioritization and I'm gonna admit right off the bat that what I'm going to teach you, I did not come up with. Somebody, I was trying to figure out who came up with this or where it originated, and honestly, it's just kind of one of those things known in like the marketing and business world at this point that I genuinely couldn't hunt down who came up with this or where it originated. But it's absolutely brilliant and we need to talk about it.

So every single goal that you set for yourself needs to be SMART and SMART is an acronym SMART. That means every goal needs to be S: specific, M: measurable, A: attainable, R: realistic and T: time bound. We're gonna take a few minutes for each of these, talk about them, what does that mean and how it applies to you.

So your smart goal starting out need to be Specific. I cannot tell you how many masterminds I have been to over the years with like business colleagues and professional groups that I'm in where a person would walk in and we would specifically say in the mastermind or in the group or in the session, we would say, ok, if you're gonna ask a question, make sure that it is as specific as possible because the more specific your question can be, the better we can help you. But if you ask a really general like “how do I make money?”, “How do I make a million dollars?” Y'all? I cannot even tell you how many people have walked into a mastermind and asked, “how do I make a million dollars?”

Oh, anyway, the more specific that you can be in asking your mastermind questions, the better that experts like myself and coaches like myself can help you achieve those goals. So when it comes to setting our goals being as specific as possible. So what is it that you want to achieve? It shouldn't be, I wanna lose weight, it should be, well, I wanna decrease my body fat by 3% or I wanna lose 10 pounds or? Right? Like as specific as you can possibly be that is how you set a goal. Me setting a goal of, OK, I wanna make $2 million this year. That's a great goal. I know how to achieve that goal, but it's not quite specific enough. Whereas if I say, OK, here are the five products that I offer. Here's the coaching package, here's the Mastermind offer. Here are my courses and programs and between these five things, I wanna make this much money from this one, this much money from this one, this much money from that one, et cetera to total $2 million. Then that's specific, right? Because then I've broken down, here's how much money I want to make from each of these products. And then I can go and achieve that, right? Because I can take the price of the program, the product or the coaching package. And I can divide that by the amount of money that I want to make from it. I can say, ok, I need to sell 10 mastermind spots. I need to sell, you know, 20 of this program, 10 of that program and 21 on-on-one coaching sessions. And then I've made my money. I'm just making up numbers here, but I think you get the idea. So when you set a goal, no matter what it is, be as specific as possible.

The second one M, make sure that it is measurable, so measurable, it kind of ties into specific. If your goal is not measurable, if you can't figure out a way to determine whether you've been successful in achieving that goal or not, then it's not a good goal. Again, you wanna lose weight. Well, we need to say how much weight or we need to say a percentage of body fat or we need to say a total number of pounds or something like that. The same thing with other goals, make sure your goals are measurable and you can track whether or not you have become successful in achieving that goal.

The next part of smart is A: attainable. So is it possible for you to work towards achieving this goal where there will be challenges, there will be, maybe some pivots or things that you need to change or do in order to achieve the goal? Sure, nothing is achievable without some kind of pain, sacrifice or hard work. We know that, but it should be attainable. So if I'm a couch potato and I say, well, I want to climb Mount Everest and I know that's such like a cliched example, but let's go there. I'm a couch potato and I say I have never rock climbed in my life. I couldn't walk a mile without getting winded, but I wanna climb Mount Everest. Well, sure, that's very measurable. Very specific. But is it attainable at the state that I am right now. Maybe but no, not really.

Whereas if I say, OK, my ultimate goal is I want to climb Mount Everest. But in order to do that, I need to learn how to rock climb, I need to learn how to use ropes and get all of the equipment and the things I need to get in shape. I need to do XYZ. Then once you can break down whatever that next step is, whatever that looks like for you, then you can set attainable goals to work towards an even bigger goal. Does that make sense? The fourth letter in smart is, R: realistic, again, attainable, realistic, a little bit of the same thing, but be honest with yourself, you know who you are, you know, your limitations, you know what your team is capable of, you know, what you are capable of. And are you setting goals that are realistic for you, that you can actually achieve? Or is there a team member? Is there a skill? Is there a piece of software? Is there a training? Is there a something that you need to bring in? Either you learn it, a team member learns it, something that you need to do to make your goal more realistic. If your goal is to get 1000 leads in one month from Facebook ads, and you don't know how to run Facebook ads, that might not be a realistic goal. It's specific, 1000 people, it's measurable within a month. It's attainable. Certainly, people have done it before. It's not a crazy wild goal. But is it realistic for you to bring in that many leads through Facebook ads when you've never run a Facebook ad before? So maybe you need to hire a Facebook ad agency. Maybe you need to hire an expert in Facebook ads. Maybe you need to take a training course on running Facebook ads. You don't have to set realistic goals, based solely on the team skills and resources that you have right now. You can make your goals realistic by resourcing or outsourcing the pieces, people or knowledge that you need in order to achieve that goal. So whatever those hurdles, whatever that looks like for you, you can decide from there.

And the last one is T: Time Bound. Give yourself a deadline. Same example if we said I wanna get 1000 leads from Facebook ads in a month. Well, a month is a good specific measure, but that's not necessarily time bound. Time bound is setting a deadline for yourself. So you can say, ok, I want to achieve this thing and I wanna get 1000 leads from Facebook ads a month. But does it have to be this month? Does it have to be that I need to do this by February? What if you gave yourself two or three months or maybe even four to practice and tweak and work on the thing and get the algorithm humming. And then after the second or third or fourth month, then you achieve the goal. Isn't that better than saying, I want to get 1000 leads through Facebook ads this month, go. Especially if it's not realistic, especially if you don't have the right resources, it's not attainable then right, if you don't have the correct resources to put in place. So give yourself a deadline, but make sure that it's a realistic deadline, make sure that it's something that you can achieve if you're like me and you wanna push up your deadline a little bit to kind of push yourself, do it. But maybe you have a secondary deadline, maybe you have a it would be nice if this thing was done in two months, but I won't be disappointed or consider it a failure if it gets done in four months. 

So that's the lesson for today. All of your goals need to be smart, specific measurable, attainable, realistic and time bound. And whether you apply this lesson to a New Year's resolution or to your future goals, go out there and achieve something great.

Thanks so much for joining me on this episode of the Momentum Marketing Podcast. If listening to this has brought you value, improved your life or given you insight on how you can build your own momentum, then please share this with a friend. And if you’re ready to grow your business on autopilot, then I want to help you get there easier and faster with a free copy of my entrepreneur’s survival kit. Just leave a review of this podcast wherever you’re listening right now. Hopefully, it’s a five star review and you love it, then screenshot the review and email the screenshot to [email protected] Once we confirm the review, we’ll send you a copy of the survival kit totally free. Thank you so much for joining me and I’ll see you on the next episode. All content is written and recorded by Jillian Kendrick Copyright 2024. All rights reserved.

The Momentum Marketing Podcast By Jillian Kendrick Episode: #51 Topic: Goal Setting 2024 Contact: [email protected] Follow IG: instagram.com/automatedmama https://jilliankendrick.com/link-pineapple/