A few weeks ago, we had a conversation about the Momofuku Chili Crunch fiasco. It was reported that Momofuku was sending cease and desist letters to small Asian American companies that were using the term "Chili Crunch" in their products and branding. These brands were informed that they had 90-days to change their packaging or else risk litigation. This situation sparked a widespread conversation on the internet about the right to protect owned trademarks, the ethics of cultural ownership, and whether or not generic cultural terms should be granted trademarks. Since we recorded this conversation, Dave Chang and Momofuku have publicly announced they would no longer be enforcing the "chili/chile crunch" trademark. We still think this is an important conversation so we're sharing it today as a BONUS EPISODE. We'd love to hear your thoughts: if you've been through something similar or have expertise in the space, please email us at [email protected] to let us know!