After the ladies discussed on-page SEO in Epidode 123, they're back to discuss off-page SEO in this episode. There's so much that goes into SEO that they could even do another episode, but they don't want to bore you.

In this episode we speak to Alexis about the need for a Social Media policy. It’s not just for large businesses!

Hacking and scamming on social media.

We have noticed an increase in accounts being hacked on social media (namely Facebook and Instagram accounts) so we are talking in this episode about how to spot it and hopefully avoid it even happening to you.

In today's episode, the ladies talk with Alexandra Pedro who specialises in marketing film festivals. They talk about the different types of festivals, how covid affected the marketing plan and much more.

Now that a lot of restrictions have been lifted, it's time to get back out to face-to-face networking events, conferences, meetings etc. Listen as the dynamic duo discuss some of the events they've been to recently (Melanie more than Esther obviously) and which ones they're looking forward to attending. Which ones can you recommend they attend as well?

What is a competitor analysis, who should carry one out and how do you even go about it? These questions and more are answered in this episode by the dynamic duo of Esther Lawson and Melanie Boylan.

Are you struggling to attract people to your webinar? In episode 124 Melanie speaks with Sarah Gray about her business that helps do just that!

What is SEO? How can you improve your ranking on Google? Today the ladies discuss some important points you should consider when implementing your SEO strategy.

You won’t believe what the dynamic duo say about click bait in today’s episode! You won’t expect it at all! Seriously though, they discuss the pros and cons of using click bait as part of your marketing plan. Have you ever used it? Has it worked?

What is influencer marketing? How can you hire an influencer? How can you become an influencer? Today the ladies talk with Sinead Carroll from Blogger Agency all about this fascinating topic.