Search engine optimisation (SEO) helps your business be seen online. It can have a local focus as well as a global focus. In this episode, Esther and Melanie talk to Sam Sarsten about how to use local SEO to help grow your small business.

Social media is always changing. The latest platform to make lots of changes is Instagram. In this episode, Esther and Melanie discuss what those changes are and how it may affect your account. How have you liked these changes? Let us know via email or any of our social media channels.

What are you charging for your products and services? Is there a way to figure out what your magic number is when it comes to knowing your costs and profits? Esther and Melanie discuss pricing strategy in this episode with the very knowledgeable Charelle Griffith to guide them through their questions.

Being a guest on a podcast is a great way to let everyone know what you do and why they should turn to you when they have a problem you can fix. Guesting on podcasts is usually free, it's content that you can share on your own channels (hopefully evergreen so you can share time and again) and doesn't generally take much time to record. Be sure to listen to this episode for tips on how to be a guest, and reach out to us if you would like to be our guest.

Email marketing is one of the tools that marketers all agree you should be doing but can't agree on how often, which platform or what to send. In this episode, Esther and Melanie talk to Erika Robinson about how Constant Contact can help improve your email marketing. Plus they discover that Constant Contact does so much more than email marketing and has been around for 30 years! Do you use email marketing as part of your strategy? We'd love to hear from you about your successes and frustrations surrounding it.

AI is on the rise and with it AR (Augmented Reality) and VR (Virtual Reality) but how can you adopt these into your business? In this episode, Esther and Melanie discuss some of the many ways AR and VR can lift your marketing to the next level. Are you ready?

In this 5th anniversary episode of The Monday Morning Marketing Podcast, Esther and Melanie talk to the Queen of Facebook, Mari Smith about using AI in social media marketing.

Are you using AI? Tell us about your experiences with it.

With the rise of AI in 2024, that was an easy thing to predict that will continue to influence marketing in 2025 but what else will be big? In this episode, Esther and Melanie are joined by lots of special guests giving their marketing predictions for 2025. Do you agree or disagree? What would you add?

2FA, or 2 Factor Authentication is a security system that requires two different forms of identification in order to access something. It is a necessity these days to protect your online assets using 2FA (although Esther has a lot to rant about it). Listen in to the various methods you can doubly protect your business online, especially your social media accounts.

What is personal branding and why is it important? In this episode, Esther and Melanie are joined by Christine Gritmon to discuss this topic. Are you focusing on building your personal brand? Maybe it's something you should think about for 2025.