The Monday Morning Marketing

By Esther and Melanie

Helping small businesses understand more about marketing and how it works so they can grow their businesses. Each Monday morning, Esther and Melanie share their tips and advice so you can improve your... more

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FAQs about The Monday Morning Marketing:

How many episodes does The Monday Morning Marketing have?

The podcast currently has 302 episodes available.

The Monday Morning Marketing episodes:

March 04, 2024 Episode 218 - Celebrating Women-Owned Businesses
International Women’s Day is coming up, so in this episode, Esther and Melanie celebrate women-owned businesses and are pleasantly surprised to learn some statistics about female business owners around the world. Tune in to listen as they give a shout out to some impressive women they know personally too. Did you know these stats? Are you as surprised as our hosts are?
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16min
February 25, 2024 Episode 217 - Google Business Profile
In this episode, Esther asks resident Google Business Profile (formerly Google My Business) expert, Melanie all about the need to have yet another social media profile set up. Melanie explains all the benefits that come from having your business registered on Google and best of all - it’s free! Listen in, claim your profile (if you haven’t already), and if you need any help, Melanie is the one to ask!
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16min
February 18, 2024 Episode 216 - Brand Archetypes with Carol Gaffney
What are brand archetypes? How do they work? Why are they important? Is it just for start ups or can established brands also benefit from knowing their brand archetype? We had so many questions for our guest, Carol Gaffney of Gaffney Studios, who thankfully explains it all in lots of detail in this episode.
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29min
February 12, 2024 Episode 215 - Super Bowl Ads - the Gold Standard for Marketing?
Every year, advertisers spend millions of dollars on 30 second adverts that are shown during half-time at the Super Bowl, and every year, more and more people tune in to watch the adverts. What does this mean for advertisers and what can marketers learn from it? Is it possible to replicate any of it with a limited budget? In this episode, Esther and Melanie discuss these questions and more. Listen in and let us know which was your favourite ad this year (or of all time)
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14min
February 04, 2024 Episode 214 - Safeguarding your Marketing
In this episode, Esther and Melanie discuss ways to protect your online marketing, keep your accounts safe from harm, have a plan in place if things go wrong, and more. Listen in before your brand falls fowl of wrong-doing.
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15min
January 29, 2024 Episode 213 - Marketing as an Autistic Introvert with Libby Langley
Are you finding ways to build confidence in your marketing and managing your ASD and ADHD? It can all be very overwhelming at times even when you're not neuro divergent.
In their chat today with Libby Langley we hear how to better manage this overwhelm and how to make the most of you in your business.
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25min
January 22, 2024 Episode 212 - Lead Magnets
What are lead magnets and why do we need them as part of our marketing strategy? In this episode, Esther and Melanie discuss some of the different types of lead magnets that people use and what information we can get in return for people downloading them. If you aren't using a lead magnet, this is your sign to create one and start using it. You can thank us later.
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15min
January 14, 2024 Episode 211 - Planning Your Business and Content for the Year Ahead
In this episode, Esther and Melanie invite you to take time to reflect on what has worked and what hasn’t over the last few months, do more of what has worked and make a plan for your business and your content for the year ahead. As always, we would love to hear what’s working for you and whether you’ve found new trends valuable for your business or not.
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25min
January 08, 2024 Episode 210 - The Wild Side of Bookkeeping
Bookkeeping is an important resource to have for your business. It is seen as a bit of a dry subject however, until we met with Penny Allard! She has brought her marketing story to us today. Is it time you got a bit more creative with your story and messaging?

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27min
January 01, 2024 Episode 209 - 2024 Predictions
Happy New Year! In this episode, Esther and Melanie got a lot of guests to share their marketing predictions for 2024. Which ones do you agree with? Which ones do you disagree with? Which ones would you add?
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24min

FAQs about The Monday Morning Marketing:

How many episodes does The Monday Morning Marketing have?

The podcast currently has 302 episodes available.