Even the smartest, most capable bookkeepers and accountants sometimes avoid their own numbers. Not because they’re lazy or bad with money — but because it feels uncomfortable to face the truth.

In this episode, we uncover the hidden habits that sabotage profit, from not tracking client profitability to skipping superannuation for ourselves. We’ll explore the money beliefs that keep us stuck, why our best clients often end up funding the worst ones, and how Morgan Housel’s The Psychology of Money sheds light on why we do it.

Most importantly, we’ll dive into simple, practical steps to rebuild safety with numbers — so you can finally stop avoiding and start taking back control.

Mentioned in this episode:

• Common money habits that quietly drain profit
• Why A-class clients shouldn’t be subsidising D-class ones
• The belief systems behind not paying ourselves super
• Insights from The Psychology of Money by Morgan Housel
• One small action you can take this week to shift your money fog

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👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program

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