In Episode 3 of the Better Marketing podcast, join host and founder of Sent Agency Thierry Augustin as we look at Shopify's newest development: email. Months after their breakup with Mailchimp, this SaaS company is taking aim at the inbox.

We'll explore the implications for their merchants, the importance of leveraging email for direct to consumer brands and why an eCommerce platform would allocate the resources and technology to build an entirely new product outside of their core offering (hint: money). 

Be sure to tune in! 

And as always, if you have any questions about what's going on in the eCommerce landscape, go to https://anchor.fm/thierry-augustin to leave a voice message and we'll address it in another episode.