The more that creativity makes people feel, the more that they’ll buy, give, vote and do.
That’s the sharp insight that can only be attributed to a powerhouse like John Kearon, a creative catalyst with a grip on the industry that few among us can comprehend.
He joins us on a fascinating episode of You, Me & CPG, as we look at how decisions follow emotions, what made the Dove ‘Real Beauty’ pitch such a work of genius, and the 80-20 rule which all the best innovative brands follow.
This episode covers
John Kearon: https://www.linkedin.com/in/john-kearon-system1/
System1: https://system1group.com/
https://www.linkedin.com/company/system1group/
Jamie Holtum
https://www.linkedin.com/in/jamie-holtum-85b79634/
Haines
https://www.haines.partners/
https://www.linkedin.com/company/hainespartners/
https://www.instagram.com/youmeandcpg/
View all episodes
By HainesThe more that creativity makes people feel, the more that they’ll buy, give, vote and do.
That’s the sharp insight that can only be attributed to a powerhouse like John Kearon, a creative catalyst with a grip on the industry that few among us can comprehend.
He joins us on a fascinating episode of You, Me & CPG, as we look at how decisions follow emotions, what made the Dove ‘Real Beauty’ pitch such a work of genius, and the 80-20 rule which all the best innovative brands follow.
This episode covers
John Kearon: https://www.linkedin.com/in/john-kearon-system1/
System1: https://system1group.com/
https://www.linkedin.com/company/system1group/
Jamie Holtum
https://www.linkedin.com/in/jamie-holtum-85b79634/
Haines
https://www.haines.partners/
https://www.linkedin.com/company/hainespartners/
https://www.instagram.com/youmeandcpg/
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