Deb Gabor, leading brand strategist, CEO of Sol Marketing, and author of Branding is Sex: Get Your Customers Laid and Sell the Hell Out of Anything, joins Doc Thompson and shares her incredibly successful methodology for building long-lasting brands that withstand the fluctuations of the market. With critical focus on knowing your customer, she reveals why brands that have bonded emotionally with their customers are among the strongest and create “irrational loyalty.”
“Branding comes from your customers,” says Gabor. “Your brand lives in your customers’ needs and desires, as well as their perceptions of and connection to you. Branding is not an inside-out activity; it’s an outside-in activity. In others words, real branding comes down to getting inside your customers’ heads and then working inward from there.”
Deb Gabor was born to brand. She is the founder and brand dominatrix of Sol Marketing, a brand strategy consultancy obsessed with building winning brands. Since 2003, the Sol Marketing team has led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft, and NBC Universal, to digital winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and dozens of early-stage tech and digital media titans.
Through Investorpitches.com, a division of Sol Marketing, hundreds of start-up founders have benefited from Deb’s wizardry for crafting pitches that entice investors to open their wallets to the tune of up to $85 million.
For more information, please visit www.solmarketing.com and connect with Deb on Twitter, @deb_sol.
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