Join us for a conversation with sales leader, Ben Barnes. A veteran of the med tech industry, Ben shares best practices for navigating the complicated sales process, how he built a successful career in both large and small-scale organizations and advice for others.

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Join us for a fascinating conversation with Socialisssima creative agency founder, Norberto Zylberberg, as he discusses multi-cultural marketing campaign experiences in the age of COVID.

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Join co-hosts Julie Dye and Amy Shepherd as they speak with Anthony Fernandez, Vice President, Marketing, Immunology at the Janssen Pharmaceutical Companies of Johnson & Johnson, about the company’s successful Emerge Tremfyant pharma campaign, which leverages direct patient insights to spotlight the realities and self-described disease symptoms and motivate patients to explore how they can conquer plaque psoriasis and psoriatic arthritis.

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Join The Morning Fix by 510K Café for an insightful conversation with Barbara Giacomelli, PharmD, Vice President, Advisory Solutions at McKesson Health Systems. Dr. Giacomelli discussed the essential role of technology in pharmacy operations, specifically in drug therapy oversight for patients, as well as the need to safeguard against cyberattacks. Dr. Giacomelli also discussed the importance of women in STEM and how it has impacted her career as a leader and role model.

#pharmacy

#womeninstem

#mckesson

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Traditionally reliant on face-to-face communication and selling, pharma organizations are taking a fresh look at digital strategies. One of these shifts is to digital tools that support #medication management and adherence. In our discussion with Jen Butler, Chief Marketing Officer at Medisafe, you’ll learn more about this innovative #digital health company and how their technology helps people manage and track their daily prescriptions for better health outcomes. Jen also gives us insight into the company’s approach to content marketing across the many audiences they serve – patients, providers and pharma companies.

Important Links:

Jen’s LinkedIn: https://www.linkedin.com/in/jennifer-butler-9870274/

For more information about Medisafe visit https://www.medisafe.com/

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We get it. Thinking about adding another social media platform to your marketing mix is just not something many of us want to do. But what if we told you Clubhouse, the new audio-only platform, is a hot spot for medtech industry movers and shakers? More than 70,000 of them are already engaged and meeting up in the MedTech Club. 

In this podcast episode, we catch up with Henry Peck, formerly of J&J, and the founder of the MedTech Club on Clubhouse. Henry was an early Clubhouse fanatic and he catalyzed a robust community on the hottest new social platform. Join us to hear more about why he’s doubling down on Clubhouse and social media in general for medtech companies. 

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Join The Morning Fix by 510k Cafe as we welcome Tim Donovan, SVP and Chief Marketing Officer of CareCredit, a Synchrony solution, for a first of its kind conversation regarding flexible patient financing solutions. Tim walks us through CareCredit’s financing for healthcare and how the Coronavirus (COVID-19) pandemic has affected their business and people. He also discusses an exciting integration with Epic App Orchard, which allows health systems and providers using Epic’s MyChart to offer patients flexible, convenient and easy payment options. Join us for an informative chat!

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Join us for this special interview with Keith Boettiger, President of Abbott Neuromodulation. Mr. Boettiger walks us through his career, which started as a graduate of The Johns Hopkins University nursing program and eventually lead to leadership in the medical device field. The chat also covered the very recent launch of FDA-approved NeuroSphere virtual clinic, a first-of-its-kind remote neuromodulation patient-care technology in the U.S. for patients seeking relief from chronic pain and movement conditions. A true success story of a dedicated leader bringing the best to the market for patient care.

Links:

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We recently sat down with Adam Turinas, founder & CEO, of Healthlaunchpad and Lauren Goodman, director of market intelligence, at HIMMS - the Healthcare Information and Management Systems Society. 

They shared the results of a survey of health tech marketers and how marketing has changed as a result of the pandemic. There were a few surprises from the survey including one about marketing budgets in 2021.

We also learned more about Account Based Marketing (ABM) and how healthcare marketers can begin to start implementing those programs in their companies.

Tune in to find out more! 

Connect with Adam & Lauren:

Adam Turnias: https://www.linkedin.com/in/turinas/

Lauren Goodman: https://www.linkedin.com/in/lauren-goodman-ipc/

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Social Media has taken over as a critical communication channel. So how has it impacted healthcare professionals? Join us for a conversation with Oculofacial Plastic Surgeon, Dr. Sean Paul, as he takes us through his experience providing treatment for multiple patient populations, from military veterans to cosmetic patients all while expanding a solo practice that now includes multiple surgeons. Hear how Dr. Paul utilizes channels, such as Instagram, LinkedIn and TikTok to reach patients and stay connected to the latest medical technologies. 

Dr. Paul also discusses teaming up with Dr. Paul Nassif of the E! News series, Botched, for ideaAUSTIN, a virtual event held last year covering best practices and advancements in the aesthetics industry. Proceeds from the event benefitted Central Texas Food Bank. IdeaAUSTIN 2.0 is scheduled for the fall of 2021. Visit ideaaustin.co for more information.

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