I just dropped episode 26 of The Morning Marketer and honestly, what a ride. In this one I'm pulling the curtain back on why I started this podcast, what the mission really is, and the 3 biggest mistakes I made along the way so you don't have to make them too. If you've ever thought about starting a podcast, or you're stuck in the messy early days of one, this episode is for you.

My links:

- Instagram: https://www.instagram.com/roiinmarketing/

- TikTok: https://www.tiktok.com/@roiinmarketing

- LinkedIn: https://www.linkedin.com/in/roimatawilkey/

- YouTube: https://www.youtube.com/@roimatawilkey

- Burst Digital (free ads audit): https://www.burstdigital.co.nz

There's a reason you bought that thing you didn't need. It wasn't the ad creative. It wasn't the targeting. It was psychology. Roi breaks down the 3 neuromarketing principles that the best brands exploit to make you buy without thinking.

You've got happy customers and great results, but you're hiding them at the bottom of your website where nobody looks. In this episode I break down 6 ways to use social proof in your ads and content that actually drives sales, with real examples from accounts we run. Stop letting your best asset go to waste.

My links:

- Instagram: https://www.instagram.com/roiinmarketing/

- TikTok: https://www.tiktok.com/@roiinmarketing

- LinkedIn: https://www.linkedin.com/in/roimatawilkey/

- YouTube: https://www.youtube.com/@roimatawilkey

- Burst Digital (free ads audit): https://www.burstdigital.co.nz

Your Meta ads were crushing it last year. Now your CPAs are through the roof and you can't figure out why. In this episode, Roi breaks down the 5 algorithm and policy changes Meta made in 2026 that are silently destroying ad performance and exactly how to fix each one.

My links:

- Instagram:** https://www.instagram.com/roiinmarketing/

- TikTok:**https://www.tiktok.com/@roiinmarketing

- LinkedIn:** https://www.linkedin.com/in/roimatawilkey/

- YouTube:** https://www.youtube.com/@roimatawilkey

- Burst Digital (free ads audit):** https://www.burstdigital.co.nz

In this episode of The Morning Marketer we sit down with Viv Conway, co-founder of Girls Get Off, one of New Zealand's most recognisable and talked about e-commerce brands.

Viv's journey started with a socially distanced gin on a driveway during Covid and turned into a million dollar business with a community of 250K loyal followers. She shares how she built every bit of it without a single paid ad, navigating platform bans, government restrictions and a bank that refused to open their account.

Using organic content, influencer strategy and email as her core growth tools, Viv built a brand that cuts through in one of the most restricted industries on social media. She works with her business partner Joe to keep Girls Get Off at the forefront of normalising conversations around pleasure in New Zealand and beyond.

In this conversation, Viv shares why getting blocked from advertising on day three was the best thing that ever happened to them, how a bank rejection turned into five news articles, and what building a 250K community actually looks like when the algorithm is working against you.

Viv gives an honest and entertaining look at what it really takes to build a brand people talk about and proves that constraints are not the end of the strategy. Sometimes they are the strategy.

WHERE TO FIND VIV:

Girls Get Off Instagram: https://www.instagram.com/girlsgetoff/

Girls Get Off Website: https://girlsgetoff.com/

Instagram: https://www.instagram.com/vivconway_/

LinkedIn: https://au.linkedin.com/in/viv-conway

FOLLOW ME:

Instagram: https://www.instagram.com/roiinmarketing/

YouTube: https://www.youtube.com/@roimatawilkey

Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

Everyone is panicking that AI is coming for their job.. this is my thoughts. Also I just used Claude to make $15,000 in a single week. In this episode I give you my honest, unfiltered take on whether AI is actually a threat, the exact tools my team and I use every day to save hours, and how I'm using AI to grow Burst Digital faster than ever.

My links:

- Instagram:** https://www.instagram.com/roiinmarketing/

- TikTok:** https://www.tiktok.com/@roiinmarketing

- LinkedIn:** https://www.linkedin.com/in/roimatawilkey/

- YouTube:** https://www.youtube.com/@roimatawilkey

- Burst Digital (free ads audit):** https://www.burstdigital.co.nz

AI is changing marketing forever and most brands are not ready for it. In this episode Roi shares her 6 predictions for what the marketing landscape looks like over the next 2 to 3 years, which brands win, which agencies die, why long-form content becomes the new moat, and exactly how to position yourself on the right side of this shift.

Make sure to follow as a new ep drops every week! My instagram is @roiinmarketing

In this episode of The Morning Marketer we sit down with Luke Kemeys, an accountant, financial educator and founder of Next Advisory and Keep The Change, one of New Zealand's most trusted financial literacy platforms.

Luke's journey has been one of relentless consistency. He candidly shares how he went from zero clients and a phone propped up for Facebook Lives to building a $2M accounting practice and a content community that reaches 100,000 Kiwis every month.

Using content as his only growth strategy from day one, Luke built a business that cold calling never could have. He works with business owners across New Zealand helping them understand their numbers, back themselves, and build something that actually lasts.

In this conversation, Luke shares why mindset comes before money, why entrepreneurs don't have unrealistic goals but unrealistic timeframes, and what 300 episodes of showing up before a sponsor taught him about playing the long game.

Luke offers a raw and refreshingly honest look at what building a business in New Zealand actually requires and gives every founder, content creator and aspiring entrepreneur a practical reminder that the compounding always catches up. You just have to keep going.

CONNECT WITH LUKE:

Keep The Change Youtube: https://www.youtube.com/@keepthechangenz/videos

Keep The Change Instagram: https://www.instagram.com/keepthechange_nz

Next Advisory: https://www.instagram.com/nextadvisory.nz/

FOLLOW ROI IN MARKETING:

Instagram: https://www.instagram.com/roiinmarketing/

YouTube: https://www.youtube.com/@roimatawilkey

Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

My Instagram just hit 20,000 followers. I know that is not a huge number compared to some creators, but the number itself is not the story.

The story is the 5 months I stopped posting because one anonymous person in my DMs called my videos cringe, and the decision I made when I came back that I was never going to let that happen again. This episode is for anyone sitting on content they have not posted yet because somebody in their head told them not to.

Everyone wants to go viral. But after working with 300+ brands, Roi explains why chasing virality is one of the biggest mistakes businesses make and what actually drives revenue instead.