In this episode of The Morning Marketer we sit down with Sarah Robb, mindset coach, speaker, and founder of Breakthrough Blueprint.

Sarah's journey started with the sudden death of her father when she was 20, followed by the death of her mother six years later. At 26, with no roadmap for grief, she went through traditional therapy, got sick of just talking about the problem, and travelled to Australia to train in neuro-linguistic programming to understand how to actually change it.

Using what she learned about the subconscious mind, she built Breakthrough Blueprint, a coaching program that has helped hundreds of high performers, business owners, and CEOs work through self-doubt, imposter syndrome, and overthinking. Today Sarah runs a team of 14, has grown a personal brand of over 80,000 followers built on total transparency, and is working toward a mission of positively impacting a million lives by 2030.

In this conversation, Sarah shares why the problem is never self-doubt, it's believing your thoughts, the difference between knowledge and application, and why she thinks most business owners have a business owner problem, not a business problem.

Sarah gives a candid, unfiltered look at what it actually takes to rebuild your identity after losing everything, and proves that the hardest seasons can become the exact thing that makes you unshakeable.

CONNECT WITH SARAH:

Instagram: https://www.instagram.com/springwithsarah/

Work with Sarah: https://springwithsarah.com/

CONNECT WITH ROIMATA:

Instagram: https://www.instagram.com/roiinmarketing/

YouTube: https://www.youtube.com/@roimatawilkey

Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

In this episode of The Morning Marketer we sit down with Jay-Jay Feeney, New Zealand radio icon turned podcast studio owner and co-founder of PodLab.

Jay-Jay's journey started at a small New Plymouth radio station and turned into 33 years on air, including two decades on The Edge breakfast show and years hosting drive time on More FM. She left radio in 2024 at breaking point, and a week after resigning, the building that would become PodLab came up for lease.

Using her broadcast experience and a leap of faith, she teamed up with her ex-husband and fellow radio veteran Dom Harvey to build a podcast studio from what was once a run-down music rehearsal space. Today PodLab is home to clients across Auckland, and Jay-Jay also co-hosts her own podcast, How To Have Sex, with sex and relationship coach Melissa Vranjes.

In this conversation, Jay-Jay shares the mechanics of grabbing attention built over three decades of radio stunts, why she thinks most people quit their podcast around episode seven, and the real talk on hiring your first employee, dealing with online trolls, and building a business with your ex.

Jay-Jay gives a candid, funny look at what it actually takes to reinvent a career after three decades in the spotlight, and proves that the scariest leaps often lead to the best opportunities.

CONNECT WITH JAY-JAY:

PodLab: https://www.instagram.com/podlabnz/

Jay-Jay's Instagram: https://www.instagram.com/jjfeeneynz/

Jay-Jay's YouTube:

FOLLOW ROI IN MARKETING:

Instagram: https://www.instagram.com/roiinmarketing/

YouTube: https://www.youtube.com/@roimatawilkey

Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

I just dropped episode 26 of The Morning Marketer and honestly, what a ride. In this one I'm pulling the curtain back on why I started this podcast, what the mission really is, and the 3 biggest mistakes I made along the way so you don't have to make them too. If you've ever thought about starting a podcast, or you're stuck in the messy early days of one, this episode is for you.

My links:

- Instagram: https://www.instagram.com/roiinmarketing/

- TikTok: https://www.tiktok.com/@roiinmarketing

- LinkedIn: https://www.linkedin.com/in/roimatawilkey/

- YouTube: https://www.youtube.com/@roimatawilkey

- Burst Digital (free ads audit): https://www.burstdigital.co.nz

There's a reason you bought that thing you didn't need. It wasn't the ad creative. It wasn't the targeting. It was psychology. Roi breaks down the 3 neuromarketing principles that the best brands exploit to make you buy without thinking.

You've got happy customers and great results, but you're hiding them at the bottom of your website where nobody looks. In this episode I break down 6 ways to use social proof in your ads and content that actually drives sales, with real examples from accounts we run. Stop letting your best asset go to waste.

My links:

- Instagram: https://www.instagram.com/roiinmarketing/

- TikTok: https://www.tiktok.com/@roiinmarketing

- LinkedIn: https://www.linkedin.com/in/roimatawilkey/

- YouTube: https://www.youtube.com/@roimatawilkey

- Burst Digital (free ads audit): https://www.burstdigital.co.nz

Your Meta ads were crushing it last year. Now your CPAs are through the roof and you can't figure out why. In this episode, Roi breaks down the 5 algorithm and policy changes Meta made in 2026 that are silently destroying ad performance and exactly how to fix each one.

My links:

- Instagram:** https://www.instagram.com/roiinmarketing/

- TikTok:**https://www.tiktok.com/@roiinmarketing

- LinkedIn:** https://www.linkedin.com/in/roimatawilkey/

- YouTube:** https://www.youtube.com/@roimatawilkey

- Burst Digital (free ads audit):** https://www.burstdigital.co.nz

In this episode of The Morning Marketer we sit down with Viv Conway, co-founder of Girls Get Off, one of New Zealand's most recognisable and talked about e-commerce brands.

Viv's journey started with a socially distanced gin on a driveway during Covid and turned into a million dollar business with a community of 250K loyal followers. She shares how she built every bit of it without a single paid ad, navigating platform bans, government restrictions and a bank that refused to open their account.

Using organic content, influencer strategy and email as her core growth tools, Viv built a brand that cuts through in one of the most restricted industries on social media. She works with her business partner Joe to keep Girls Get Off at the forefront of normalising conversations around pleasure in New Zealand and beyond.

In this conversation, Viv shares why getting blocked from advertising on day three was the best thing that ever happened to them, how a bank rejection turned into five news articles, and what building a 250K community actually looks like when the algorithm is working against you.

Viv gives an honest and entertaining look at what it really takes to build a brand people talk about and proves that constraints are not the end of the strategy. Sometimes they are the strategy.

WHERE TO FIND VIV:

Girls Get Off Instagram: https://www.instagram.com/girlsgetoff/

Girls Get Off Website: https://girlsgetoff.com/

Instagram: https://www.instagram.com/vivconway_/

LinkedIn: https://au.linkedin.com/in/viv-conway

FOLLOW ME:

Instagram: https://www.instagram.com/roiinmarketing/

YouTube: https://www.youtube.com/@roimatawilkey

Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

Everyone is panicking that AI is coming for their job.. this is my thoughts. Also I just used Claude to make $15,000 in a single week. In this episode I give you my honest, unfiltered take on whether AI is actually a threat, the exact tools my team and I use every day to save hours, and how I'm using AI to grow Burst Digital faster than ever.

My links:

- Instagram:** https://www.instagram.com/roiinmarketing/

- TikTok:** https://www.tiktok.com/@roiinmarketing

- LinkedIn:** https://www.linkedin.com/in/roimatawilkey/

- YouTube:** https://www.youtube.com/@roimatawilkey

- Burst Digital (free ads audit):** https://www.burstdigital.co.nz

AI is changing marketing forever and most brands are not ready for it. In this episode Roi shares her 6 predictions for what the marketing landscape looks like over the next 2 to 3 years, which brands win, which agencies die, why long-form content becomes the new moat, and exactly how to position yourself on the right side of this shift.

Make sure to follow as a new ep drops every week! My instagram is @roiinmarketing

In this episode of The Morning Marketer we sit down with Luke Kemeys, an accountant, financial educator and founder of Next Advisory and Keep The Change, one of New Zealand's most trusted financial literacy platforms.

Luke's journey has been one of relentless consistency. He candidly shares how he went from zero clients and a phone propped up for Facebook Lives to building a $2M accounting practice and a content community that reaches 100,000 Kiwis every month.

Using content as his only growth strategy from day one, Luke built a business that cold calling never could have. He works with business owners across New Zealand helping them understand their numbers, back themselves, and build something that actually lasts.

In this conversation, Luke shares why mindset comes before money, why entrepreneurs don't have unrealistic goals but unrealistic timeframes, and what 300 episodes of showing up before a sponsor taught him about playing the long game.

Luke offers a raw and refreshingly honest look at what building a business in New Zealand actually requires and gives every founder, content creator and aspiring entrepreneur a practical reminder that the compounding always catches up. You just have to keep going.

CONNECT WITH LUKE:

Keep The Change Youtube: https://www.youtube.com/@keepthechangenz/videos

Keep The Change Instagram: https://www.instagram.com/keepthechange_nz

Next Advisory: https://www.instagram.com/nextadvisory.nz/

FOLLOW ROI IN MARKETING:

Instagram: https://www.instagram.com/roiinmarketing/

YouTube: https://www.youtube.com/@roimatawilkey

Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/