Ty Heath is the Director of the LinkedIn B2B Institute. The B2B Institute works with some of the world's leading marketing academics to find counter-intuitive ideas that can have a ridiculous impact on B2B brands.

In this interview, we discuss B2B Marketing 101.

You can find Ty here:

https://www.linkedin.com/in/tyronaheath/

You can download our "How To Do Strategy" ebook, read by 120,000+ people here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead

Our next Sweathead Strategy Accelerator happens in March, 2024. Find details at www.sweathead.com.