I shared this principle recently in our Way Out Community Facebook group and wanted to share it in here as well, diving into things even deeper.

(If you're not in the group, you are welcome to join here). 

Whatever vehicle we're using - Affiliate Marketing, Network Marketing, Social Retail, Sales etc - there's one primary question that we must answer in our customers head before they're going to buy.

And if we can answer it - our results will improve 10x.

What is it? Well it has to do with a little known radio station called WII-FM.