Devora is one of the most influential voices in consumer insights today, shaping how brands — from Netflix to Pepsico, TikTok, and Waymo — understand and influence shopper behavior.

As Chief Strategy Officer at Alter Agents, Devora designs research studies to solve the toughest brand challenges — leading 3X brand growth — and is part of an exciting revolution in research called agile neuroscience testing that uses biometrics and AI to reveal subconscious consumer reactions in real time.

Shopper insights and strategy have been Devora’s passion for 15 years, during which time she has worked with top brands like Snapchat, Activision, Nespresso, Bose, and Schwab. She’s also the brains behind the methodology used by Google for their groundbreaking ZMOT research.

Whether it's decoding consumer choice, the rise of "shopper promiscuity," or how brands can future-proof their strategies — Devora goes beyond surface-level data to tap into how people buy, why they switch brands, and what companies must do to stay ahead.

She has co-authored retail and shopping insights books like Fire in the Zoo and Influencing Shopper Decisions, and her TEDx on the Future of Shopping and Retail has nearly 300K views.

Connect with Devora here:

https://www.linkedin.com/in/devorarogers/

https://www.facebook.com/AlterAgents/mentions/?_rdr

https://www.instagram.com/alter_agents/?hl=en

https://alteragents.com/

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