You can have the best-written book in the world—but if the right people never hear about it, it’s not going to get the attention it deserves.

In this episode of Your Path to Publish, we’re digging into the single most overlooked (and most important) part of book publicity: knowing exactly who your reader is before you launch your campaign. Whether you're working with a publicist or flying solo, this episode will help you ground your PR strategy in clarity, not guesswork.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• Why audience clarity—not a press release—is the real foundation of effective book publicity
• A simple three-part framework to define your target reader (demographics, psychographics, and preferred channels)
• How to tailor your PR approach so it resonates and actually moves the needle
• Actionable ways to research, refine, and realign your message for greater results

Whether your book is already out or still in the works, it’s never too late to dial in your message and amplify your reach. Stick around to the end of the episode for a challenge that will help you refocus your publicity strategy today.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self publishing, or hybrid publishing is right for you.

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