In The Motivation Myth, Jeff Haden argues that motivation is not a prerequisite for starting a task, but rather a by-product of progress. By analyzing the habits of high achievers like Venus Williams and Richard Branson, Haden demonstrates that success comes from committing to a consistent process rather than chasing fleeting sparks of inspiration. He encourages readers to forget their long-term goals once they are set and focus entirely on daily routines that guarantee small wins. The book offers practical advice on eliminating decision fatigue, refining skills through purposeful practice, and utilizing the power of language to stay on track. Ultimately, the text teaches that serial achievement is possible for anyone willing to choose discomfort over comfort and work their specific "number" every day. These incremental successes build the confidencenecessary to reach seemingly insurmountable objectives.