In this episode of 'The Move,' host Larry Williams engages in a compelling conversation with Lindsey Meyers from Avera Health. They discuss the critical issue of suicide prevention and the rapid decision-making that can lead to suicide. Lindsey delves into Avera's proactive strategies, including their impactful 'Ask the Question' campaign, which encourages the public to directly ask their loved ones about suicidal thoughts. She shares her extensive experience in communications and behavioral health marketing, highlighting the collaborative efforts within Avera to tackle mental health challenges. The episode emphasizes the importance of storytelling, social media, and community partnerships in breaking the stigma around mental health and improving access to services. Lindsey also touches on the future of mental health marketing, including the role of artificial intelligence and workforce development in rural areas. A must-listen for those interested in the intersection of healthcare, marketing, and mental health advocacy.

00:00 Introduction to Suicide Prevention

01:17 The Role of Healthcare Systems in Mental Health

01:34 Meet Lindsey Meyers from Avera Health

02:52 Lindsey's Journey in Behavioral Health Marketing

05:34 Avera's Proactive Approach to Mental Health

09:59 Impact of COVID-19 on Mental Health Services

12:19 Ask the Question Campaign

17:53 Communication Challenges in Mental Health

25:27 Storytelling and Social Media in Healthcare

31:19 Future Trends in Mental Health Marketing

33:18 Avera Health's Future Goals

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In this episode, Larry Williams speaks with Joy Sutton, VP of Brand and Communications at American Addiction Centers. Joy shares her insightful perspective on networking, emphasizing the importance of forming genuine relationships, embracing life changes, and listening thoughtfully.

She recounts her career journey from TV reporting to healthcare marketing, and offers actionable advice on how to build impactful connections.

Key takeaways include focusing on relationships over transactions, staying open to new opportunities, and remembering personal details to establish trust.

Joy also discusses her dynamic roles in the Black and Missing Foundation and her podcasting endeavors, highlighting the profound influence of authentic networking on career growth and personal fulfillment.

00:00 Introduction and Personal Insights

01:27 The Power of Networking

03:21 Meet Joy Sutton

04:43 Joy's Career Journey

08:00 Embracing Change and Overcoming Fear

12:01 Building Authentic Relationships

18:00 Listening and Seizing Opportunities

26:02 Building Genuine Relationships

26:49 The Power of Positive Interactions

28:25 Staying Connected Authentically

32:13 Networking Within Your Organization

33:34 Avoiding Common Networking Mistakes

39:42 Embracing Change and Opportunities

40:37 Reflecting on Past Advice

45:11 Joy Sutton's Current Projects

47:11 Key Takeaways and Final Thoughts

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In this episode of 'The Move,' host Larry Williams interviews Kristen Cover, the Associate Vice President of Business Development and Marketing at Dell Children's Health Plan.

Kristen shares her unique perspective on the importance of aligning marketing promises with operational realities, shaped by her professional journey and personal experiences as a parent of a medically complex child.

She emphasizes operational intelligence, which involves deeply understanding the patient's journey and collaborating across departments. Kristen reveals how mapping customer journeys and immersing marketers in operational activities, such as call centers, can ensure that marketing campaigns truly reflect the patient experience.

The episode also highlights the importance of open communication and collaboration with operational teams and adapting marketing strategies based on real patient feedback.

00:00 Introduction to Aligning Marketing with Patient Journeys

01:00 Meet Kristen Cover: Navigating Healthcare Marketing

02:32 Understanding Operational Intelligence

04:26 Kristen's Personal and Professional Journey

08:26 The Importance of Call Centers in Healthcare Marketing

11:58 Collaborating Across Departments

23:33 Leveraging Data and AI in Healthcare

25:53 Final Thoughts and Advice

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In this episode, we are joined by Alan Shoebridge, Associate Vice President and Chief Communication Officer at Providence. Alan shares his expertise on healthcare marketing, discussing how to effectively target different generations. The conversation covers the importance of tailoring content to generational needs and life stages, the necessity of seamless digital experiences, and leveraging social proof through reviews and testimonials. Alan also touches on the impact of AI in healthcare and offers career advice on embracing opportunities.

00:00 Introduction and Special Guest Introduction

03:50 Alan Shoebridge's Career Journey

06:34 Importance of Generational Marketing in Healthcare

07:38 Targeting Gen X and Millennials

09:31 Maintaining a Cohesive Brand Across Generations

13:42 Adapting to Technological Changes in Communication

18:58 Leveraging AI in Healthcare

22:52 The Role of Social Media in Healthcare Marketing

33:13 Final Advice and Closing Remarks

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In this episode, Larry Williams dives deep into the crucial intersection of people, culture, and marketing with Nebraska Medicine’s Katie Beach, VP of People Operations, and Franklin Lococo, VP of Marketing and Communications. They discuss the importance of internal branding in healthcare, how cross-functional teamwork transformed their organization's culture, and the strategies behind improving employee retention and recruitment. Katie and Franklin share how intentional collaborative efforts led to the successful internal brand 'Together Extraordinary,' emphasizing the alignment between HR and marketing. They highlight the impact of listening to employee feedback, executing comprehensive onboarding processes, and maintaining continuous data measurement to achieve both short-term and long-term growth objectives.

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Leading Through Crisis: Amy Comeau's Journey in Healthcare Marketing

In this episode of 'The Move', we welcome Amy Comeau, former Vice President of Marketing at Emory Healthcare and author of 'Every Storm Runs Out of Rain'. Amy discusses her unique transition from opera to healthcare marketing, facing challenges like the Ebola scare and the COVID-19 pandemic.

Key themes include the evolution from traditional to data-driven marketing, fostering a resilient team, leadership and empathy in crisis, and managing mental health. Learn about Amy's leadership strategies, the impact of the pandemic, and the importance of human connection and self-care. The episode also highlights her journey of writing her book inspired by her experiences during the pandemic.

00:00 The Unexpected Call: Handling the Ebola Crisis

01:14 Introducing Amy Comeau: A Journey Through Healthcare Marketing

04:06 From Opera to Healthcare: Amy's Career Transition

05:16 Navigating Challenges: From 9/11 to Emory Healthcare

13:53 Building a Data-Driven Marketing Team

25:59 The Onset of COVID-19: Early Days and Initial Reactions

36:31 Leadership Reflections During Crisis

36:59 Addressing Social Unrest and Team Diversity

40:07 Empathy in Leadership

42:49 Navigating Pandemic Challenges as a Parent

46:46 Healthcare Marketing Evolution

53:53 Personal Struggles and Mental Health

01:04:39 Hybrid Work and Future of Marketing

01:07:45 Final Thoughts and Takeaways

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In this episode of The Move, Larry Williams interviews Dan Lavelle, Chief Product Officer at Unlock Health. Dan shares his deeply personal motivation for working in healthcare, stemming from his mother’s battle with brain cancer.

The discussion covers the integration of technology in healthcare marketing, emphasizing patient engagement, data interoperability, and the delicate balance between advanced technology and simplicity. Dan explores the importance of transparency in using AI and machine learning, and how leveraging existing technology investments can streamline patient care.

Key insights include the necessity of prioritizing impactful strategies, the value of listening to patients, and the potential of AI to transform patient engagement. Dan concludes by advising healthcare marketers to focus on efforts that yield the highest returns while being bold and innovative.

00:00 Cherishing Everyday Miracles

01:25 Introduction to Healthcare Marketing

01:41 Meet Dan Lavelle: A Personal and Professional Journey

02:15 Key Topics in Healthcare Marketing

02:38 Dan's Personal Story and Professional Drive

02:58 Challenges in the U.S. Healthcare System

03:32 In-Depth Conversation with Dan Lavelle

03:49 The Role of Technology in Healthcare

05:03 Dan's Career Path and Personal Motivation

11:15 Future Trends in Healthcare Technology

15:45 Balancing Technology and Simplicity

22:06 Patient Engagement and AI

28:21 Transparency and Trust in AI

30:12 Final Thoughts and Advice

37:38 Conclusion and Key Takeaways

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In this episode of 'The Move,' host Larry Williams interviews Michael Castanon, founder and CEO of CarePredictor, Mindfully, and Alter Behavioral Health. They discuss the critical role of culture and empathy in healthcare leadership. Michael emphasizes the importance of empathy in leadership, highlighting how it can transform patient care and employee satisfaction.

The conversation covers the development of a strong organizational culture, the measurability of empathy, and the importance of caring connections in healthcare. Michael advocates for a nurturing approach that extends across all levels in an organization, affecting both internal teams and the external patient experience.

Tools like the Care Predictor Index are introduced to objectively evaluate empathy levels within care teams, leading to enhanced outcomes, satisfaction, and organizational growth.

00:00 Introduction to Leadership Impact

00:51 The Importance of Culture in Healthcare

01:05 Meet Michael Castanon

01:29 The Role of Empathy in Leadership

05:20 Michael's Personal Journey

10:15 Creating a Positive Work Environment

14:44 Quantifying Empathy and Care

20:54 The Importance of Human Connection

33:11 Final Thoughts and Takeaways

34:37 Conclusion and Contact Information

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In this episode, Larry hosts Colin Hung, a seasoned expert in healthcare marketing and frequent conference attendee, to discuss the importance of healthcare conferences and how to maximize their value.

The conversation covers Colin's recent blog post on top conferences for fall 2024, the evolution of conference dynamics post-COVID, and practical advice for providers and vendors on how to select and leverage conference experiences effectively.

Colin shares insights on connecting with people, organizing successful events, and measuring ROI, making it a must-listen for anyone involved in the healthcare industry.

00:00 Introduction and Welcome

02:18 Discussing the Nine Must-Attend Conferences for Fall 2024

04:40 Advice for Providers on Choosing Conferences

07:05 The Evolution of Conferences Post-COVID

11:08 Strategies for Vendors to Stand Out at Conferences

17:45 Maximizing Conference Value for Attendees and Vendors

18:47 Maximizing Conference Meetings

19:44 The Value of Evening Events

21:47 Creating Memorable Experiences

24:23 Measuring Conference Success

29:08 Networking Tips for Introverts

31:14 Emerging Trends in Conferences

33:52 Conclusion and Contact Information

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In this episode, Larry Williams discusses the intersection of AI and behavioral health marketing with Glenn Hadley, Senior Director of Growth at Unlock Health.

They explore the transformative impact of AI on the healthcare marketing landscape, emphasizing the importance of trust and consistency across digital channels. Glenn shares insights on using AI for data aggregation and creating patient personas, enhancing both clinical and marketing effectiveness. The conversation underscores the need to humanize AI-generated content and ensure data security in clinical applications.

Key takeaways include maintaining a cohesive brand message, leveraging AI for efficiency with human oversight, and prioritizing data security.

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