In this episode, Gary Lafferty sits down with Ned Fasullo—multi-exit founder and CEO of Apex Technologies—to deliver a blunt message for MSPs, VARs, and IT leaders: if your business is still relying on box sales or break/fix, you’re in trouble.

Ned shares what most MSPs get wrong about recurring revenue, why Tier 1 helpdesk is about to disappear thanks to AI, and how smart founders are building businesses that are both profitable and sellable. You’ll also hear the truth about vendor licensing traps, why so many PE rollups fail, and how to stay relevant in a commoditized market.

If you're a tech founder building toward an exit—or just trying to grow more predictably—this episode is essential listening.

What We Cover:

• Why box selling is a race to zero

• Real-world examples of MSPs transitioning to recurring models

• The future of Tier 1 support (spoiler: AI is coming)

• Profitability tactics that clean up your P&L

• Why PE rollups often backfire for clients

• How to win deals without racing to the bottom on price

• What buyers actually value in your MSP

Connect with Ned: apextech.it
Host: Gary Lafferty – growthfocus.io