How do you decide which business ventures to scale and which to simply maintain? Serial entrepreneur Jeff Peterson, who has built a 7-business empire from the ground up, joins Harmonious at Lunch to share his incredible journey and strategic insights. Starting from a one-man upholstery shop, Jeff explains his "yacht vs. bass boat" theory of business potential and why real estate became his ultimate vehicle for wealth.

Discover the crucial question every multi-passionate entrepreneur must ask: Is this growth opportunity a smart business decision or just a move for the ego? Jeff breaks down why he chooses not to scale certain profitable businesses like his restaurant and consignment store, and gives a masterclass on the highly scalable "salon suite" model—a venture that is, at its core, a brilliant real estate play.

Chapters:

• [00:00] - Welcome: When to Grow and When NOT to Grow Your Business
• [01:10] - Jeff Peterson's Journey: From an Upholstery Shop to a 7-Business Empire
• [02:15] - The "Yacht vs. Bass Boat" Theory of Business Potential
• [04:00] - The Realization: Why So Many Wealthy People End Up in Real Estate
• [05:30] - Jeff's Early Strategy of Aggressive Real Estate Acquisition
• [07:15] - The First Commercial Property: A Lesson in Leveraging Assets
• [09:30] - How Jeff Manages 7 Businesses by Empowering the Next Generation
• [11:00] - The Critical Leadership Decision: Which Businesses to Scale vs. Maintain
• [13:30] - The Hardest Choice: Stepping Away from the Craft to Focus on Growth
• [15:15] - Inside the Highly Scalable "Evolution Salon" Model (It's a Real Estate Play!)
• [18:45] - Breaking Down the Impressive Numbers of the Salon Suite Business
• [20:30] - Ego vs. Strategy: Asking "Should I Do This?" Not Just "Can I?"
• [22:00] - How to Connect with Jeff & Learn About His New Book, "Are We There Yet?"

Resources:

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For strategies to achieve greater clarity in yourself and your employees, visit the HumanOp Website: https://humanop.com/

Learn more from Jeff Peterson:

• Visit the Peterson Properties website to learn more about Jeff's real estate ventures and his new book, "Are We There Yet?": https://petersonproperties.co/
• For North Carolina beach vacation rentals, check out Turtle Shell Rentals: https://turtleshellrentals.com/

Connect with Jeff Peterson:

• Instagram: https://www.instagram.com/jeff.peterson.scl/
• LinkedIn: http://linkedin.com/in/jeff-peterson-b4a4534

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