In this episode of The Multifamily Marketers Podcast, we dive deep into the world of Online Reputation Management (ORM) and its growing impact on leasing performance. From Google reviews to ORA® scores, we explore how today's renters make decisions based on perception—and how a strong online presence can win leases even against better-priced competitors.

You'll learn:

• What ORM really means in multifamily

• How reputation directly affects occupancy and leasing velocity

• Which review platforms matter most—and why

• Tips for generating authentic reviews without sounding forced

• How top-performing companies like Bozzuto and Camden lead with reputation

• Real examples of turning around negative reviews and using feedback to drive operations

Whether your community has a stellar online presence or needs a serious reputation reset, this episode offers actionable insights you can use to start improving today.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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Is your property's first impression losing leases before prospects even click? In this episode, Josh Grillo and Caroline Mills break down the concept of digital curb appeal—what it is, why it matters, and how to instantly improve yours.

You'll learn:

• The 5 core elements of digital curb appeal (and where most communities go wrong)

• How poor photos and outdated listings are costing you leads

• A simple 5-point checklist to audit your own digital presence

• Caroline's rapid-fire takes on what works—and what doesn't—in multifamily marketing

If you're looking to turn more online views into signed leases, this one's a must-listen.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!

Welcome to The Multifamily Marketers Podcast! In this intro episode, Josh Grillo shares what the show is about, who it's for, and what to expect. From branding to digital strategy, get quick, actionable insights every Wednesday to help you lease faster and market smarter.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!