Welcome to another episode of The Multifamily Podcast with Ronn and Martin powered by ApartmentSEO.com. Today we're joined by someone who's been pushing innovation in multifamily long before AI became today's hottest topic. Windell Mollenido is the VP of Marketing and Technology at The REMM Group with nearly two decades of experience spanning digital marketing, websites, SEO, paid search, operations, customer experience, and business strategy. One thing I really appreciate about Windell is that he doesn't chase technology just because it's new. He evaluates it through the lens of ROI, operations, customer experience, and business outcomes — which is exactly how AI should be approached.