How do you build a global B2B marketing strategy that actually works? 🌍

In this episode, Nicola Calabrese sits down with Charlotte Jaakola, CCO of Advance B2B, to unpack the real challenges and opportunities SaaS companies face when expanding internationally. Together, they explore:

✨ Market entry done right — why defining your Ideal Customer Profile (ICP) for each new market is crucial, and how cultural nuances can completely reshape your go-to-market strategy.

⚠️ Pitfalls in multilingual growth — the common mistakes SaaS leaders make when scaling abroad, from underestimating budgets to expecting instant traction.

🗣️ Beyond translation — why simply translating your content won’t cut it, and how thoughtful localization builds real trust with new audiences.

🤖 AI in international marketing — how tools and AI agents can speed up research, testing, and scaling, while still needing a human touch to capture brand voice and authenticity.

Links & Contacts:

🔗 Charlotte Jaakola on LinkedIn: https://www.linkedin.com/in/charlottejaakola

🌐 Advance B2B website: https://www.advanceb2b.com

🌍 Undertow: https://www.undertowlanguages.com

How do B2B SaaS companies expand internationally without falling into the “just translate it” trap?

In this conversation with Ton Dobbe, we dig into why localization is far more than language, how to build momentum in new markets, and the mindset shift from minimum viable to minimum remarkable product. We unpack Ton’s Remarkable Effect framework, starting with the value foundation, then viability and volume, to sharpen positioning, shorten sales cycles, and win premium deals even in greenfield markets.

Expect war stories, practical tactics like “sell the idea, not the product,” and how to find your early fans using psychographics—not just firmographics. 🌍🚀

🧭 About our guest:

Ton Dobbe is the founder of Value Inspiration, author of The Remarkable Effect, and host of the Tech-Entrepreneur on a Mission podcast. He helps B2B software leaders create defensible differentiation and market momentum. 💡

Value Inspiration

💬 Get in touch

Contact Ton: https://www.linkedin.com/in/tondobbe/

Value Inspiration: https://valueinspiration.com/

Contact Undertow: undertowlanguages.com/contact-us🤝

🧩 Highlights

Localization ≠ translation: think regulations, integrations, go-to-market, support & implementation across countries.

Focus on where you create desirable value and aim to be different, not just better.

Shorten sales cycles by selling the outcome and building sales confidence around clear differentiation.

In a world of AI-amplified noise and shrinking product half-lives, surprise the market and hit the right nerve. ⚡

🌍 Unlock the secrets to international success in the latest episode of The Multilingual Content Podcast! 🎧 Join host Nicola Calabrese as she dives deep into the art of pricing strategies with industry expert Kris, co-founder of Valueships. Discover how to leverage market research, understand purchasing power, and adapt your pricing models to conquer new markets with confidence. 🚀

This episode is a must-listen for:

👩‍💼 B2B SaaS founders

🧑‍💻 Product managers & product marketing managers

📈 Marketing managers & localization managers

Learn how to:

💱 Use the Purchasing Power Index (PPI)

💶 Adopt local currencies effectively

🧾 Build localized billing systems that enhance user trust

🧠 Kris shares invaluable insights on aligning pricing with regional behaviors and market trends.

✨ Key takeaways include:

🔍 Smart methods for conducting market research & understanding regional price sensitivities

📊 Why KPIs like ARPU and expansion revenue matter

🌐 How cultural factors & local competitors shape your global strategy

⚠️ Common pitfalls to avoid—and actionable steps to go global smoothly

Featuring Kris’s rich experience and tactical advice on tools and frameworks, this episode will equip you with everything you need to optimize pricing and drive international growth. 🌱

👤 Connect with Kris on LinkedIn: https://www.linkedin.com/in/krzysztof-szyszkiewicz/

🌐 Learn more about Valueships https://www.valueships.com/

Whether you’re a seasoned exec or a budding entrepreneur, this conversation is packed with practical tips and strategic insights.

👉 Tune in now to level up your international pricing strategy! 💡

In this exciting episode of the Multilingual Content Podcast, host Nicola Calabrese sits down with Gilles Bertaux, CEO and co-founder of Livestorm, the leading webinar platform.

Gilles shares how Livestorm evolved from a college project into an eight-figure global company. Learn how their focus on small-scale, self-service innovation and smart language choices helped them scale rapidly during the COVID-19 pandemic. He also breaks down the real-life challenges of going global, including the bold move to prioritize English both internally and externally—despite their French roots.

Here’s what we cover:

🟢 The impact of multilingual marketing and product localization

🟢 Customer-led translation strategies that saved time and budget

🟢 How AI is shaping the future of live captioning and voice translation

🟢 Why cultural understanding is just as important as language skills in sales and support

🟢 Lessons learned from what worked—and what didn’t—along the way

Whether you’re a SaaS founder, product manager, or localization lead, you’ll walk away with practical tips to guide your own global growth.

🎧 Tune in and get inspired by Livestorm’s journey and insights you can put into action.

🚀 Product-led sales meets global growth! In this episode, we sit down with Vincent Jong, former founder of FunnelFox and CPO at Dealfront, to unpack how combining automation with sales teams can accelerate international expansion. 🌍

Vincent shares his experience building and scaling B2B SaaS products, the pros and cons of product-led sales when entering new markets, and how localization (yes, even language and currency!) can impact conversion. 🧩💡

We also dive into:

🗣️ When to localize your product

🧪 Why “start small” is the smartest global strategy

📈 How product usage predicts retention

Whether you’re a SaaS founder, product leader, or marketer thinking about global growth, this one’s for you. 🎧

👉 Connect with Vincent Jong on LinkedIn to continue the conversation.

💬 Want to explore how Undertow can support your international growth? Reach out to us at undertow.co or drop us a message. We’d love to chat!

Going global? Don’t make the classic mistake of copy-pasting your English content. In this episode of Global SaaS Focus, Nicola Calabrese (Undertow) talks with Clément Dumont (The Growth Syndicate) about how to localize SEO with purpose—and avoid the traps that tank performance abroad.

🎯 What you’ll learn:

Why translating everything is a waste of time and money

How to localize the right pages first for revenue impact 💰

Why keyword intent varies by country (not just language!)

Tips to scale SEO that builds trust and ranks globally

A must-listen for SaaS marketers, SEO leads, and growth teams.

👉 Follow Global SaaS Focus for more insights on going global.

#SEO #Localization #SaaSMarketing #GlobalExpansion #B2BSaaS # B2BSaaS

Ready to take your B2B SaaS global? In this episode of The Multilingual Content Podcast, Nicola Calabrese sits down with localization expert Émilie Némorin (ex-Booking.com, Adidas, Zoom) to break down how localization can drive growth—not just add costs.

Discover how to:

Turn localization into a revenue enabler

Collaborate effectively across product, marketing, and engineering

Integrate localization early in the product lifecycle

Automate workflows and track real impact with meaningful metrics

Émilie shares real-world strategies for building cross-functional alignment, proactive communication, and internationalization best practices.

Perfect for founders, product managers, and marketing leaders looking to scale globally with smarter multilingual content strategies.

🎧 Tune in now and level up your global game.

Should you localize your product and marketing content, or is English enough? 🌍 In this episode, Nicola Calabrese (Undertow) is joined by Clément Dumont, co-founder of The Growth Syndicate, to explore the real-world challenges and strategies behind SaaS localization in international markets.

With experience working across Europe and the US, Clément shares insights on when localization is necessary, how user expectations vary across countries, and which markets are more accepting of English-only content. 🇫🇷🇪🇸🇳🇱

💡 Why localization matters more in Southern and Central Europe than in the Nordics or the Netherlands

📋 How verticals like healthcare and finance leave no room for English-only strategies

🧪 When it's smart to delay product localization and how to test if it’s holding you back

🔍 The surprising ways users "hack" around missing local language support

👨‍💻 Why developers may not care about translated docs but marketers definitely do

If you're expanding your B2B SaaS business internationally, this episode will help you navigate the gray areas of localization so you can scale smarter and faster 🚀

🎧 Listen now and follow Global SaaS Focus for more expert insights on going global with confidence

🌍 Going Global: Multilingual Content & International Expansion with Tamara Ceman 🚀

In this episode of The Multilingual Content Podcast, host Nicola Calabrese sits down with Tamara Ceman, a seasoned marketing director in B2B SaaS, to explore the challenges and opportunities of international expansion and multilingual content strategy. 🎯

Tamara's career journey is anything but conventional—starting as a copywriter and evolving into a leader in Voice of the Customer programs for industry giants like Microsoft. She shares insider strategies on product-led growth (PLG), localization, and global marketing that every founder, product manager, and marketer should know.

✨ Key Takeaways:

✅ Identifying Viable International Markets – How to assess market readiness for PLG success.

✅ Localization Beyond Language – A holistic approach that includes design, onboarding, and messaging.

✅ Competitive Analysis – Researching competitors to carve out your unique positioning.

✅ Pricing & Compliance – Navigating the complexities of international pricing and regulations.

✅ AI in Localization – How AI is shaping (and sometimes falling short in) multilingual content.

Tamara’s expertise offers a roadmap for global success, ensuring a seamless user experience across regions.

🎧 Tune in now for actionable insights on taking your B2B SaaS company global!

📩 Connect with Tamara: https://www.linkedin.com/in/tamaraceman/

🌐 Learn more about Undertow: undertowlanguages.com

Can you scale globally without localizing everything from day one? 🌍

In this episode, Clément Dumont, co-founder of The Growth Syndicate, joins us to explore how SaaS companies can balance the efficiency of English-first products with the expectations of local users. We dive into what it takes to go international in a lean, strategic way without skipping the groundwork.

🎯 Topics we cover:

🔍 Spotting early traction in new markets

🧩 Minimum viable localization: what it is and why it matters

💬 When it’s okay to keep your product in English (and when it’s not)

🧠 How buyer and user expectations differ across regions

🧪 Testing messaging, sales, and hiring before going all-in

If you're building or expanding a B2B SaaS product, this episode is packed with insights to help you localize smart, scale efficiently, and serve global users better 🚀

👉 Follow the show for more practical conversations on growing SaaS businesses internationally.