# 34 - The 5 Must-Have Lists For Your HubSpot portal

Are you a HubSpot user? Chief Executive Officer, Adam Steinhardt and social media expert, Zaahn Johnson discover the five different List that every HubSpot portal should have. Let's investigate some must have lists for your HubSpot portal. The customer lifecycle stage list This is a must have where you have the list of your clients this allows you to quickly push out the latest news about your organisation to customers that are familiar with you. This can also be used with the HubSpot smart fields, which allow you to provide different content to different lists.   Number of Opened Email Lists. Create a list from the opened emails by contacts in your HubSpot Portal is a powerful tool. This shows the number of emails that your customers have opened. 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like.  (Content Marketing Institute, 2015) (Source: https://www.hubspot.com/marketing-statistics) Number of Website Pages visited. A powerful inbound marketing lead nurturing list is building the number of website pages that your customers have visited. This provides you with the real understanding of who has been on your website and allows you to segment your customers into a meaningful sales funnel. Discover why MOFU is important to your lead nurturing process.  Building Twitter Lists. Is Zaahn Johnson social media expert talks about the using Twitter and lists, built with the power of the HubSpot progressive polling forms. This is inbound marketing working at its best. Find out how Inbound marketing can power a lead generating website.  Creating content marketing that tracks your results in the chance to learn more and more about the prospect As such you can make a list and follow those people that have filled out the Twitter property. 90 Day Rengagement We also build lists of contacts who have not been on your website for 90 days, which then allows you to enrol them into a workflow and send them to welcome back emails. {{cta('36387539-030e-4ead-a1f5-e06fb1f2f815')}} We investigate the new features movie that HubSpot has created to show off the new features in the platform. As part of our HubSpot feature requests, we would like to sort the blog listings. Zaahn has the innovative idea for HubSpot to integrate Canva, the powerful web-based graphic tool. We applaude HubSpot in their use of surveys to get feedback on the platform. To finish off this episode of HubnSpoke, we investigate the growthbot.net tool invented by the founder of Dharmesh Shah by artificial intelligence can make marketing easier and more powerful. Zaahn talks up the power of Pinterest as a way to get great ideas for creating content.