The Digital Download Podcast

The Myth of Hard Work: Why Your Sales Activity is Killing Your Growth


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Join the conversation where the panel addresses common pitfalls of traditional sales KPIs and reveals why measuring activity alone — such as the number of cold calls or outbound emails — is no longer enough in today's virtual selling landscape. Drawing from personal stories and fresh industry data, including insights from the 2025 6Sense report, the hosts show how buyers now move through the majority of their purchase process before even engaging with a salesperson. This means your sales results depend on building trust and demonstrating value, not just staying busy.

The episode also highlights how traditional approaches — cadences, dashboards, activity quotas — can lead to burnout or even erode trust with potential clients. Discover how you can leverage digital tools to nurture leads at scale, stay front-of-mind with prospects, and position yourself as a trusted advisor in your niche. Whether you’re a sales leader looking for quick wins or a rep wanting to break free from ineffective routines, this podcast offers clear steps for adapting to how buyers operate in 2025.

Gain a clear understanding of the modern sales process, how to manage short-term pressure while shifting toward long-term relationship-building, and the simple but powerful tactics successful sales professionals use to create genuine, scalable trust. With relevant real-world examples and honest advice, this episode arms you with a value-based sales mindset for the digital marketplace.

Highlights -

07:21 "Strategic Selling Over Blind Marketing"

14:50 "Building Meaningful Business Connections"

34:58 "Engaging Connections Through Conversation"

39:03 "Build Influence Through Content"

49:35 "Sales Metrics and Engagement Strategy"

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!

You can find a link to our next scheduled live show at https://DigitalDownload.live

#SalesKPIs #DigitalTrustBuilding #VirtualSelling #LinkedInSalesStrategy #ModernSalesMetrics #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com
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The Digital Download PodcastBy Digital Download