In our kickoff episode, we interview Jon Westover, Email and Marketing Operations Expert and Co-Founder @ Voltage Marketing. 

In this interview we cover:

- How Marketing Operations has changed dramatically over the last 4 years. 

- The pitfalls of the never-ending pursuit of a perfect attribution model.

- How to define Marketing Operations and the intrinsic value it provides to your organization.

- How to align your communication with how your leadership defines value.

- The 'ideal state' of personalization and automation and how far it actually is from reality. 

Follow Jon Westover on Linkedin or see what he's working on at https://www.voltagemarketinggroup.com/

Watch the video version of this episode on YouTube.

To see clips and additional insight from this episode, follow Cameron Warren on Linkedin.