Mullooly Asset Management

The Naive Diversification Heuristic in 401k’s


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If you’ve ever eaten at a buffet, you probably know what the naive diversification heuristic is without even realizing it. Let me explain. When I visit a buffet, I end up taking a little bit of everything so I don’t miss out on the restaurant’s best dish. It always seems like a reasonable way to […]
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Mullooly Asset ManagementBy Mullooly Asset Management

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