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At Stellar (www.hiStellar.com), we help ambitious founders incorporate their companies. And as someone who came from the world of branding and public relations… I have a deep appreciation for good names.

I love hearing the stories behind the names, of the many startups that I meet.

That’s why I started this podcast — to interview founders about their Product and Company Names… what they mean, and how they came about. What inspired the names? What other names they considered, and why they eventually chose what they did.

Business

Entrepreneurship

At Stellar (www.hiStellar.com), we help ambitious founders incorporate their companies. And as someone who came from the world of branding and public relations… I have a deep appreciation for good names. I love hearing the stories behind the names, of the many startups that I meet. That’s why I started this podcast — to interview founders about their Product and Company Names… what they mean, and how they came about. What inspired the names? What other names they considered, and why they eventually chose what they did.

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The Naming Convention

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