The Nano Effect

Landon drops a cold-open pitch on InnerPlant—the Davis startup coding soy and corn to fluoresce when disease hits—and Clark plays skeptic farmer on whether sentinel plots and a couple bucks an acre beat scouting in a tight farm economy. They unpack the $30 million raise, the John Deere bench, the TIME “Best Inventions” blurb that isn’t quite the glowing-petunia cover, and the very real Phase Two question of putting that gene in every bag without turning high-fructose corn syrup into a night-light. Scorecard: the biosensor idea is coming; this particular company gets a six, a hat tip, and a hard pass on writing the check—plus a reminder that “will my Fritos glow?” is a branding problem you have to nail before you go broadacre.

In this episode of The Nano Effect, Clark Bell and Landon Bunderson tour every headquarters Nano Yield has occupied, from a borrowed Lehi “War Room” conference table where the company was named to their brand-new 45,000-square-foot Sandy facility they proudly call the Dub. Along the way they revisit upstairs lodger life, a shared forklift, a makeshift greenhouse the Salt Lake Tribune politely labeled “makeshift,” and the day bankers inspected eight lonely pallets and wondered if the whole operation was a joke. It’s a wry reminder that growing up in public means entertaining billion-dollar executives while someone pees in the only bathroom, until you finally earn enough square footage, extra bathrooms, and a demising wall to drown out the baby-seal labeler.

Join Clark and Landon as they reflect on the journey of Nano Yield, exploring international markets, innovative cropping systems, and the future of agriculture. This episode offers insights into global agricultural practices, nanotechnology applications, and entrepreneurial spirit in farming.

What is going on?? Have you noticed the world is a little bit crazy right now? This episode explores the current state of the fertilizer market, its impact on agriculture, and the future of innovation and policy in farming. With insights into market fluctuations, government policies, and technological advancements, it offers a comprehensive view for farmers and industry stakeholders.

Landon and Clark explore innovative ideas to improve agriculture, from new crops and regulation reforms to automation and farm education, aiming to boost sustainability and profitability.

Join Landon and Clark as they share their foundational memories in agriculture, exploring how early experiences shape passion and understanding of farming. This episode delves into personal stories, lessons learned, and the future of agriculture. Some life lessons can only be learned on the farm.

In this episode, Clark and Landon discuss the significance of headquarters location for agricultural technology companies, using various case studies to illustrate their points. They explore the moves of companies like Phospholutions and Indigo Ag, highlighting the impact of geography on business success. The conversation also touches on the advantages of being based in small towns versus larger cities, and the unique culture of ag tech startups in Utah.

In this episode, Clark and Landon explore the future of agriculture, focusing on the critical roles of phosphate and nitrogen in farming. They discuss the challenges and innovations in fertilizer production, the importance of precision agriculture, and the paradox faced by modern farmers who must balance productivity with sustainability. The conversation highlights the potential for new technologies and practices to address these challenges and ensure food security in the future.

In this episode, the hosts discuss the journey of NanoYield and its unique funding partners, referred to as the 'Sod Fathers.' They delve into the economics of sod farming, the diverse ventures of the sod farmers, and the lessons learned from these entrepreneurial investors. The conversation highlights the significance of innovation in sod farming and the global perspective of sod farmers, showcasing their impact on the industry and the entrepreneurial spirit that drives them.

We are continuing along with the amazing Nano Yield story. We've gone from concept to mobile mixing laboratories. How do we continue to move the business forward? Clark and Landon go over some of their biggest, non-scientific breakthroughs yet as the history of this amazing companies continues to unfold. Also, make sure and answer your primary investors with confidence!