Elevate and Execute — Episode: The NAR Settlement, Steering, and What the New Rules Really Mean

Hosts: Kyle Fernandez, Brian Preston, David Ounanian**

Episode Summary

In this detailed and highly relevant episode, the guys break down the NAR settlement, the removal of buyer-agent compensation from the MLS, and what the shifting real estate landscape will look like for buyers, sellers, and agents.

They begin with a conversation about inventory shortages and why balanced markets may never return. From there, they unpack the class-action lawsuit that led to the NAR settlement, why MLS platforms must remove published buyer-side compensation, and how that change is creating confusion—and opportunity—across the industry.

The hosts walk through real examples of steering, commission misconceptions, and how cooperating compensation has traditionally worked behind the scenes. They explain what will change on July 15th, why buyer’s agency agreements will become mandatory before showings, and how seasoned agents will use this moment to gain market share while others exit the business.

The episode wraps with a personal update as the guys discuss 75 Hard, mental toughness, discipline, and the physical transformations they’ve experienced through the program.

What You’ll Learn

• Why inventory remains at crisis levels and isn’t projected to recover soon
• What the NAR settlement actually says—and what the headlines got wrong
• Why buyer-agent compensation is being removed from the MLS and how that affects showings
• How “steering” became a focal point in the lawsuit
• What cooperating commissions looked like before, and what changes July 15th
• Why buyer agency agreements will now be required before touring any home
• How experienced agents will differentiate themselves in a post-settlement landscape
• Why discount listings (2% or less) often produce poor outcomes
• How low-priced properties shift the conversation around minimum commissions
• Why many agents may leave the business—and why that creates opportunity
• Mental toughness lessons from completing 75 Hard, including discipline, routine, and health improvements

Notable Quotes“There’s no event we can predict that’s going to suddenly pour inventory back into this market.”“Steering was the heart of the lawsuit—agents choosing homes based on the payout, not the buyer’s needs.”“Good agents will always be able to justify their value.”“This isn’t a diet program. It’s a mental toughness program.”“You get what you pay for—especially in real estate.”Subscribe & Review

If this episode helped clarify the NAR settlement or gave you new insight into how the industry is evolving, hit subscribe, leave a review, and share it with a fellow agent or homeowner trying to navigate the changes.

Follow Elevate & Execute for weekly conversations about real estate, business growth, and building a disciplined life.