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A thousand visits a week, through to adjusting in the back of a van. We go through the various models and what is actually possible in this profession.
We had some heat in the comments from coaches who view lean as a scarcity mindset, so in this one we clear up what lean actually is. Hint: it is a practice so good people ask how you do it.
The only advice anyone seems to give chiropractors is increase your lifetime value. It is not wrong. It is just missing the most important variable, the person doing the work.
Two untested variables. One expensive mistake. Why hiring an associate and a marketing agency at the same time is the fastest way to go broke.
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