Welcome to The Natural Gist – a new biweekly series featuring hot takes in a short and sweet format. Each episode explores current questions and industry issues with your favorite co-hosts and notable guests.  

Our first question is: where’s the data on women? 

While the CPG industry is championing the long-neglected category of women’s health, female-centric research is scrambling to catch up with the times. Though researchers continue to expand the foundation of women-focused research, gender parity in the research world is still an aspiration.  

In our inaugural episode of The Natural Gist, co-host Jessica Rubino and guest Dr. Susan Kleiner of High Performance Nutrition highlight the wealth of opportunity in today’s market women’s health market. Catch this compact conversation to discover key areas of innovation and potential formulations for a more equitable future.