Todd Pauli of 24 Stories Marketing (https://www.24storiesmarketing.com/) and Maggie Jaqua of WholeFoods Magazine talk with Naji Abumrad, MD, FACS, Professor of Surgery at the Vanderbilt University School of Medicine and Chairman of Nirvana Water Sciences Scientific Advisory Board. Tune in to learn about the science behind HMB (β-hydroxy β-methylbutyrate) for muscle wellness, and about the first-ever water soluble formula of HMB.

This podcast is sponsored by Nirvana Water Sciences.

Learn more about them here: https://www.nirvanawatersciences.com/

Todd Pauli of 24 Stories Marketing (https://www.24storiesmarketing.com/) and Heather Wainer of WholeFoods Magazine touch base with Shaheen Majeed to find out what the industry veteran is up to now. Tune in to hear about Shaheen's new role as CEO of three key subsidiaries of BGG World (BGG) (http://bggworld.com/), plus more of the positive goals and projects that are helping to make a difference in the industry. And don't miss their forecast for what's to come for the industry as a whole in the years ahead.

Read the news about Shaheen's appointment here: https://wholefoodsmagazine.com/news/supplier/shaheen-majeed-appointed-ceo-of-bgg-americas-subsidiaries/

Todd Pauli of 24 Stories Marketing (https://www.24storiesmarketing.com/) and Maggie Jaqua of WholeFoods Magazine take a look at the beauty-from-within boom with Karin Hermoni, Ph.D., Head of Product at Lycored (https://www.lycored.com/). Tune in for insights into the future of ingestible skincare and the importance of skin immunity. Plus, learn about the science-backed branded ingredient Lumenato, a natural mix of nutrients from golden tomatoes, intended to harness nature’s power to help skin work its hardest from the inside out.

Looking for more info on this Non-GMO Project Verified, Allergen-Free Certified, Certified Kosher, Certified Halal ingredient? Lycored has created a microsite specifically to help you learn more, which you can access here: https://wholefoodsmagazine.com/retail...

This podcast is sponsored by Lycored. Learn more about them here: https://www.lycored.com/

Todd Pauli of 24 Stories Marketing (https://www.24storiesmarketing.com/) and Maggie Jaqua of WholeFoods Magazine take a look at what's in store for 2022 with Gene Bruno, Vice President of Scientific and Regulatory Affairs for Twinlab Consolidation Corporation and Professor of Nutraceutical Science for Huntington University of Health Sciences.

A few of the highlights you won’t want to miss:

4:00 - Immune support nutraceuticals to watch.

9:15 - Gene's forecast on the interest in immune support products post-COVID...plus the opportunity for retailers.

11:15 - A look at science-based helpers for achieving and maintaining a healthy weight.

20:00 - Need-to-know info on "the trend that's not going away anytime soon"

24:00 - How collagen can help with the most visible signs of aging, and a caution on formulations to help ensure a quality product.

This video was sponsored by Twinlab Consolidation Corporation. Learn more about them here: https://www.twinlab.com/

The beauty-from-within market is growing worldwide. Tune in to hear Todd Pauli of 24 Stories Marketing, Maggie Jaqua of WholeFoods Magazine, and Paul Sapsford, CEO of Keraplast Natural Innovation, discuss Keragen- IV, a vegetarian keratin in a digestible powder form. Learn about the latest science, opportunities for formulators, and more.

Connect with us!

Keraplast Natural Innovation: https://www.keraplast.com/

AIDP: https://aidp.com/

24 Stories Marketing: https://www.24storiesdigital.com/

This video was sponsored by AIDP.

Liked this? Try:

• The Natural View: The Story Behind the Supplement—Veg D3 (https://wholefoodsmagazine.com/news/m...)

• The Natural View: Kiwi Solutions for Digestive Health—Livaux & Actazin (https://wholefoodsmagazine.com/news/m...)

• The Natural View: The Story Behind Ayurvedic Herbs With a Focus on BacoMind (https://wholefoodsmagazine.com/news/m...)

"How do you help your brain to optimally function, within the given reality you are dealing with?"

Anurag Agarwal, CEO of Natural Remedies, answers this question with BacoMind. Natural Remedies has published 21 papers on bacopa, and has five clinical trials on the herb, including studies in children.

Join Agarwal, along with Todd Pauli of 24 Stories and Maggie Jaqua of WholeFoods Magazine, to find out what those papers have uncovered, what separates BacoMind from other similar products, and how Natural Remedies has supported its supplier farmers in recent times.

Connect with us! Natural Remedies: https://naturalremedieshumanhealth.com/ AIDP: https://aidp.com/

24 Stories Marketing: https://www.24storiesdigital.com/

This video sponsored by AIDP.

Get the scoop on 5 top trends from the SupplySide West show floor. Todd Pauli of 24 Stories Marketing (https://www.24storiesdigital.com/) and Maggie Jaqua of WholeFoods Magazine talk:

• Plant-based innovation

• Minor phytocannabinoids

• Sugar replacements

• Functional...everything

• What's new with collagen

Plus...we explore how branded ingredients are driving scientific advances and fostering consumer trust.

Tune in to hear Todd Pauli of 24 Stories Marketing, Maggie Jaqua from WholeFoods Magazine, and Chris Johnson, Managing Director, Anagenix, discuss the benefits of kiwi, and Anagenix kiwifruit-based ingredients.

Learn about the latest science, opportunities for formulators, and more.

This video was sponsored by AIDP.

In this episode of The Natural View, WholeFoods Content Director Maggie Jaqua gets the scoop on Fresh Thyme Market's initiative to improve the shopper experience with the help of ELI Code technology from Cornerstone for Natural.

Guests: Jonathan Lawrence, Senior Director of Grocery & Natural Living, Fresh Thyme Market David Williams, EVP of Business Development, Cornerstone for Natural

A few of the highlights you won’t want to miss:

3:45 - The opportunity Jonathan saw to help Fresh Thyme, and the brands they carry, tell their stories to consumers.

5:55 - Why Jonathan hopes more natural products retailers get involved in this initiative to help drive education.

12:10 - The new offering that can help brands and retailers as we head back to in-person trade shows.

To learn more, connect with David here: https://eli2.us/s/tff13ojz

Tune in to hear Todd Pauli of 24 Stories Marketing (https://www.24storiesdigital.com/), Maggie Jaqua from WholeFoods Magazine, and Arun Natarajan, President and Co-founder of Avlaan (https://www.avlaanpharma.com/), discuss the urgent need to combat global vitamin D deficiency—and the story of VegD3, a Vitamin D3 of 100% non-GMO plant origin that's helping a wider audience meet their D3 needs. Learn about the latest science on D3, opportunities for formulators, and more.

Plus, find The Natural View on Apple Podcasts (https://podcasts.apple.com/us/podcast... (https://open.spotify.com/show/7kNpGrg...)

This video was sponsored by AIDP. Find out more about them here: https://aidp.com/