It can be quite a privilege to know you cater to so many different industries and buyer personas. It shows the real need for your solution. Regpack has this privilege as they continue to see the demand and need for its online registration, payment, and user management system. Regpack's technology enables individualized registration packages, while seamlessly integrating online payments and providing a sophisticated yet intuitive user management platform. Marketing Director, Samantha Stone Avneri, joins us to discuss what it takes to serve these buyer personas. Through her years of experience, Samantha prioritizes personalization and the need for appropriate CTAs in order to increase conversions. As they serve different industries, personalization is critical to providing the best user experience.