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Mike speaks with Barry Urquhart, Consumer Behaviour Analyst & Managing Director of Marketing Focus, about the need to speed up traffic infringement notices.
Delays of two to three months in issuing fines fail to change driver behaviour, as offenders struggle to recall their actions, making the process seem more like a revenue-raising exercise. Studies on consumer behaviour emphasize that consequences must follow swiftly to be effective.
To improve road safety and reduce accidents, infringement notices should be issued within three weeks. Some argue that fines delayed beyond this should be withdrawn, withheld, or reissued as warnings.
With Australia facing poor productivity rates, streamlining traffic infringement processing is crucial. Responsibility should lie with policing authorities, ensuring greater transparency and accountability rather than leaving it to bureaucratic processes.
See omnystudio.com/listener for privacy information.
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Mike speaks with Barry Urquhart, Consumer Behaviour Analyst & Managing Director of Marketing Focus, about the need to speed up traffic infringement notices.
Delays of two to three months in issuing fines fail to change driver behaviour, as offenders struggle to recall their actions, making the process seem more like a revenue-raising exercise. Studies on consumer behaviour emphasize that consequences must follow swiftly to be effective.
To improve road safety and reduce accidents, infringement notices should be issued within three weeks. Some argue that fines delayed beyond this should be withdrawn, withheld, or reissued as warnings.
With Australia facing poor productivity rates, streamlining traffic infringement processing is crucial. Responsibility should lie with policing authorities, ensuring greater transparency and accountability rather than leaving it to bureaucratic processes.
See omnystudio.com/listener for privacy information.
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