In this episode of The Negotiation podcast, host Todd Embley is joined by Dean Diabate, an expert in the world of China e-commerce and Africa/EU-China trade relations. 

From his early career beginnings in Paris, Dean recounts his initial venture into China's burgeoning e-commerce sector, the pivotal transitions that led him to Alibaba, and the lessons he learned along the way.

A significant part of the conversation focuses on the opportunities for African industries on Chinese e-commerce platforms, which Dean helped drive as part of Alibaba’s eWTP program. Dean also discusses his experiences managing business development for the pet, beauty, and personal categories at Tmall Global, highlighting key consumption trends and growth opportunities for international brands in these categories. He also elaborates on why cross-border e-commerce has become a crucial channel for tapping into China’s vast consumer market.

Dean then addresses the major changes currently reshaping the e-commerce landscape and offers strategic advice on how brands can succeed in this evolving market. Finally, the discussion turns to his relocation to Bali, his thoughts on Indonesia's rising economy, and the vibrant e-commerce scene in Indonesia that is increasingly attractive to global brands.

Discussion Points:

Dean's transition from Paris to China and his early career milestones

His experiences and roles at Alibaba Group

Opportunities for African industries in Chinese e-commerce

Trends and growth in the Pet, Beauty, and Personal Care sectors on Tmall Global

The rise of cross-border e-commerce as a strategy for entering China

Current transformations in the global e-commerce landscape

Dean’s relocation to Bali and his current projects

Indonesia’s economic ascent and its e-commerce potential

In this episode of The Negotiation podcast, host Todd Embley is joined by Tom Parker, National CEO of the Australia China Business Council (ACBC), for an insightful discussion on the evolving dynamics of Australia-China relations and the expanding opportunities for Australian businesses in China. 

Tom begins by introducing ACBC, outlining its mission, membership, and the vital role it plays in supporting Australian businesses looking to enter or expand their presence in the Chinese market. He discusses recent positive shifts in the Australia-China relationship, including the significant impact of the Australian Prime Minister's state visit to China in November, and the recent removal of Chinese tariffs on Australian wine which marked a pivotal moment in improving trade relations.

The conversation then turns to the broader implications of these warming ties, identifying key growth opportunities for Australian companies in sectors beyond wine. Tom highlights the enduring popularity and positive reputation of Australian consumer brands in China, delving into why products from 'down under' resonate so well with Chinese consumers and which sectors are currently thriving.

From a domestic perspective, Tom shares insights into the sentiment of the Australian business community towards China, reflecting on the challenges and optimism prevalent among entrepreneurs and corporations. He also discusses the overarching message that ACBC is promoting within Australia to foster a supportive environment for bilateral cooperation.

Discussion Points:

• Overview of the Australia China Business Council and its mission
• Recent developments in Australia-China relations and their impact on trade
• The strategic significance of the Australian Prime Minister’s recent visit to China
• Growth opportunities for Australian companies in China post-tariff removal
• The enduring popularity of Australian consumer brands in China
• Sector-specific success stories of Australian brands in China
• Current sentiment among the Australian business community towards China
• Key messages from ACBC to Australian businesses

In this episode of The Negotiation podcast, host Todd Embley has an engaging conversation with Grace Wu, Director of Business for the Australia-China Culture and Language Advisory (ACCLA) and a notable lifestyle and education influencer on Little Red Book. Grace brings a unique perspective on the cultural and educational exchange between Australia and China, alongside insights from her influential presence on one of China's premier social media platforms.

Grace shares the story and mission of ACCLA, detailing the organization's efforts to bridge cultural and language gaps between Australia and China. She provides insightful data on the number of Chinese individuals pursuing studies and careers in Australia and places this in the context of global trends. Furthermore, Grace delves into the cultural adjustments and challenges faced by new arrivals in Australia, highlighting surprising and noteworthy observations.

Moving beyond her professional role, Grace discusses her journey into this field and her impactful work as an influencer on Little Red Book. She offers a glimpse into the content she shares with her audience, focusing on frequency and themes. Grace also provides an overview of Little Red Book, comparing it to Western social media platforms and discussing its unique place in the digital landscape.

The conversation also touches on the demographics of Grace's audience, both in Australia and China, and comments on recent Western interest in Chinese-style advice through Little Red Book.

Discussion Points:

• The mission and services offered by the ACCLA
• Trends in Chinese individuals going to Australia for study and work
• Cultural challenges faced by new arrivals in Australia
• Grace Wu's personal journey to her current roles
• Her experience and strategy as a Little Red Book influencer
• An introduction to Little Red Book and its comparison to Western platforms
• The geographic distribution of Grace's audience
• Western interest in Chinese netizens' style advice on Little Red Book
• The current state and future prospects of Australia-China relations

In this episode of The Negotiation podcast, host Todd Embley welcomes Gerald Hoe, Head of Global Marketplace ROW at Coupang, one of South Korea's premier e-commerce platforms. 

With its customer-centric and innovative approach, Coupang has cemented its position as a leader in the South Korean digital marketplace. Gerald provides a comprehensive overview of how Coupang has revolutionized the way Korean consumers shop online. He compares Coupang's robust ecosystem to other global internet giants, shedding light on its unique market position and the array of services that cater to a wide array of consumer needs.

The conversation delves into the specifics of the Coupang online retail app, highlighting its distinctive features and the wide range of benefits for both consumers and merchants. Gerald discusses the success behind the platform's intuitive design, seamless user experience, and fast delivery systems that address the modern consumer's needs. 

A significant focus is placed on the potential for international brands within the South Korean market, particularly given the country's success in exporting its own consumer brands. Gerald explores the growing appetite for overseas brands and outlines why Coupang is the ideal platform for international merchants looking to tap into this vibrant market.

Moreover, Gerald provides a blueprint for foreign brands aiming to enter the South Korean e-commerce space, including strategic insights into livestreaming e-commerce's popularity and the hottest consumer sectors driving consumption in South Korea. The episode offers a deep dive into the cultural and lifestyle trends shaping consumer behavior, providing valuable guidance for brands looking to make their mark.

Discussion Points:

• Overview of Coupang and its impact on South Korea's digital landscape
• Unique features of the Coupang retail app
• The market's appetite for importing international brands
• The advantages of becoming a merchant on Coupang
• Strategies for foreign brands entering the South Korean market
• The popularity and influence of live streaming e-commerce in South Korea
• Current consumer sectors and lifestyle trends driving consumption

In this episode of The Negotiation podcast, host Todd Embley is joined by Leif Rogers and Gino Gordon of Red Phoenix Entertainment, a sports marketing agency facilitating the expansion of North American sports, athletes, and franchises into Asian markets. Leif, the Founder and CEO, alongside Gino, Chief Strategy Officer, share their unique insights and experiences in bridging sports cultures across continents.

The conversation further explores the popularity of North American sports in China, with Leif providing an analysis of Chinese viewership trends, including interest in events like the Super Bowl and the particular appeal of various sports and athletes. Gino—who previously played professional American football in Japan—contrasts these insights by discussing the sports landscape in Japan, noting the differences and similarities with China. He also shares his perspective on the Shohei Ohtani phenomenon and its broader implications for sports marketing and athlete endorsements.

Leif discusses the intricacies of international sports sponsorships, exemplified by the partnership between LingLong Tire and the Tampa Bay Lightning, delving into hockey's growing popularity in China. He reflects on the NHL's past engagement in China and offers strategic advice for future endeavours, emphasizing the potential missed opportunities and advocating for a more aggressive re-entry into the Chinese market.

Together, Leif and Gino highlight notable campaigns and the commercial prospects surrounding the upcoming Summer Olympics. They conclude with a compelling argument for why Western sports entities and athletes should consider Asia as a fertile ground for growth, underlining the vast opportunities awaiting in this dynamic market.

Discussion Points:

• The founding and mission of Red Phoenix Entertainment
• Gino's transition from professional football in Japan to sports marketing
• The popularity of North American sports in China and the Super Bowl's reception
• Differences in the sports landscape between Japan and China
• The impact of Shohei Ohtani's move to the Dodgers and sports marketing dynamics in Japan
• The partnership between LingLong Tire and the Tampa Bay Lightning and hockey's popularity in China
• The NHL's engagement strategy in China and potential future directions
• Notable campaigns and the role of individual athletes in expanding into the Asian market
• Commercial opportunities around the upcoming Summer Olympics
• The value proposition for sports entities and athletes eyeing expansion into Asia 

Global skiing participation is on the decline—but in one crucial market, skiing is perhaps the hottest recreational pastime, with millions of people taking up the sport in the last few years. 

That market is China. In this episode of The Negotiation, host Todd Embley welcomes back Justin Downes, who has led efforts to develop snow resorts across China over the last two decades. 

As President of Axis Leisure Management, Justin has played a crucial role in growing China’s ski industry and developing the infrastructure for the 2022 Winter Olympics in Beijing. He is the pre-eminent expert on China’s ski industry.  

Justin provides an overview of his work in the Chinese ski industry, detailing its development and operational challenges. He analyzes the current state of skiing in China, including participation rates and the number of skiing venues, which both rank among the highest in the world. He also looks at the average Chinese skier, including income levels, where they live, how often they ski, and the drivers behind broader participation.

Reflecting on the 2022 Beijing Olympics, Downes shares insights on its impact on China's ski industry. He discusses the state of elite competitive skiing in China post-Olympics, the performance of Chinese athletes in international competitions, and the significance of China hosting the recent FIS Freestyle World Cup.

The episode also explores developments in resort construction and the potential for China to emerge as an international skiing destination. Additionally, Downes assesses opportunities for ski equipment and winter apparel brands in the Chinese market.

Listen to this episode for an in-depth discussion on the growth and future of skiing in China with industry expert Justin Downes.

Discussion Points:

• Justin Downes' role in developing China's ski industry
• Overview of skiing in China, including participation and venue comparisons globally
• The 23-24 ski season's success in China
• Demographics and characteristics of the average Chinese skier
• Impact of the 2022 Beijing Olympics on the ski industry
• The state of elite competitive skiing in China and notable athletes
• The FIS Freestyle World Cup in China
• Trends in ski resort development and indoor skiing facilities
• China's potential as a skiing destination
• Opportunities for ski equipment and winter apparel brands in China

In our latest episode of The Negotiation podcast, we're excited to welcome back Mark Dreyer, a luminary in the world of sports in China. 

With the Paris Olympics on the horizon, Mark gives us a sneak peek into the key stories and athletes poised to make headlines for China in the upcoming summer games, and whether China is expected to dominate the medal table. 

Mark highlights the feel-good story of Zheng Qingwen and her remarkable performance at the Australian Open, as well as the rising popularity of F1 racing in China, evidenced by the anticipation surrounding the Shanghai F1 and the hype around homegrown talent Zhou Guanyu.

Additionally, we touch upon the cultural phenomenon of Lionel Messi’s stardom in China and the recent drama surrounding him sitting out a friendly match in Hong Kong. Mark also provides insights into the current state of Chinese men's and women's football. 

Finally, Mark highlights the noticeable upswing in recreational sports participation fueled by a growing focus on health and wellness, including the explosion in ski participation in the wake of the 2022 Beijing Olympics.

Join host Todd Embley and guest Mark Dreyer for a comprehensive exploration of China's dynamic sports landscape in this must-listen episode of The Negotiation.

Discussion Points:

• High-level takeaways from the 2022 Beijing Olympics and its impact on China
• The burgeoning ski scene in China, from elite competition success to recreational skiing
• Insights into China's performance and expectations for the Paris Olympics
• The inspiring journey of Zheng Qingwen at the Australian Open
• The growing popularity of F1 racing in China, spotlighting the Shanghai F1 event
• Messi’s recent PR crisis around a Hong Kong-friendly match
• The current landscape of Chinese men's and women's football
• The rise in recreational sports participation among the Chinese population
• Notable recreational sports gaining traction in China

In this episode of The Negotiation podcast, we're excited to have Crystal Tai, Senior Managing Editor at Jing Daily, rejoin us for a deep dive into evolving fashion and lifestyle trends in China. 

Jing Daily is the premier source for insights into China's digital consumption trends and luxury market, and Crystal brings her extensive expertise back to our listeners, offering a fresh perspective on what's currently shaping the market.

Crystal brings us up to speed on the burgeoning popularity of Canadian athleisure and winterwear brands within China. She discusses the impressive traction gained by giants like Lululemon, Canada Goose, and Arc’teryx, alongside smaller players such as Rudsak and Nobis. Her recent analysis sheds light on how the changing lifestyles of Chinese consumers are driving demand in this space. She also explores whether functionality trumps fashion in this sector and what this burgeoning demand signifies for Canadian brands across other market segments.

Moreover, Crystal provides an exclusive overview of five fashion trends poised to dominate 2024, offering valuable insights for brands aiming to connect with Chinese consumers. From the revival of “Chinese style” to trends like Asian Baby Girl, Kidulthood, Quiet Luxury, and the nostalgic return of Y2K fashion, she unpacks the cultural shifts and societal changes driving these trends. Each trend reflects a nuanced understanding of the evolving priorities among Chinese consumers, underscoring the importance for brands to stay ahead of the curve.

Additionally, Crystal shares her latest findings on Chinese tourism and travel consumption trends. With over a year passed since the lifting of Covid restrictions, she paints a vivid picture of the current tourism market in China. Where are Chinese tourists heading, and what motivates their travel choices now? Crystal's reporting offers a comprehensive look at the post-pandemic recovery of the tourism sector and the new destinations capturing the imagination of Chinese travellers.

Join host Todd Embley and Crystal Tai for this insightful conversation, exploring the intersection of culture, lifestyle, and consumer behaviour in China's dynamic market. 

Whether you're a brand looking to navigate the complexities of the Chinese market or simply keen on understanding the latest trends, this episode promises a wealth of knowledge and intriguing discussions.

Key Discussion Points

·      The increasing popularity of Canadian athleisure and winterwear brands in China

·      The impact of changing lifestyles on consumer preferences in China

·      The balance between functionality and fashion in the athleisure and winterwear market

·      The significance of Canadian brands in China and their influence across various sectors

·      An overview of Jing Daily as a premier source for luxury, retail, and lifestyle trends in China

·      The five fashion trends set to shape 2024 and their reflection on societal changes in China

·      The revival of the "new Chinese style" and its cultural implications

·      Insights into trends such as Asian Baby Girl, Kidulthood, Quiet Luxury, and Y2K fashion

·      The evolution of Chinese tourism and travel consumption post-Covid restrictions

·      Destination preferences among Chinese tourists and the motivations behind their travel choices

In this episode of The Negotiation, Todd sits down with Filip Zieliński, a seasoned entrepreneur and long-time China resident with a wealth of experience across various industries, including green energy, tech, F&B, retail, and education.

The conversation starts with a deep dive into China’s booming green energy space. Filip has had a front-row seat to China’s EV revolution - shaking up the global auto industry - through his work for Green Cell, a leading green battery company. 

Filip also shares details on his latest venture, which aims to help Chinese students gain admission to top global universities. He breaks down how China’s engagement with international education has changed in recent years with the disruptions of the pandemic and a more mature “consumer” of international education opportunities.

Finally, we deep dive into China’s rapidly evolving startup ecosystem. Filip has an optimistic view of China’s start-up scene and highlights several sectors primed for significant growth, especially in biotech and hard tech. 

Listeners will find much to learn from Filip's fascinating business journey in China.

Topics Discussed and Key Points: 

• A glimpse into China's green energy and education sectors.
• The allure of Shenzhen and China's diverse local business environments.
• Green Cell and the electric vehicle revolution in China.
• Entrepreneurial challenges in China's education sector.
• Thriving industries in China, including biochemistry, pharmaceuticals, and battery production for electric vehicles.
• The evolution of retail technology in China.
• Global immigration through startup visas.
• The role of intensive preparatory services.
• Data-driven decision making in college applications.
• The power of networking in education.

In this episode of The Negotiation, we welcome back to the show, Charles Lavoie, VP of Marketing & Head of Creative Labs at WPIC Marketing & Technologies and longtime guest of the pod.

In our conversation, we explore the transformation that China's e-commerce scene has witnessed due to the rise of Douyin, which has provided global brands with a new platform to connect with Chinese consumers

We examine how Douyin fostered consumer trust by initially incentivizing local brands to lower their prices, gradually cultivating a habit of buying through the app. As trust in the platform increased, larger international brands joined the mix. Today, Douyin hosts not just discounted items, but serves as a launching pad for innovative brand initiatives and drives substantial revenue.

Charles dives deep into how the brand strategy on Douyin differs from Tmall and the comparative advantages of each platform. Our discussion also touches on Little Red Book Pinduoduo, and how these platforms reshape brand strategy. 

Finally, Charles also explains why a comparable video-driven social commerce platform has not emerged in the West.

Enjoy this insightful conversation on some of the most significant trends in China's retail marketing landscape!  

Topics Discussed and Key Points: 

●      Rise of Douyin

●      The difficulties of growing Douyin-like platforms in the West

●      Most successful product categories on Douyin

●      The process for brand store setup and operation on Douyin

●      Marketing on Tmall vs. Douyin

●      Livestreaming and influencer collaboration on Tmall vs Douyin

●      Keyword bidding and consumer intent

●      Attribution in closed ecosystems: Understanding consumer behaviour, tracking data importance

●      The rise of micro-influencers in China

●      The impact of Little Red Book

●      The culture of excessive discounting in China

●      Pinduoduo and brand strategy: platform potential, consumer behaviour, collaboration strategies

●      Impact of AI on search engines

●      Lesser-known platforms and trends in China