The Neighborhood

Often we try to conform to what we "think" we should be or we try to imitate another business and before we know it we have lost our brand's uniqueness. 

Understand the importance of knowing who you are at the core and then carrying that all the way through at every point of contact with your consumers. 

LINK FOR "Embracing Your Squiggle: A Visual Autobiography" to go with this episode: http://socialknx.com/squiggle

In this episode, we start our entrepreneurial journey (or pause right where we are) to look back over our life to identify the experiences, the pivotal people and moments that prepared us for this very moment on our journey.

In business, few people enter the workforce doing what they are meant to do for the rest of their life (I shudder to think). As entrepreneurs, we likely have a very squiggly path that has prepared us with skills and knowledge that will take us to the next step along the way. We just have to pause, identify, and acknowledge the nuggets we have acquired. 

Gina Schreck is the president of SocialKNX and has owned 3 companies in the past 23 years. Connect with her on any social channel or via email --> @GinaSchreck or Gina (at) socialknx.com