The Neighborhood Real Estate Agent

The last few months have been rife with changes for real estate professionals. Most notably is that agents now need to work their negotiation skills more than ever before. Negotiation now starts when you first meet a buyer and continues until the closing table. In short negotiation skills have never been more crucial. In this episode Matt chats with certified real estate negotiation expert Derrick Chevalier who often acts as a stealth negotiator – helping agents negotiate million dollar deals without the other parties even knowing he was there. He emphasizes the importance of establishing added value and building relationships with clients and other agents. The discussion also touches on strategies for buyer's agents in negotiating with clients and listing agents, as well as the concept of stealth negotiation. The conversation concludes with a focus on the power of influence and the significance of helping clients understand the consequences of their decisions.

Takeaways:

• Real estate professionals need to sharpen their negotiation skills in the current competitive market.
• Establishing added value and building relationships with clients and other agents are crucial in negotiation.
• Buyer's agents should focus on understanding their clients' goals and presenting the benefits of working with them.
• Influence plays a significant role in negotiation, and agents can use it to their advantage.
• Helping clients understand the consequences of their decisions can be a powerful persuasion tool.

https://h-c.com/

https://www.amazon.com/stores/author/B08KWQY39B

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org

This guest is a perfect example of what you could be doing with your business – if you did everything right. At just 22 years old Will Van Wickler, a successful real estate agent in Maine and New Hampshire has built his business up to over $50,000.000 in sales in his 3rd year in real estate. He shares his journey and strategies for success in the industry. He emphasizes the importance of being a real estate investor and using personal investment stories to attract clients. Will discusses his property investment experience and his rule of acquiring at least one property a year. He also highlights the value of being a consultant rather than a salesperson, asking clients about their goals and providing personalized advice. Will shares his marketing strategies, including targeted social media content and building relationships with influencers. He also talks about his approach to creating opportunities for clients through developments and relationships with builders. Will's success in the higher price range is attributed to his niche focus and building a strong network. He emphasizes the importance of post-closing follow-up and being available to help clients beyond the transaction.

Takeaways

• Being a real estate investor and sharing personal investment stories can attract clients and build trust.
• Asking clients about their goals and providing personalized advice can differentiate you as a consultant rather than a salesperson.
• Targeted social media marketing and building relationships with influencers can generate organic leads.
• Creating opportunities for clients through developments and relationships with builders can lead to business growth.
• Focusing on a niche and building a strong network can lead to success in the higher price range.
• Post-closing follow-up and being available to help clients beyond the transaction can strengthen relationships and generate referrals.

https://www.willvanwickler.com/

https://www.instagram.com/wvanwickler

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org

Sarah Maslowski, a top real estate agent in Georgia, shares her success with YouTube marketing. She explains how she shifted her video content strategy to focus on providing valuable information for people relocating to the area. By creating videos that highlight the pros and cons of different neighborhoods and answering common questions about the local market, Sarah has been able to attract high-intent leads and convert them into clients. She emphasizes the importance of consistency in posting videos and using attention-grabbing titles and thumbnails to increase click-through rates. Sarah also discusses her plans to explore other social media platforms like Instagram and TikTok.

Takeaways

• Creating valuable video content for people relocating to an area can attract high-intent leads.
• Consistency in posting videos is key to building an audience and gaining traction on YouTube.
• Using attention-grabbing titles and thumbnails can increase click-through rates.
• Exploring other social media platforms like Instagram and TikTok can help reach a wider audience.

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org

Ryan Hvizda, a top-producing agent and team leader in New Hampshire, shares her journey in real estate and how she has built a business that aligns with her passions and values. She emphasizes the importance of finding ways to incorporate your interests and purpose into your real estate career. Ryan also discusses the strategies her team has implemented to increase their average sales price and improve their business performance. She highlights the significance of having a strong operations team and providing exceptional value to clients and strategic partners. Ryan shares her plans for the future, including expanding her team and creating a business that allows agents to achieve their financial and lifestyle goals.

• Incorporate your interests and purpose into your real estate career to find fulfillment and success.
• Focus on increasing your average sales price by providing exceptional value to clients and being intentional about the price point you target.
• Invest in building a strong operations team to handle administrative tasks and create a seamless client experience.
• Develop strategic partnerships with professionals in related industries to generate referrals and provide added value to clients.
• Continuously touch base with your sphere of influence through various marketing channels to stay top of mind and build strong relationships.

https://www.hvizdateam.com/

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org

In this episode Matt talks with the Chicagoland real estate queen of all things events – Meg Daday. Meg has built a business on her creative “big sister” approach by which she offers the advice and style that a big sister would offer, she has leveraged this style into a $20,000,000+ business that centers on women, community and events. Key take aways include:

• Having a clear strategy and understanding your ideal client is crucial for hosting successful events.
• Micro events and strategic socializing with a small group of people can be more effective than large-scale events.
• Partnering with other organizations and leveraging past clients can help expand your reach and attract your target audience.
• Focus on providing value and creating meaningful connections through your events.
• Consider unique and creative event ideas that appeal to your target market.

For more information on Meg or to contact her check her out on social media. https://www.instagram.com/heyday.homes/

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org

In this episode Matt and co-host Josh May talk to a “farmer” in Canada who through consistently farming a 750-1200 home area. Scott Moe is a top producing RE/MAX agent with over 20 years of experience in farming a geographic area and working his database to produce big results. We discuss how to choose a farm, how to farm for free, what to mail if you plan to mail, and how to incorporate door knocking into your strategy to 10x your results. We also discuss the importance of consistency and accountability both in farming and in all other aspects of real estate marketing. 

Key take aways include:

• Having an accountability partner can greatly benefit your real estate business by providing support, motivation, and a sense of accountability.

• Farming is a powerful strategy for growing your real estate business by focusing on a specific neighborhood and consistently door knocking and building relationships with residents.

• Community involvement and sponsoring local events can help establish your presence and reputation in a neighborhood.

• In a competitive market, it is crucial to be relentless in your efforts to win for your clients and go above and beyond to provide exceptional service.

• Staying consistent and committed to your chosen strategies is key to long-term success in real estate.

https://www.moeteam.ca/

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans: https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org

Michael Hellickson, CEO and founder of Club Wealth and the one time Number 1 Agent on the Planet, discusses the challenges and opportunities in the real estate market. He emphasizes the importance of hard work, discipline, and sticking to a schedule in order to succeed. He also highlights the significance of investing in real estate and becoming your own best client. Michael provides tips for agents to educate their clients about investment opportunities and create value in their communities. He encourages agents to make phone calls and engage in conversations with potential clients, focusing on building relationships and providing valuable information. We then dive into the specifics of what to say when you are making your calls, and how to make client’s feel valued and listened to. Some key take aways include: 

• Hard work, discipline, and sticking to a schedule are key to success in the real estate market.
• Investing in real estate and becoming your own best client can provide financial stability and create opportunities for growth.
• Agents should educate their clients about investment opportunities and provide valuable information to build trust and loyalty.
• Making phone calls and engaging in conversations with potential clients is essential for building relationships and creating value in the real estate industry.

https://clubwealth.com/

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans: https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org”

Get ready to be inspired as we chat with Austin Hellicskon, a successful real estate agent who has achieved remarkable success at a young age. In this episode we talk about Austin's journey in real estate, his team structure, lead generation strategies, daily schedule, and future goals. Austin shares insights on lead sources, lead management, and the importance of consistency and discipline in real estate. He also introduces us to the art of pattern interrupts in phone calls—a nifty trick you'll want to steal! This episode provides valuable insights for new and experienced real estate agents alike.

Takeaways

• Success in real estate requires a disciplined and consistent approach to lead generation and lead management.
• Leveraging social media to showcase success and build credibility is crucial for attracting clients and establishing a strong presence in the market.
• Pattern interrupts in phone calls can be effective in engaging potential clients and setting the stage for meaningful conversations.
• Lead sources should be evaluated based on ROI, and a systematic approach to lead management is essential for optimizing results.
• Setting ambitious goals and focusing on team growth can help real estate agents transition from production to leadership roles, driving long-term business success.

https://www.skylineproperties.com/austinhellickson/

https://www.hellickson.com/

https://clubwealth.com/coaches/


The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans: https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/  For licensing information, go to www.nmlsconsumeraccess.org”

Call it a niche, or call it the best side hustle a Realtor can have. In this episode Matt talks with Naples, FL agents Mike Zeccino & Shaun Kass of The Agency who have built their traditional real estate business by building a profitable short term rental management company. They have built systems for converting both tenants and owners into traditional buyers and sellers. They manage over 100 rental units and have converted their business on the short-term rental side into over 27 sales last year. They provide insights into the challenges and opportunities of property management, including the importance of providing excellent customer service and being available 24/7. They also discuss their marketing strategies, such as using social media platforms like Instagram Reels and partnering with local companies for collaborations. The conversation concludes with advice for agents looking to get into property management and the importance of scalability and planning for future growth.

Takeaways

• Property managers can leverage their experience in short-term rentals to convert business into real estate sales.
• Providing excellent customer service and being available 24/7 are crucial in property management.
• Marketing strategies like social media and collaborations can help attract leads and build a personal brand.
• Scalability and planning for future growth are important considerations in property management.
• Finding a side hustle that complements the real estate industry can be a valuable opportunity for agents.

https://www.rentwithmikez.com/

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans: https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/  For licensing information, go to www.nmlsconsumeraccess.org”

In this conversation, Matt interviews Dan, a Brazilian jujitsu fighter and top .0001% recruiter in the real estate & mortgage industry. They discuss when real estate agents should consider making a move to a different company, the importance of evaluating the market, the company, and oneself before making a decision, and the key factors to consider when recruiting new salespeople. They emphasize the need for stability and strong leadership in a company, the importance of networking and building relationships with top producers, and the value of asking the right questions during the interview process. In this conversation, Dan and Matt discuss the importance of due diligence and building strong relationships when making a career move. They emphasize the need for confidence and preparation when starting a new job. They also address common excuses for not making a move and the negative impact of trying to time the market. The conversation highlights the importance of marketing and onboarding in the recruiting process, as well as the discipline and passion required for successful recruiting. They also discuss the importance of being genuine and building rapport when making sales calls.

· When considering a move to a different company, evaluate the market, the company, and oneself to determine if a change is necessary.

· Company stability and strong leadership are crucial factors to consider when choosing a new company.

· Networking and building relationships with top producers can provide valuable insights and help in the decision-making process.

· Ask the right questions during the interview process to gain a better understanding of the company's culture and vision.

· Compensation should not be the primary factor in making a decision; focus on the overall value and support the company provides. Be confident and prepared when making a career move

· Build strong relationships and go deep with your network

· Don't make excuses based on seasonality or timing

· Focus on the benefits for your clients and community when making a move

· Recruiting is a long-term process that requires discipline and passion

· Disarm people by being honest, genuine, and focused on building relationships

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans: https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/  For licensing information, go to www.nmlsconsumeraccess.org”