In this episode of the Net Zero Business Podcast, I talk to Russ Avery of the Avery & Brown marketing agency about his Sustainability career, his views on green marketing and other interests, notably AI. Here's the highlights:

• Purpose driven business

• How clichéd images betray an inability to tell a story.

• Avoiding greenwash, greenhushing and the danger of big numbers

• Becoming a BCorp as a small business

• AI for good

As always, the podcast is brought to you by Terra Infirma Ltd - Bringing Sustainability to Life

Hosted on Acast. See acast.com/privacy for more information.

This week I speak to Nic Alexander of Thallo about Sustainability's most controversial topic, offsetting. We talk about the strengths and weaknesses of the current market for voluntary carbon credits (to use offsetting's Sunday name) and what is being done to address the weakness. Along the way we bust some of the lazy myths of offsetting and talk about why more businesses are embracing it.

The Net Zero Business Podcast is brought to you by Terra Infirma Ltd - Brining Sustainability to Life

Hosted on Acast. See acast.com/privacy for more information.

In this week's edition of the Net Zero Business Podcast, I talk to Anna Krotova, co-author of a great new book entitled How to be a Chief Sustainability Officer (CSO). As I say, this is one of the best books I've read on Sustainability and Leadership (second only to my own Green Executive 😉). Watch and learn all about the hot new role in Sustainability.

The Net Zero Business Podcast is brought to you by Terra Infirma Ltd - Bringing Sustainability to Life

Hosted on Acast. See acast.com/privacy for more information.

This week's podcast is a long version of a response I gave to a client in a workshop recently. I lay out how I open every workshop I do with a new audience to bring them on board and my subjective assessment is that it works 99%+ of the time! Like all my change management for Sustainability, I employ approaches that take into consideration human psychology - one of my maxims is that the biggest barrier to Sustainability is just six inches wide, the space between our ears.

If you want to embrace this approach but feel you need some support, go to Terra Infirma Ltd and drop me a line!

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

This week I talk to the wonderful Lucy Siegle (BBC TV, Guardian, Observer and many more) on communicating Sustainability through mainstream media and her particular interests in sewage and Sustainable fashion. Laced with gossip and hard hitting realities, we discuss:

• Why recycling is such a critical engagement point with the public
• Standing up to intimidation from vested interest groups
• The influence of Blue Planet II on the public's perception of plastic
• Why sewage has cut through in the current UK general election
• Effective protesting and picking the right target
• Sustainability in the fashion industry and the threat of "Sheinification"
• Individual versus corporate responsibility (ie supply and demand)

As always, The net Zero Business Podcast is brought to you by Terra Infirma Ltd – bringing Sustainability to Life

Hosted on Acast. See acast.com/privacy for more information.

When I first started the Net Zero Business Podcast,, I knew I wanted to get Mark on as he always inspires me with his unique insights. Fresh from a cold water swimming session, he doesn't disappoint – here's what we cover:

• Getting Sustainability stuff done in a large organisation
• Driving change as an external agent
• The threat of misinformation and conspiracy theories
• Friendly fire in the green movement
• Mark's book: You can't make money from a dead planet: the Sustainable method of driving profits
• The use of meditation in innovation and strategy
• Mark's philosophy for Sustainability Consulting

That list is an inadequate summary of a conversation which also includes the meaning of the band name Gorillaz and the origin of the phrase "the penny drops." - do not miss this one!

As always, the Net Zero Business Academy is brought to you by Terra Infirma Ltd, Bringing Sustainability to Life

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Net Zero Business Podcast, I talk to Prof Colin Herron of Newcastle University about the transition to electric vehicles and many of the myths surrounding them. Its a highly entertaining chat with an expert who doesn't pull their punches:

• Why battery production is the key factor to EV uptake
• The need for charging infrastructure
• The economics of Vehicle to Grid (V2G) technology
• Why the hydrogen economy will never happen
• The impact of Rishi Sunak's change to the EV vehicle mandate
• Busting popular EV myths

As always, the Net Zero Business Podcast is brought to you by Terra Infirma Ltd – Bringing Sustainability to Life.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Net Zero Business Podcast, I talk to ISO standard expert and podcaster Mel Blackmore of Blackmore's UK and Carbonology. In our discussion, we cover:

• How to choose from the myriad of environmental standards
• The most important question to ask before starting
• Integrating ISO standards seamlessly into the organisation
• The ISO14068 net zero/carbon neutrality standard, its origins and how it works
• Differences between ISO14068 and its predecessor PAS2060
• How the standard addresses offsetting
• The financial risk of relying on offsets

This podcast is brought to you by Terra Infirma Ltd - brining Sustainability to Life

Hosted on Acast. See acast.com/privacy for more information.