In this episode of Quocirca’s In the Spotlight video podcast, Louella Fernandes, director of Quocirca, welcomes David Jenkins, founder and CEO, directprint.io. The podcast discusses the parallels between the media and print industries and how customer-led purchasing is making its way into the B2B world.Key highlights of the podcast include:Applying consumer subscription models from the media industry to the B2B print world How the B2B2C model is transforming the user experienceGuiding online user choices for smart printing through ‘Nudge theory’ Driving solutions-centric rather than hardware-centric sales The benefits of collaborative partnerships, innovation, standardisation and openness For more information about directprint.io, visit directprint.io Subscribe to our YouTube channel: www.youtube.com/quocirca Connect with us on LinkedIn:linkedin.com/company/quocircalinkedin.com/in/louella-fernandes-43a25a8/

Hosted on Acast. See acast.com/privacy for more information.