In this episode of First Smoke of the Day, we sit down with the minds behind High Supply to break down how the cannabis industry really moves behind the scenes.

From building trusted relationships to curating high-level industry events, this conversation dives into what it actually takes to grow a brand, navigate production, and create long-term impact in cannabis, without the hype.

We talk legacy thinking, why human connection still matters more than ever, how real partnerships are formed, and what separates brands that last from brands that disappear. This is about culture, consistency, and doing things the right way, even when it’s harder.

If you’re into cannabis culture, brand building, industry events, production strategy, or just want to understand how the business side truly works, this episode is for you.

This isn’t theory. This is lived experience from people in the field, putting in real work and shaping what’s next.

Tap in and learn how the cannabis industry is being built quietly, intentionally, and with purpose.

👉 Subscribe for more conversations on cannabis culture, business, and legacy

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