For Episode 164, JP sits down with Doja Pak and Rusty, the Duke of Erb for a deep, no-nonsense conversation about what it really takes to build a cannabis brand that lasts.
This episode dives straight into the importance of genetic IP — why owning your genetics matters, how it protects your brand, and why that foundation is becoming non-negotiable in today’s cannabis industry. We talk about the power of being fully vertical, from breeding and cultivation all the way through to finished product, and how control at every step leads to consistency, quality, and long-term success.
We also break down the first season of breeding and hunting at their new farm in Nevada City, where real work is happening. Rusty walks us through key breeding terminology like F1s, F2s, and beyond, and explains why they prefer hunting and breeding with regular seeds over feminized seeds when it comes to building true genetics.
The conversation expands into where brands are headed as cannabis continues to go worldwide, and why the game has changed. Smoking for fun isn’t really a thing anymore — now it’s about R&D, quality control, and pushing the plant forward every single run.
This episode is technical, honest, and rooted in experience — real talk for anyone serious about genetics, breeding, and building something with real weight.
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🔑 What You’ll Hear in This Episode
• Why genetic IP is everything for modern cannabis brands
• The importance of being fully vertical
• Breeding and hunting at the Nevada City farm
• Understanding F1, F2, and breeding fundamentals
• Why regular seeds matter in real breeding work
• How cannabis brands are expanding globally
• Why today’s smoking is about R&D and quality control
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📍 Follow & Support
Y’all know what time it is…
Roll em fat, torch your rigs, pack your bongs, bag up some work, water your plants, do what you gotta do because we’re about to take this journey with Ryan and Rusty!
✌🏼❤️🍕
JP
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