Freddie Bigg built from Bay Area middleman to cultivation partner. Here is what that journey actually cost and what it paid.

Freddie Bigg started as a middleman in the pre-legal Bay Area market and made the call at exactly the right time: when recreational Cannabis launched, he partnered with SF Canna in 2019 and Planta in 2023, moving from distributor to cultivator. This is his third appearance on Good PizzZa Podcast, and the game has changed dramatically since the first one.

In this conversation, Freddie breaks down why the "go direct to the farm" advice circulating online is getting people's heads knocked off on price, how the race to the bottom in Cannabis pricing destroys the value of product that operators should be protecting, and what it actually means to have relationships versus thinking you have them. He runs through the current Planta strain menu including Biscotti, Gelato 41, Gelonade, Coffin Candy, 11 Coffins, Red Hots, and the Zangria cross, and makes the case that flavor chasing in competition judging has quietly undercut the thing 100 percent of smokers actually want: to get high. The Toad conversation hits hard here because Freddie had early access, posted it, watched his account get deleted from the response, and has it in production at both operations.

The macro conversation is where this episode gets interesting for anyone building a Cannabis brand right now. Freddie draws the Napa Valley comparison for Northern California sun-grown Cannabis once interstate commerce opens, explains how the first wave of legalization sent operators into what he calls the shores of Normandy, and traces why the operators still standing are mostly the ones who kept it solid from the beginning. The Static hash export market and the Doja Pak Germany story add an international layer that most California-focused conversations skip entirely.

Freddie Bigg is one of the people in this industry who can back up everything he says with receipts. JP and Freddie have been building together since episode one of this show. This one is for the operators, the builders, and anyone who wants to know what the game actually looks like from inside it.


Y’all know what time it is…

Roll em fat, torch your rigs, pack your bongs, bag up some work, water your plants, do what you gotta do because we’re about to take this journey with Freddie Bigg!

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JP

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Freddie Bigg, Freddie Bigg Cannabis, SF Canna, Planta Cannabis, Good PizzZa Podcast, JP Good PizzZa, Bay Area Cannabis operator, Cannabis middleman vs direct farm, The Toad strain, The Toad Cannabis wave, Zkittlez strain California, Gelato 41, Gelonade, Biscotti strain, Cannabis shakeout legacy operators, Cannabis race to the bottom pricing, California Cannabis rec market 2024, Preferred Gardens Cannabis, Cannabiotix CBX, Cannabis flavor chasing potency debate, Northern California Cannabis terroir, Doja Pak Germany Cannabis, Cannabis interstate commerce future, Static hash Europe export, Cannabis brand strain menu, how to store Cannabis long term, Grove bags Cannabis storage, SF Canna cultivation Bay Area, Backpackboyz Lemon Cherry Gelato, Cannabis entrepreneur business podcast

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Some strains come and go… GUZ changed the conversation.

This week, JP sits down with B Eazy (The Brand), Surefire (the breeder), and Elusive (the grower) for the untold story behind one of the most talked-about genetics in cannabis today.

From the original breeding project to the final pheno selection, this episode breaks down exactly how GUZ went from a hunted phenotype to one of the hottest strains in the game. Surefire explains the breeding process, B Eazy shares why he knew GUZ was special from the beginning, and Elusive talks about the dedication it takes to exclusively cultivate one of the industry’s most in-demand flowers.

We also dive into how these three built their relationship, the importance of trust between breeders, growers, and brands, and what it really takes to create a strain that stands the test of time.

💨 In this episode, we get into:

* 🌿 The complete origin story of GUZ
* How Surefire bred one of today’s most sought-after genetics
* Why B Eazy selected GUZ and built a brand around it
* How Elusive became the exclusive grower behind the movement
* The art of pheno hunting and selecting winning genetics
* Building a successful cannabis brand through collaboration
* Why quality and consistency always win
* The future of GUZ and what’s next for the team

🧠 This is more than the story of a strain—it’s the story of what happens when an elite breeder, a visionary brand, and a world-class grower come together to build something special.

If you’re into cannabis genetics, breeding, cultivation, pheno hunting, and the stories behind today’s most influential strains, this is an episode you don’t want to miss.

⸻

Y’all know what time it is…

Roll em fat, torch your rigs, pack your bongs, bag up some work, water your plants, do what you gotta do because we’re about to take this journey with B Eazy, Surefire & Elusive!

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JP

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#GoodPizzZaPodcast #GUZ #BEazy #Surefire #Elusive #CannabisPodcast #CannabisGenetics #PhenoHunting #CannabisBreeding #PremiumFlower #ExoticGenetics #WeedCulture #CannabisCulture #Growers #Breeders

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The Alien has landed… again. 👽

This week, JP welcomes back Ted from Alien Labs for his third appearance on the Good PizzZa Podcast. Every time Ted pulls up, the conversation gets deeper—and this episode is no exception.

From Japan to Berlin, we catch up on everything happening in the global cannabis scene and why Alien Labs continues to lead the conversation while so many once-hyped legacy recreational brands have struggled to stay relevant.

Ted has always had his finger on the pulse of the industry. Whether it’s identifying the next wave of genetics, understanding shifting consumer trends, or creating products that true heads appreciate, Alien Labs continues to set the standard for premium cannabis.

💨 In this episode, we get into:

👽 The Return of the Alien… Part 3
Why Alien Labs continues to thrive while other brands fade away
Cannabis culture and emerging markets in Japan and Berlin
Cool things to do in Japan!
The latest trends in genetics, terpenes, and premium flower
How Alien Labs stays ahead through innovation and authenticity
The current state of the cannabis industry
Branding, culture, and building a legacy that lasts
Where cannabis is headed next and what consumers should expect

🧠 Ted is one of the industry’s true innovators. Every time we sit down, he drops valuable jewels on cannabis, business, branding, and culture. Whether you’re a grower, breeder, brand owner, or simply a fan of great flower, there’s something in this conversation for everyone.

If you’ve followed The Return of the Alien series from the beginning, you already know this is one you don’t want to miss.

⸻

Y’all know what time it is…

Roll ‘em fat, torch your rigs, pack your bongs, bag up some work, water your plants—do what you gotta do because we’re about to take this journey with Ted from Alien Labs!

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JP

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#GoodPizzZaPodcast #AlienLabs #TedAlienLabs #TheReturnOfTheAlien #CannabisPodcast #CannabisCulture #CannabisIndustry #CannabisGenetics #PremiumCannabis #LegacyCannabis #CannabisBusiness #ExoticGenetics #Terpenes #CaliforniaCannabis #WeedCulture

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This week, JP sits down with David Downs, award-winning cannabis journalist, bestselling author, and one of the most respected voices in the industry. With bylines at Leafly, High Times, the San Francisco Chronicle, Rolling Stone, WIRED, and many more, David has spent years documenting the evolution of cannabis culture, legalization, and genetics.  

After decades of covering the plant, David has built what feels like an encyclopedia of cannabis knowledge. From legendary breeders and iconic strains to terpene profiles and the true origins of today’s most sought-after genetics, this conversation is packed with insights for growers, smokers, and cannabis enthusiasts alike.

💨 In this episode, we get into:

David’s journey from Leafly and High Times to becoming one of cannabis’ most respected journalists
The evolution of cannabis media and legalization
Why THC percentages don’t tell the whole story
The importance of terpenes and what consumers should really be paying attention to
Mushroom potency testing and the groundbreaking work being done by mushroom communities in Oakland
Legendary breeders, genetics, and the stories behind today’s most popular strains
Why preserving cannabis history matters

🧠 When two cannabis journalists sit down together, the conversation goes deep. This episode is full of stories, laughs, history, and real education from someone who’s helped document the modern cannabis movement from the very beginning.

⸻

Y’all know what time it is…

Roll em fat, torch your rigs, pack your bongs, bag up some work, water your plants, do what you gotta do because we’re about to take this journey with David Downs!

✌🏼❤️🍕

JP

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#GoodPizzZaPodcast #DavidDowns #Leafly #HighTimes #CannabisPodcast #CannabisCulture #Terpenes #CannabisGenetics #THC #Mushrooms #CannabisJournalism #WeedCulture #CannabisEducation #CannabisHistory #NJNYC

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This week, JP sits down with Harry and Chase from Umami Seed Co, one of the most respected names in modern cannabis breeding.

Known for their relentless pursuit of flavor, elite genetics, and innovative breeding projects, Umami has become a global force in cannabis. From legendary pheno hunts to cutting-edge tissue culture programs, they’re pushing the boundaries of what’s possible in modern cannabis cultivation.

One of the most fascinating parts of this conversation is Umami’s exclusive Terp Tester Program—a worldwide network of over 250 growers helping test genetics in every environment imaginable. Every strain is distributed under a coded name and isn’t officially released until growers submit detailed grow logs and feedback. With over 2,000 applications during the last round of testing, the demand to be part of the program continues to grow.

💨 In this episode we get into:

The story behind Umami Seed Co.
Building one of the most respected breeding programs in cannabis
The worldwide Terp Tester Program
How genetics are tested before public release
Tissue culture and preserving cannabis genetics
The future of cannabis breeding
The upcoming Strawberry Banana Zkittlez (SBZ) collaboration with DNA Genetics
New SBZ crosses and exclusive giveaways
Global cannabis expansion and international markets
Medical GMP cannabis production
Bringing premium genetics to growers around the world

🧬 We also discuss Umami’s tissue culture program, which has been operating for over a decade and now houses their entire genetic library. Through partnerships spanning Canada, Germany, Australia, Israel, and Thailand, Umami is helping move elite cannabis genetics around the globe in ways that were unimaginable just a few years ago.

🌎 Looking ahead, Umami is preparing for a massive global push, including GMP flower production through their Australian partners and efforts to become one of the first companies to introduce medical-grade GMP rosin into European markets.

If you’re interested in genetics, breeding, cultivation, tissue culture, or where cannabis is heading next, this episode is packed with gems.

⸻

🎁 UMAMI TERP TESTER PROGRAM

Think you’ve got what it takes?

Umami’s Terp Tester Program consists of more than 250 growers worldwide helping evaluate new genetics in every environment possible.

✅ Anonymous coded strains
✅ Grow logs required
✅ Real-world testing data
✅ Two tester rounds per year

The last round received over 2,000 applications.

⸻

Y’all know what time it is…

Roll em fat, torch your rigs, pack your bongs, bag up some work, water your plants, do what you gotta do because we’re about to take this journey with Harry and Chase from Umami Seed Co.!

✌🏼❤️🍕

JP

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#GoodPizzZaPodcast #UmamiSeedCo #CannabisGenetics #TerpTester #PhenoHunt #TissueCulture #DNAGenetics #StrawberryBananaZkittlez #CannabisBreeding #CannabisPodcast #Growers #CannabisCulture #MedicalCannabis #CannabisIndustry #CannabisSeeds

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This week, JP sits down with Sal from Casa Flor, a Northern California cultivator whose roots in the cannabis game stretch back more than 20 years—long before legalization changed the landscape.

Born into a multigenerational growing family, Sal has spent decades preserving the culture, genetics, and traditions that helped build California cannabis. From underground gardens before Prop 215 to becoming one of the most respected names in the legal market, his journey is a true legacy story.

💨 In this episode, we get into:

Growing cannabis before legalization
Life in Northern California’s legacy market
The transition from underground to legal cannabis
Building the Casa Flor brand
Proprietary genetics and breeding projects
Collaborations with Huckleberry Hill Farms
Working with Octane Exotics
Preserving cannabis culture while pushing the industry forward

🧠 This episode is a history lesson, a grower’s story, and a glimpse into the future of legacy cannabis—all rolled into one.

⸻

Y’all know what time it is…

Roll em fat, torch your rigs, pack your bongs, bag up some work, water your plants, do what you gotta do because we’re about to take this journey with Sal from Casa Flor!

✌🏼❤️🍕

JP

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#GoodPizzZaPodcast #CasaFlor #CannabisBeforeLegalization #LegacyCannabis #Prop215 #NorthernCaliforniaCannabis #CannabisPodcast #CannabisGenetics #HuckleberryHillFarms #OctaneExotics #CannabisCulture #WeedCulture #CaliforniaCannabis #Growers #NJNYC

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This week, JP sits down with Sal from Zooted Inc., one of the driving forces behind the new generation of cannabis brands putting Staten Island on the map.

Alongside a tight-knit group of cultivators, breeders, and entrepreneurs, Sal and the Staten Island crew have been making serious noise throughout New York’s cannabis community. Known for their unique flavors, dedication to pheno hunting, and commitment to quality, they’re helping shape the future of East Coast cannabis culture.

We linked up at the legendary Torches Dispensary, a former cigar lounge turned cannabis speakeasy located in the heart of Times Square. Once frequented by some of New York City’s biggest names, the setting couldn’t have been more perfect for a classic New York conversation.

💨 In this episode, we get into:

The rise of Zooted Inc.
Staten Island’s growing influence on the NY cannabis scene
Pheno hunting and building unique flavors
Sal’s journey between New York and Florida
The challenges and opportunities in today’s cannabis market
Building a brand with authenticity and staying true to your roots

🧠 Sal is one of the real ones. Hard-working, humble, and focused on the long game. If the future of New York cannabis is being built by people like him, Staten Island has a lot to be proud of.

⸻

Y’all know what time it is…

Roll em fat, torch your rigs, pack your bongs, bag up some work, water your plants, do what you gotta do because we’re about to take this journey with Sal from Zooted Inc.!

✌🏼❤️🍕

JP

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#GoodPizzZaPodcast #ZootedInc #SalZooted #StatenIsland #NewYorkCannabis #CannabisPodcast #PhenoHunting #CannabisCulture #NYCannabis #EastCoastCannabis #TorchesDispensary #TimesSquare #WeedCulture #CannabisCommunity #NJNYC

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This week, JP sits down with Old Man Dave, one of the true OGs of New York City cannabis culture.

Now in his 80s, Dave has lived a life most people only hear about in stories. From moving weight during the golden era of NYC cannabis to navigating the ups and downs that came with it, Dave has seen it all.

Through multiple chapters of life, relationships, business ventures, and run-ins with the law, Dave remained connected to the culture that helped shape New York.

🎵 With deep ties to the music industry, Dave was a regular around the legendary D&D Studios, rubbing shoulders with icons like DJ Premier and witnessing history firsthand. He even found himself in the studio while Nas was recording Illmatic, one of the most influential hip-hop albums of all time.

💨 In this episode we get into:

Growing up in New York City
The early cannabis scene before legalization
Moving serious weight during the underground era
Celebrity clientele and music industry connections
D&D Studios and witnessing the creation of Illmatic
Lessons learned from a lifetime of wins and losses
Why preserving these stories matters

🧠 This episode is bigger than cannabis. It’s about documenting history before it’s gone. The stories, experiences, and lessons from the generation that helped build the culture deserve to be heard.

This one’s for the OGs.

⸻

Y’all know what time it is…
Roll ’em fat, torch your rigs, pack your bongs, bag up some work, water your plants — do what you gotta do… because we’re about to take this journey with Old Man Dave!

✌🏼❤️🍕

JP

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This week, JP sits down with Glen from Green Dragon, a true pioneer whose journey runs deep through both the music industry and cannabis culture.

Before building a cannabis powerhouse, Glen was producing records like “Love of My Life” by Erykah Badu and “Dance Tonight” by Lucy Pearl — eventually finding himself tapped in with names like Dr. Dre and Raphael Saadiq during his time in LA.

From there, the transition into cannabis came naturally — and over the past 20+ years, Green Dragon has grown into a full-scale operation with dispensaries, cultivation, nursery, and distribution.

💨 In this episode we get into:

Glen’s journey from music production to cannabis
Working around legends like Dr. Dre, Erykah Badu, and many more
Building Green Dragon into a multi-vertical brand
20+ years in the cannabis game
He found Becky/Toad Venom 5 years ago before the hype! 
Real stories, industry drama, and life lessons

👀 Special guest in the building: Jigga, the grower behind Girl Scout Cookies, adding to the energy in the room.

🧠 This one is a wild ride — music, legacy cannabis, psychedelics, and real-life gems all in one.

⸻

Y’all know what time it is…
Roll ’em fat, torch your rigs, pack your bongs, bag up some work, water your plants — do what you gotta do… because we’re about to take this journey with Glen from Green Dragon!

✌🏼❤️🍕

JP

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🔍 SEO Keywords (YouTube backend)

Good PizzZa Podcast, Green Dragon, Glen Green Dragon, Dr Dre interview cannabis, Erykah Badu Love of My Life producer, Lucy Pearl Dance Tonight, cannabis business story, weed podcast, legacy cannabis, LA weed scene, dispensary owner interview, Girl Scout Cookies strain origin, Jigga grower, toad venom 5 MeO, psychedelic discussion, cannabis culture podcast

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#GoodPizzZaPodcast #GreenDragon #DrDre #CannabisPodcast #WeedCulture #ErykahBadu #LucyPearl #ToadVenom #Psychedelics #GirlScoutCookies #Growers #CannabisIndustry #LegacyCannabis #NJNYC

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Episode 182 of the Good PizzZa Podcast, we sit down with Nat and Benjamin from Humboldt Seed Company — one of the most respected cannabis seed companies in the world.

But before Humboldt Seed Co. became a global name in cannabis genetics… both of these guys were just figuring life out.

Benjamin actually wound up in California almost by accident after spending nearly 10 years riding trains across America — exploring life, traveling the country, and living outside the norm.

Nat’s journey west looked completely different.

He was heading toward California with his girlfriend at the time… until she dumped him on the way. Suddenly, he found himself at a crossroads — either go back home to the East Coast or keep pushing west.

Thankfully… he kept going.

Eventually, these two crossed paths living in a commune in Humboldt County, California — and the rest is history.

Founded by Nathaniel Pennington in 2001, Humboldt Seed Company became known for building strong, reliable cannabis genetics while helping push the science and art of breeding forward.

Benjamin has also played a major role in helping expand Humboldt Seed Co. internationally — building relationships and helping bring their genetics across the world through partnerships, exports, research, and global cannabis networking. His work has helped push Humboldt Seed Co. far beyond California into places like Europe, South America, Jamaica, and other emerging markets.

They’re also doing some really cool stuff outside of Cannabis. They’re creating seeds and collecting genetics from all over the world of actual vegetables and herbs that you can cook with outside of just the cannabis seeds that they’re known for. 

In this episode we get into:

🔥 The wild journeys that brought them to Humboldt
🔥 Riding trains across America for a decade
🔥 Living in communes in Northern California
🔥 Building Humboldt Seed Co. from the ground up
🔥 Massive pheno hunts and selecting keepers
🔥 Breeding stable genetics for growers worldwide
🔥 International cannabis expansion and global seed markets

This episode is about adventure, genetics, risk-taking, and how two people from completely different paths wound up helping shape modern cannabis breeding.

Real Humboldt story. Real genetics. No Cuts. Real culture.

⸻

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Y’all know what time it is…
Roll em fat, torch your rigs, pack your bongs, bag up some work, water your plants, do what you gotta do because we’re about to take this journey with Humboldt Seed Co.!

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JP

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