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Craig Nejedly built Satori Wheels and Talking Trees Farms with no money, no blueprint, and no business school. Here is how he actually did it.
Craig Nejedly, known in skate circles as Jedi, co-founded Satori Wheels after dropping a UGA scholarship to chase skateboarding. He funded the early operation through Humboldt cannabis grows, lived in a San Francisco warehouse while running the brand alone, and eventually raised his daughter as a single parent while operating up to 12 businesses simultaneously. Today he runs Talking Trees Farms on a 136-acre property in Willow Creek he calls Top of the World, along with a nursery called Rudimentary and a cannabis dispensary.
In this conversation, Craig and JP go deep on what it actually cost to build something real from nothing: how the Woodward Skate Camp network became Craig's first business school and distribution channel, how the Talking Trees Farms name came from the sound of Doug fir trees moving in the afternoon wind on his Humboldt property, and what it means that 200 of the 300 California dispensaries he supplied never paid their invoices. Craig also makes the case that potency testing is the wrong framework for cannabis, that the industry should be testing for pesticides and terpenes instead, and that nobody knew the THC percentage of Sour Diesel or OG Kush when those were the strains everyone wanted.
Craig also reveals he has held the original Zkittlez cut for years, explains the Z-Off competition he is running through his nursery with finals on December 10th at The Humble Showdown on Instagram, and walks through the breeding work he is most excited about, including an Ice Cream Cake crossed to the Z that produced exactly one seed, currently in a 3-inch pot and being watched closely.
This one covers legacy operator reality, skateboarding as a business philosophy, sun-grown cannabis craft, and what it looks like to still be building after decades in the game.
Chapters below.
Connect with Craig:
Web: satorimovement.com (http://satorimovement.com/) | talkingtreesfarms.com
(http://talkingtreesfarms.com/)Instagram: Satori Wheels (https://www.instagram.com/satoriwheels) | Talking Trees
(https://www.instagram.com/talkingtrees.humboldt/)Follow Good PizzZa:
YouTube: https://www.youtube.com/@GoodPizzzaInstagram: @_goodpizzza_ (http://instagram.com/_goodpizzza_) | @goodpizzzapodcast
(http://instagram.com/goodpizzzapodcast)Spotify (https://open.spotify.com/show/2HHXF0ijATYi8eHIq0rDTo) | Apple Podcasts
(https://podcasts.apple.com/us/podcast/good-pizzza-podcast/id1622059263)#goodpizzza #satoriWheels #talkingTreesFarms
CHAPTERS
00:00:44 Satori Wheels and Talking Trees: Who Is Craig Nejedly
00:01:19 Nyjah Huston at 5 Years Old: Craig Was His First Sponsor
00:06:10 Brooklyn Banks, the '90s New York Skate Scene, and Supreme Before Supreme
00:14:34 Dropped a UGA Scholarship to Skate and Landed on a San Francisco Floor
00:22:07 How Craig Named Satori Wheels from Way of the Peaceful Warrior
00:25:27 The Humboldt Grow, the Robbery, and the Day Craig Took Over Satori Alone
00:34:08 What Skateboarding Taught Him About Business That School Never Could
00:47:24 How the Skate World Led Craig Into Cannabis and Humboldt Farming
01:01:03 136 Acres, a Distressed Seller, and How Talking Trees Got Its Name
01:08:22 Sun-Grown Philosophy, Biodegradable Packaging, and a Vietnam Vet Customer Story
01:14:18 300 Dispensaries, 200 Never Paid: The California Cannabis Market Truth
01:19:18 The Original Zkittlez Cut, the Z-Off Competition, and What Comes After the Z
LINKS
Connect with Craig:
Website: satorimovement.com
(http://satorimovement.com/)Website: talkingtreesfarms.com
(http://talkingtreesfarms.com/)Nursery: Rudimentary (see Instagram)
Z-Off competition: @TheHumbleShowdown on Instagram
#goodpizzza #interview #culture #hiphop
#goodpizzza #podcast #entrepreneur #westcoast #storytelling
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Support the show
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Ken Estes discovered Granddaddy Purple in 2003. Here is exactly how it happened, who gave it to him, and what it cost.
Ken Estes is one of the few people in cannabis history who can say they received a legendary strain from a Native American medicine man, named it on the spot, and turned it into a national phenomenon while simultaneously fighting off federal raids, winning every case, and building a 20-store dispensary network before most states had even heard of medical cannabis.
This conversation covers the true origin story of Granddaddy Purple from the night Ken paid off a family's debt and received the cut shortly after, to the moment he decided to flower out 100 lights of an unknown strain on pure instinct in 2003. Ken also breaks down the genetics debate around GDP, the Purple Urkle naming history, and why he believes the original still has no equal. Beyond the strain, this episode documents what it actually took to build the California medical cannabis movement from the ground up, from collecting signatures at Safeway for the medical cannabis ballot measure in the early 1990s to testifying as an expert witness on plant yield, to using jury nullification as a legal strategy across multiple federal raids.
Ken is now back in the game with new breeding collaborations, including a Permanent Marker crossed with GDP and a Sherbet crossed with GDP male, working with Tyler from Ripple Wellness and Jake from Midnight Roots. This is the first time he has talked through that next chapter in detail.
Good PizzZa exists to document the people who built cannabis culture before anyone else was paying attention. This conversation is exactly that.
Chapters below.
Connect with Ken Estes:
Instagram: Ken Estes (https://www.instagram.com/kensoriginalgdp/) | Kenneth Wayne Estes
(https://www.instagram.com/kennethwayneestes?exln=ZWN3YzRxcDlmc3hs)Follow Good PizzZa:
YouTube: https://www.youtube.com/@GoodPizzzaInstagram: @_goodpizzza_ (http://instagram.com/_goodpizzza_) | @goodpizzzapodcast
(http://instagram.com/goodpizzzapodcast)Spotify (https://open.spotify.com/show/2HHXF0ijATYi8eHIq0rDTo) | Apple Podcasts
(https://podcasts.apple.com/us/podcast/good-pizzza-podcast/id1622059263)#goodpizzza #GranddaddyPurple #KenEstes
CHAPTERS
00:00 Ken Estes + JP Freestyle the Show Intro
02:47 How Ken Found the Granddaddy Purple Cut
05:59 Paralyzed at 18: First Cannabis Experience With Vietnam Vets
17:29 Selling Skunk and Colombian Gold in the 1970s
29:06 Building a Bay Area Reputation on Haight Street
36:57 Fighting for Prop 215: City Councils and Patient Testimonies
41:44 Expert Witness: The Eddie Lapp Case and What It Cost
45:14 Building 20 Dispensaries and Surviving Federal Raids
54:04 GDP Genetics: Purple Urkle, Big Bud, and the Naming of Granddaddy Purple
01:03:11 Why the Legal Market Lost the Plot on Genetics
01:13:47 GDP Goes National: Snoop, Oakland, and Jersey
01:28:44 New GDP Crosses, Top Strains, and What Ken Is Building Next
(http://instagram.com/goodpizzzapodcast)Spotify (https://open.spotify.com/show/2HHXF0ijATYi8eHIq0rDTo) | Apple Podcasts (https://podcasts.apple.com/us/podcast/good-pizzza-podcast/id1622059263)
#goodpizzza #GranddaddyPurple #KenEstes
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✌🏼❤️🍕
JP
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Mendo Dope Boys built 20 years in cannabis and hip-hop from the mountains of Mendocino. Here is the full story.
OE and Bleezy of Mendo Dope Boys have been doing this since before the legal market existed and most people knew what to call it. Born and raised in the mountains of Mendocino, they started trimming at 16 and 18, came up selling pounds in Sacramento, and connected with Bay Area rap legend Reek Daddy at a gas station. Reek gave them their names, put them on his label NOYB Records, and told them to go find a lane no one else had. What they built from there spans two decades, four Live in the Garden albums recorded inside actual cannabis plants, a YouTube grow-education channel documenting every season since 2014, and an Emerald Cup Best of Show win with their house strain, the Headies.
In this episode, JP sits down with OE and Bleezy for the full story. They go deep on growing up in Mendocino and entering the legacy cannabis world through trimming, pheno hunting, and connecting with Subcool and TGA Genetics at the early High Times Cannabis Cups. They break down the outdoor cannabis raid that happened right after their garden appeared in a High Times feature, what it was like to watch cops wood-chip 25 monster plants while they were handcuffed to a wheelbarrow, and how that raid gave them permission to start filming everything in public. They talk honestly about years in the California licensed cannabis market, why outdoor farmers cannot compete for shelf space without vertical integration, how a distributor partner started growing their own strains and cut them out, and what happened when they finally walked away. And they explain how they came up with the idea of turning a 10-foot cannabis plant into a recording vocal booth and brought Grammy-winning reggae artists out to the mountains to record inside it.
This is the kind of cannabis and hip-hop story that does not get told in mainstream coverage. Two guys from the hills who never had a job, never signed to a label, and are still doing it their way 20 years in.
Chapters below.
Connect with Mendo Dope Boys:
Website: mendodopefarms.com
(http://mendodopefarms.com/)Instagram: @itsmendodope
(https://www.instagram.com/itsmendodope/)YouTube: Mendo Dope
(https://www.youtube.com/channel/UC8BFOdvurKpz-Y2U4Nroo8g)
Follow Good PizzZa:
YouTube: https://www.youtube.com/@GoodPizzzaInstagram: @_goodpizzza_ (http://instagram.com/_goodpizzza_) | @goodpizzzapodcast
(http://instagram.com/goodpizzzapodcast)Spotify (https://open.spotify.com/show/2HHXF0ijATYi8eHIq0rDTo) | Apple Podcasts
(https://podcasts.apple.com/us/podcast/good-pizzza-podcast/id1622059263)
CHAPTERS
00:00 Mendo Dope Boys Come Through to Good PizzZa
01:46 AI Robots, Skynet, and the Technology Rabbit Hole
08:23 Growing Up in Mendocino: Losing Their Father and Finding Cannabis
11:56 Mac Dre, Bay Area Hip-Hop, and Learning to Freestyle
15:11 Meeting Reek Daddy and the Birth of Mendo Dope
27:03 Finding Their Lane: Cannabis Cultivation as a Music Genre
43:07 First Grows, Bag Seeds, and Building a Real Garden
49:23 The Raid: Cops, a Wood Chipper, and 25 Monster Plants
1:00:56 Subcool, TGA Genetics, and Learning to Grow in Public
1:11:34 How to Grow Cannabis on YouTube: Filming Every Season Since 2014
1:16:22 Recording Music Inside a Cannabis Plant: Live in the Garden
1:24:03 California Legal Market: Partnerships, Distribution, and Walking Away
1:38:19 20-Year Anniversary Album, Breeding Singles, and What Is Next
1:43:27 Top 3 Strains, the Headies Emerald Cup Win, and Closing the Episode
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Please help our brother Jade with Buck Mountain fight his battle against cancer! Anything helps. Much love!
https://gofund.me/e27f086a1
⸻
Y’all know what time it is…
Roll ‘em fat, torch your rigs, pack your bongs, bag up some work, water your plants, do what you gotta do because we’re about to take this journey with OE and Bleezy of Mendo Dope Boys!
✌🏼❤️🍕
JP
Support the show
Shop Merch: goodpizzza.com
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Ben of Humboldt Seed Company rode freight trains for a decade, then built Bob Marley's official cannabis strain from the ground up.
Ben co-founded Humboldt Seed Company after spending nearly a decade hopping freight trains across America, funding every mile through cannabis. Now he is building official Bob Marley strains from Lamb's Bread genetics in Nine Mile, Jamaica, documenting hash cultures that predate written history, and figuring out how a California seed company operates ethically on a global stage.
This episode goes places most cannabis podcasts never reach: Moroccan villages making full melt hash from ice trucks and gravity-fed vats, a Grateful Dead show handshake that became the Bob Marley genetics project, Ed Rosenthal's campaign to re-legalize cannabis in India through landrace preservation and Ayurveda, and the cold DM to a filmmaker's wife that turned into terpene fog-machine smell-o-vision across 28 movie theaters nationwide. Ben also breaks down why global legalization is right now threatening heritage hash producers who have been doing this for 6,000 documented years, and what it actually means to carry California genetics into traditional cultures without turning it into a colonization project.
This is the kind of conversation Good PizzZa was built for: a real person, a life that cannot be explained in a press release, and the plant running through all of it.
Chapters below.
Connect with Ben and Humboldt Seed Company:
Website: https://humboldtseedcompany.com/Instagram: @thehumboldtseedco
(https://www.instagram.com/thehumboldtseedsco/)Follow Good PizzZa:
YouTube: https://www.youtube.com/@GoodPizzzaInstagram: @_goodpizzza_ (http://instagram.com/_goodpizzza_) | @goodpizzzapodcast
(http://instagram.com/goodpizzzapodcast)Spotify (https://open.spotify.com/show/2HHXF0ijATYi8eHIq0rDTo) | Apple Podcasts
(https://podcasts.apple.com/us/podcast/good-pizzza-podcast/id1622059263)#goodpizzza #humboldtseedcompany #cannabisgenetics
CHAPTERS
00:00 Humboldt Seed Company Ben Returns
01:44 Life at the Farm: Seeds, Reversals, Remodel
05:04 How a Girl Got Ben onto His First Freight Train
09:03 Danger on the Rails: The Monongahela Bridge Story
13:51 Living Home Free: Cannabis Funded a Decade on the Road
23:50 From Black Bear Commune to Humboldt Seed Company
28:52 The Antigua Documentary That Got 2 Million Views
34:00 Morocco: 6,000 Years of Hash Culture Under Threat
45:36 Jamaica: Building the Island's First Licensed Cannabis Farm
51:00 The Grateful Dead Handshake That Became a Bob Marley Strain
1:07:08 Ed Rosenthal's Mission to Re-Legalize Cannabis in India
1:15:55 Smell-O-Vision: Terp-Fogging 28 Movie Theaters Nationwide
1:26:00 Breeding Talk, Strain Conversation, and JP's New Drop
1:43:46 Peak Froth, Maui Wowie Origins, and a Hawaii Plan
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Y’all know what time it is…
Roll ‘em fat, torch your rigs, pack your bongs, bag up some work, water your plants, do what you gotta do because we’re about to take this journey with Ben!
JP
Support the show
Shop Merch: goodpizzza.com
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Episode 203: Fake Toad, Real Lessons: Preferred Gardens Founder Dave on the Grind Behind the Brand
Preferred Gardens' Dave tells the full Fake Toad story, breaks down building a 70-person team, and reveals what's next for the red brand.
Dave is the founder and lead cultivator behind Preferred Gardens, a Sacramento-based cannabis brand running three cultivation sites, roughly 70 people across four states, and one of the most recognized identities in the craft cannabis space. He has been building in this game for over 20 years. This conversation is about what that actually looks like from the inside.
The episode opens on the Champelli seed hunt, a years-in-the-making project to bring back a legendary cultivar with its original keeper. From there, Dave goes into the full Fake Toad story: how he bought what he believed was the real cut from a trusted source, went all-in across thousands of lights with no tester batch, took the financial hit when it turned out to be a candy cut, and then watched the content he made about it accidentally drive the real Toad market price higher for everyone who did have it. He closes with no foul toward Archive, because he has made the same nursery mistake himself. The story is one of the most candid grower-to-grower accounts in the episode catalog.
The second half of the conversation covers the Preferred Gardens brand from every angle that matters: why they sold out $300-a-gram rosin at PuffCon as a team-motivation exercise rather than a flex, how they built a culture where the hire-people-better-than-you philosophy is operational reality rather than a slogan, what the East Coast cannabis market taught Dave about business that California never will, and where the multi-state expansion is heading with grows active in New York, Florida, Illinois, and more. Dave also walks through the Z-Lish breeding project, the Blue Zushi terp challenge, the Purple Medusa lineage, and the upcoming Drama Series crosses that put the most hyped genetics in cannabis into one breeding program.
Good PizzZa documents the people who are actually building this culture. Dave is one of them.
Chapters below.
Connect with Dave and Preferred Gardens:
Instagram: @preferred_gardens
(http://www.instagram.com/preferred_gardens)Email (wholesale and licensing): [email protected]
Follow Good PizzZa:
YouTube: https://www.youtube.com/@GoodPizzzaInstagram: @_goodpizzza_ (http://instagram.com/_goodpizzza_) | @goodpizzzapodcast
(http://instagram.com/goodpizzzapodcast)Spotify: https://open.spotify.com/show/2HHXF0ijATYi8eHIq0rDToApple Podcasts: https://podcasts.apple.com/us/podcast/good-pizzza-podcast/id1622059263#PreferredGardens #GoodPizzZa #podcast
CHAPTERS
00:00 Good PizzZa Intro and Episode Teaser
01:55 The Champelli Seed Hunt with Pelli
06:00 Global Cannabis Smuggling Culture Before Legalization
09:00 Old-School Strains, Skunk Terps, and What the Market Lost
11:00 Z as a Genetics Problem and How MSOs Secretly Source Heady Cuts
13:07 Growing The Toad: Characteristics, Potency, and What Makes It Different
19:07 The Full Fake Toad Story: Archive, the Mix-Up, and the Financial Hit
34:27 PuffCon, the $300 Gram Drop, and Motivating the Team
42:13 Building a 70-Person Cannabis Operation and Hiring People Better Than You
46:39 Boxing Coaches, Discipline, and the 4 AM Farm Mentality
1:10:27 East Coast vs. Cali Business Culture and Multi-State Expansion Strategy
1:19:01 Z-Lish, Blue Zushi Terps, Purple Medusa, and the Drama Series Breeding Projects
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⸻
Y’all know what time it is…
Roll ‘em fat, torch your rigs, pack your bongs, bag up some work, water your plants, do what you gotta do because we’re about to take this journey with Dave!
JP
Support the show
Shop Merch: goodpizzza.com
Instagram: @_goodpizzza_
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Show some love: patreon.com/goodpizzza
CJ Humboldt flatlined in Barcelona, grew up homeless in Humboldt County, and still chose authenticity over everything. Here is what it cost him.
CJ Humboldt built his name in the legacy cannabis world of Northern California before anyone was handing out licenses. He grew up in Eureka surrounded by four Native American reservations, navigated homelessness as a kid, broke into houses to eat, and was done with school by 5th grade. By the time the legal market existed, he had already been through most of what it could throw at a person.
This episode goes deep into the philosophy behind his content, his 8-year run as a creator since getting out of prison in 2018, and the specific moment he chose authenticity over consistency, and what that choice actually cost him. CJ walks through how he went from six figures a year in sponsorships to nearly losing everything, and why he would do it the same way all over again. He also breaks down the state of the cannabis industry in 2026 with the kind of clarity you only get from someone who has skin in the game: the good (ever-changing menus forcing real connoisseurs to the top, old genetics coming back), the bad (impossible taxation and rising competition from Michigan and Maine), and the ugly (the wrong people at the top and a culture being colonized by permanent negativity).
And then there is the Barcelona story. A butane tank cut went septic on the flight over. By the time CJ landed, his arm looked like Hellboy. His friend Germ gave him CPR in an Airbnb while the crew finished a blunt. CJ came back to life looking for his phone. He survived, paid $110 at a Barcelona hospital covered as a tourist, drove south to Valencia, and watched the most theatrical bullfight of his life.
This is Good PizzZa doing what it does: real people, real stories, nothing cleaned up for anyone.
Chapters below.
Connect with CJ Humboldt:
YouTube: https://www.youtube.com/@BlackmarketvikingsTikTok: https://www.tiktok.com/@cjhumboldtInstagram: https://www.instagram.com/cj_humboldt
https://www.instagram.com/blackmarketvikings_backupFollow Good PizzZa:
YouTube: https://www.youtube.com/@GoodPizzzaInstagram: @_goodpizzza_ | @goodpizzzapodcast
Spotify: https://open.spotify.com/show/2HHXF0ijATYi8eHIq0rDToApple Podcasts: https://podcasts.apple.com/us/podcast/good-pizzza-podcast/id1622059263#goodpizzza #legacycannabis #blackmarketvikings
CHAPTERS
00:00 CJ Humboldt Is Back: What This Episode Is Really About
01:43 Tortas, Gorditas, and Setting the Tone
05:07 Why Carbonation and Seed Oils Are Making Americans Sick
08:10 Deer Antler Spray, Peptides, and the Over-40 Men's Health Stack
19:28 New Jack City Was a Bay Area Story: History Nobody Tells
32:29 Consistent or Authentic: The Choice That Cost CJ Everything
38:35 Permanently Negative Canna Bros and Why CJ Is Done With Them
50:20 South Africa, Vallejo, Connecticut: Where CJ Comes From
51:52 Homeless at 11, Out of School by 5th Grade, 2 DUIs at 14
57:15 Flatlined in Barcelona: Sepsis, CPR, and a $110 Hospital Bill
1:18:50 Good, Bad, and Ugly: The Cannabis Market in 2026
1:32:36 Stop Calling Yourself a Trapper: Advice From a Legacy Operator
CJ Humboldt is back.
The Eureka-bred legacy operator and Black Market Vikings creator sat back down with JP for the second time, and this one goes places the first one did not.
The authenticity-versus-consistency breakdown that every creator needs to hear. The state of the California cannabis market in 2026, broken down into good, bad, and ugly by someone who has been in it since before it had a legal name. The Barcelona story where he flatlined from sepsis in an Airbnb and his friend Jerm brought him back. The childhood in Humboldt nobody handed him a way out of. The weed man versus the trapper conversation that is going to make some people uncomfortable and they should be.
This is what Good PizzZa is for. Real people with real stories who do not clean it up for the room.
New episode out now. CJ Humboldt and JP on Good PizzZa Podcast. Link in bio.
#goodpizzza #podcast #interview #westcoast
#goodpizzza #podcast #interview #westcoast #storytelling
Y’all know what time it is…
Roll ‘em fat, torch your rigs, pack your bongs, bag up some work, water your plants—do what you gotta do because we’re about to take this journey with CJ Humboldt!
JP
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Please help our brother Jade with Buck Mountain fight his battle against cancer! Anything helps. Much love!
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Support the show
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Anonymous That Dude built Head Stash during the founding era of exotic weed. Here is how he got there, and what it cost him.
Anonymous That Dude was in the cannabis game before the industry had a name for what he was doing. An upstate New York kid who hit the road at 18 on Grateful Dead and Further Fest tours, learned to source and move exotic work across state lines, and eventually built Head Stash into one of the first dessert-era cannabis brands, right alongside Runtz, Cookies, and Sherbinskis.
This conversation covers the full arc: the early tour hustle and door-to-door sales career that taught him how to sell anything to anyone, the first California plug connects and car-for-packs trades in Ukiah, a Pennsylvania traffic stop that ended in extradition and 29 days in a gang module, and how a single validation post from Ray Bomb turned Head Stash from a brand nobody would stock into one shops were calling about within hours. He also breaks down the 90-acre Oklahoma outdoor operation he built in the first wave, the supply chain decisions that separated his harvest from everyone else's, and what happened when the market collapsed, a close friend died, and a spinal tumor sent him to emergency surgery on the same farm where he was trying to rebuild.
This episode also gets into the pheno hunt series he is running now: 60-jar limited drops in different cities and countries, no strain information at point of sale, scan-code feedback from buyers, and a December reveal party in Los Angeles where every numbered jar becomes a ticket. It is one of the more creative community engagement plays in the current cannabis market, and he explains the whole architecture.
JP and Anonymous That Dude also get into what the early Haight Street Cookies scene actually looked like from the inside, how Berner shaped his understanding of what a cannabis brand could be, and what it meant to watch the branded bag era go from $4,500 packs to $20 eighths in what felt like no time.
Chapters below.
Connect with Anonymous That Dude:
Website: headstashnow.com
Instagram: @anonymousthatdude | @headstashonly
Follow Good PizzZa:
YouTube: https://www.youtube.com/@GoodPizzzaInstagram: @_goodpizzza_ | @goodpizzzapodcast
Spotify: https://open.spotify.com/show/2HHXF0ijATYi8eHIq0rDToApple Podcasts: https://podcasts.apple.com/us/podcast/good-pizzza-podcast/id1622059263#goodpizzza #headstash #podcast
CHAPTERS
01:45 Cold Open: The Festival Story That Explains Everything
07:50 Growing Up in Upstate New York and the Opiate Epidemic
10:00 First Dead Show at 18 and Learning to Work the Lot
12:30 The Arizona Play: Sending Money, Getting Robbed, Driving Out Armed
22:30 Landing Homeless in Tucson and Building Up From One Ounce
37:31 The Fugitive Years: Fake News Paranoia and Bootleg Clothes as Cover
47:00 Door-to-Door Meat Sales and the Sales Philosophy That Carried Into Cannabis
55:00 First California Trip, the Sir Francis Drake Okie-Doke, and Cars for Packs
1:00:00 The Pennsylvania Stop, Extradition, and 29 Days in a Gang Module
1:17:00 Becoming a Rapper as a Cover Story That Turned Real: Berner and Kevin Gates
1:55:57 Pipe Dreams on Haight Street and the Birth of Head Stash
2:03:30 The Runtz Cut, Ray Bomb's Validation Post, and Breaking Into the Rec Market
2:20:00 Oklahoma: 150,000 Clones, 90 Acres, and the First Legal Money
2:27:00 Cookie Monster's Death, the Bird Omen, and Buying Land on the Lake
2:44:00 Spinal Tumor Emergency Surgery and Making a Will in a Moving Car
2:55:30 Getting a License After 16 Years and Going Fully Legal in Oklahoma
3:09:30 Hash Hole Island, Berlin, and Relaunching Head Stash
3:31:00 The Pheno Hunt Series: 60 Jars, No Info, Crowd Feedback, Party Reveal
3:36:48 Top 3 Strains of All Time and Closing
e describes as his personal forever strain. According to this episode, multiple early candy-era brands used Head Stash's Granita genetics, sometimes rebranded under names like Razzles, Sheesh, and Certz, without attribution. He named his dog Nita after it.
Connect with the guest: Instagram: @anonymousthatdude | @headstashonly
Website: headstashnow.com
Spotify: Good PizzZa Podcast | Apple Podcasts: Good PizzZa Podcast
Follow Good PizzZa: goodpizzza.com | Instagram @goodpizzza and @goodpizzzapodcast
#goodpizzza #headstash #podcast
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Ed Rosenthal wrote the grow book that changed everything. Then the feds arrested him. This is the full story.
Ed Rosenthal has been in this longer than the modern cannabis industry has existed. He wrote his first grow book in 1973, co-founded High Times, and watched the New York Times review the guide that taught a generation how to grow. Then, in 2002, the federal government arrested him for doing exactly what the city of Oakland had officially asked him to do: grow cannabis for medical patients. The trial that followed became one of the most extraordinary legal moments in cannabis history, and Ed has never stopped since.
In this episode, Ed walks through the full arc: growing up in the Bronx with no clear direction, discovering cannabis at 21 and knowing immediately it was going to be a lifelong relationship, building the first grow tents, co-founding High Times, and writing the books that shaped how American growers think about cultivation. He goes deep on his 2002 federal trial, including why the jury was never allowed to hear that Oakland had deputized him, and what happened when nine of those jurors came back three days after the verdict to hold a press conference saying they were duped, slimed, and felt dirty. He then shifts to where the plant is going: breeding cultivars specifically designed for the coming consumption lounge era, preserving landrace genetics in the Arunachal Pradesh region of India, and the science of transferring THC-producing genes directly to yeast for industrial concentrate production.
Good PizzZa episode 200 exists to document the real history of cannabis culture. There is no more fitting guest for that than the man who has been in it longer than almost anyone alive.
Chapters below.
Follow Good PizzZa:
YouTube: https://www.youtube.com/@GoodPizzzaInstagram: @_goodpizzza_ | @goodpizzzapodcast
Spotify: https://open.spotify.com/show/2HHXF0ijATYi8eHIq0rDToApple Podcasts: https://podcasts.apple.com/us/podcast/good-pizzza-podcast/id1622059263#EdRosenthal #GoodPizzZa #CannabisHistory
CHAPTERS
00:00 Ed Rosenthal on Good PizzZa Episode 200
06:09 Ed Rosenthal's Origin Story: From the Bronx to Cannabis
11:04 Writing the First Cannabis Grow Book in 1973
14:44 Co-Founding High Times and the Yippie Movement
19:17 Oakland Deputized Him. Then the Feds Arrested Him.
27:29 Nine Jurors Returned to Apologize After the Verdict
45:40 Grateful Dead, Bay Area Music, and Cannabis Culture
48:28 Going to India to Preserve Landrace Cannabis Genetics
57:45 NL5 Haze: The Strain That Locked Into His Brain
01:01:00 Skunk Number 1 Changed Everything and Then Disappeared
01:07:40 Breeding Cannabis Specifically for the Lounge Era
01:20:47 Gene Transfer, Yeast-Grown THC, and the Future of the Plant
01:34:00 Top Strains, Overrated Picks, and Judging Cannabis on Effects
01:43:10 Billy Kimber OG, Get a Firm Contract, and Closing Wisdom
Y’all know what time it is…
Roll ‘em fat, torch your rigs, pack your bongs, bag up some work, water your plants—do what you gotta do because we’re about to take this journey with Ed Rosenthal!
JP
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Please help our brother Jade with Buck Mountain fight his battle against cancer! Anything helps. Much love!
https://gofund.me/e27f086a1
Support the show
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Elusive built his California grow operation when there was no competition, no playbook, and no real rules. He survived a fake dispensary, staged police robberies, a seven-figure rebuild that ended with a blown transformer, and a market that has changed completely around him more times than he can count.
What he built out the other side is a 200-light boutique operation with 40 proven genetics, platinum baked onto glass, and a name that people in Berlin knew before he got there.
The full story, from Baltimore to the Prop 215 era to Prop 64 to the world stage, is on Good PizzZa Podcast right now. Elusive sits down with JP for the whole thing: legacy market realities, the genetics hunting process, the Toad market warning, what it costs to build a real cultivation operation, and the advice he would give the young him the day before he jumped in.
New episode. Link in bio.
#goodpizzza #elusivela #podcast #entrepreneur #culture
#goodpizzza #podcast #interview #westcoast #culture
Y’all know what time it is…
Roll ‘em fat, torch your rigs, pack your bongs, bag up some work, water your plants—do what you gotta do because we’re about to take this journey with Elusive!
JP
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Grab a Flower Mill with the Good PizzZa discount:
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Errl Hill built one of California's last craft BHO live resin operations out of Humboldt. Here's what it actually took.
Scott and Harry of Errl Hill came up through the legacy market before most people had heard the word legalization. Scott started in Humboldt in 2006, running grow teardowns every 90 days to beat landlord walkthroughs. Harry left Atlanta at 16 and found his footing on Grateful Dead tour before spending two decades in the California underground. The brand they built together is one of the few craft BHO live resin operations left in the state that is doing it right, and this conversation is the unfiltered version of how that happened.
They break down why BHO live resin still produces a more flavorful extract than live rosin for certain strains, how CRC color remediation chromatography strips terpenes and passes off adulterated product as quality hash, and why fake terpenes added back into low-grade extract have quietly damaged the entire live resin category. They also explain how the Blueberry Muffin strain from Humboldt Seed Company became the product Errl Hill is known for, and why some cultivars simply do not wash well but shine under BHO.
The conversation goes deep into what the 2021 California cannabis market crash cost the Humboldt community, how Prop 64 shuttered more farms than any law enforcement raid ever did, and what it means for a legacy operator to build a branded product instead of wholesaling into a broken market. This is the part of the California cannabis story that almost never gets told from the inside.
Chapters below.
CHAPTERS
00:00 Good PizzZa Podcast Errl Hill Introduction
04:50 Scott's Origin Story: Sacramento, SoCal Dealing, Glass Blowing
09:20 Scott's Dad Gets Busted Under Prop 215 in 1996
11:29 Moving to Humboldt: The Rental House Grow Teardown Game
13:54 First Outdoor Busts, Trinity Partnership, Fresh Frozen Begins
17:40 Compliance Letters, Four Years to Go Legal, Building Errl Hill
26:15 Harry's Story: Atlanta, Military School, Grateful Dead Tour at 16
33:10 Oakland Indoor Grows, Everything Falls Apart, Finding Errl Hill
42:20 Blueberry Muffin: Meeting Nat from Humboldt Seed Company
1:08:30 BHO vs Rosin: CRC Explained and Fake Terpene Fraud
1:25:00 Howard Buffett's Private Helicopters Over Humboldt
1:30:50 Top Strains, Dream Cypher, Advice, and Where to Find Errl Hill
Connect with Errl Hill:
Website: errlhill.com
Instagram: @errlhillhumboldt
Follow Good PizzZa:
YouTube: goodpizzza.com
Instagram: @_goodpizzza_ | @goodpizzzapodcast
Spotify: https://open.spotify.com/show/2HHXF0ijATYi8eHIq0rDTo
Apple Podcasts: https://podcasts.apple.com/us/podcast/good-pizzza-podcast/id1622059263
#goodpizzza #errlhill #humboldt
Y’all know what time it is…
Roll ‘em fat, torch your rigs, pack your bongs, bag up some work, water your plants—do what you gotta do because we’re about to take this journey with Scott and Harry (Errl Hill)!
JP
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Big up my sponsors!
@grovebags
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Get a DISCOUNT at:
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PROMO CODE: GOODPIZZZA
Grab a Flower Mill with the Good PizzZa discount:
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From the publisher's feed
Good PizzZa Podcast – Hosted by JP
Peace, love, and loud vibes. The Good PizzZa Podcast is where legacy cannabis culture meets real-life storytelling — served up unfiltered, funny,…
Join JP, your favorite Cannabis Cugine from the NJ/NYC streets, as he kicks back with OGs, creatives, hustlers, healers, and hip-hop legends. From rolling up to leveling up, every episode is a smoke session meets soul session — full of laughs, insight, and game.
Expect:
Raw convos with rappers, growers, & legacy voices Cannabis culture from the heart, not the hype Deep thoughts, real stories, wild memories A slice of life, East Coast-style
Whether you’re lighting up or just listening in, welcome to the vibe. Grab a slice, burn one, and tap in.
Peace, Love, and Good PizzZa.

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