I'm coaching Dr. Shikha Joshi of Bloom Direct Primary Care in Buffalo, New York. Dr. Joshi is four months into her DPC after nine years as a hospitalist, and she's doing what most early-stage DPC docs are doing: showing up at vendor events, talking to anyone who will listen, and wondering why it isn't converting faster. We dig into her elevator pitch and rebuild it from scratch around patient pain points, then work through the follow-up rhythm, the messaging on her social media, and how to spot which of her referral partners is actually her best one. If you're early stage and the marketing piece is the part keeping you up at night, this coaching call is for you.

IN THIS EPISODE

• How to rebuild your DPC elevator pitch around patient pain points instead of features

• The cocktail party formula: "You know when... well, at my practice..." and why it works

• Why the fortune really is in the follow-up, and how often is actually too often

• Niching down as a generalist: speaking to one ideal patient without excluding everyone else

• How to figure out which of your referral partners is your strongest, and what to do with that

Practice: Bloom Direct Primary Care, Buffalo NY

Specialty: Internal Medicine (also Lifestyle Medicine and Obesity Medicine certified)

Background: 9 years as a Hospitalist

Launched: January 2026

CONNECT WITH DR. JOSHI

If you live in the Buffalo area and want to learn more about Bloom Direct Primary Care, or if you're a fellow DPC physician who wants to follow her work, here's where to find her.

Website: https://www.bloomdirectpc.com/

Instagram: @shikhajoshimd

https://instagram.com/shikhajoshimd

Facebook: https://www.facebook.com/profile.php?id=61583881385029

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𝙔𝙤𝙪𝙧 𝙥𝙧𝙖𝙘𝙩𝙞𝙘𝙚 𝙙𝙚𝙨𝙚𝙧𝙫𝙚𝙨 𝙖 𝙨𝙮𝙨𝙩𝙚𝙢 𝙩𝙝𝙖𝙩 𝙬𝙤𝙧𝙠𝙨 𝙬𝙝𝙞𝙡𝙚 𝙮𝙤𝙪 𝙙𝙤.

Get started with the 𝗘𝗮𝗿𝗹𝘆 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗣𝗹𝗮𝗻.